The document discusses the South African Sports Commission (SASC) Licensing Programme which was established in 1995 in partnership with IMG Licensing. The programme aims to promote the King Protea emblem and create an income stream for the SASC by licensing select companies to produce merchandise bearing the SASC and national sports federation logos. It outlines the objectives of educating the market, recruiting licensees, and protecting the intellectual property of the emblems. The SASC acts as custodian of the King Protea emblem and logos of national federations like cricket, rugby, and soccer.
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