Freshle is a fun and clever startup management tool, based on Business Model Canvas, Lean Startup and collaborative intelligence. For startups: Keeps focused on business model search process. Moves forward using gamification. Helps to decide what to do next using information about what other startups with close or similar business model did in the same situation. For investors: Filters startups according criteria Compares startup with each other Monitors startup progress

1. Fun and clever tool
for your startup success
Russia | 2012
Jane Smorodnikova, CEO
contact@freshle.com

2. What’s the problem?
Startups:
99% startup death. Lack of experience. Poor
community outside technology hubs. Not enough
support on early stages. The same pitfalls.
Investors:
Depend on their reference network, because it is
the only way to check commitments of the team.
Can’t get facts about how this team deliver
results until invest in. Have to believe in stories.

3. Our solution is Freshle
For startups:
fun and clever startup management tool, based
on Business Model Canvas, Lean Startup and
collaborative intelligence. Help to stay focused,
move faster, give suggestions what to do next.
For investors:
Smart source of startups to invest in, filtered and
benchmarked by significant criteria's, including
their progress and ability to deliver results.
Tool for monitoring progress of invested startups.

4. Knowledge base
Our main principles:
All startups are
organized into groups
according to business
model elements
combination
All startup’s activity is
organized into a chain
of business models
each steps It is the base for
all rest magic

5. Freshle functionality
For startups:
Keeps focused on business model search process
Moves forward using gamification
Helps to decide what to do next using information about what
other startups with close or similar business model did in the same
situation
For investors:
Filters startups according criteria
Compares startup with each other
Monitors startup progress

6. Startup’s main page
Bechmarked with other
startups with close
business model

7. Suggestions page
Steps other startups with
close business model
made to validate it

8. Market and opportunity
Market signals:
Startup accelerator’s count growth. Since 2010 it’s changed from
34 to 64.
The venture capital industry raised $5.6 billion in the fourth
quarter 2011, 162% more than the year-ago period.
Our market:
Millions of entrepreneurs all over the world, corporate innovation
departments, who are searching for new business model.
Thousands of business angels and investors.
Trends:
Many services for startups appeared in 2011 and many of them
use Lean Startup and Business Model approaches, so, market is
ready and people know about methods we use.

9. Business model
Revenue: Channels:
Paid accounts for startups Our russian top Google blog
Paid accounts for investors about startups – 3500 subscribers
Advertisement and analytics Business incubators
Referral, social media, blogs
Traction: Achievements:
100+ entrepreneurs and 20+ MITEF Awards, WebReady
experts we’ve talked with 50+ startups from 5 countries
13,5% conversion on our are waiting for our beta
Coming Soon page Applied to MassChallenge
83% told us they need it

10. Competitors
Live help for entrepreneurs: Our advantages:
Mentors, experts 24/7 access, relevant to
Conferences and meetups startup’s BMC and situation
Only in big tech hubs
Only occasionally Push and engagement by
game mechanics
Online help for entrepreneurs:
Blogs and internet sites
Services for startups: Speed, progress tracking
and benchmarking
leancanvas.com,
leanlaunchlab.com,
launchnow.co, etc. Real help and tips from
collaborative intelligence
No real help

11. Protection
It is about first mover advantage:
Y Combinator was first in offline. We
are the first in online world.
When it’s a new thing and it’s needed,
target audience will try it easily.
And network effects:
More users – better knowledge base
Better knowledge – more users
And all users are interested everybody
else to be there
To repeat it after 2 years – is like to repeat Wikipedia

12. Our team
Experienced and passionate
Product development Customer development
… CTO CEO …
Michael Kechinov Jane Smorodnikova

13. Our plans
Alpha, 50 000 free users,
2 year
5 000 paid accounts
International beta, 500
startups, 1000 users 1 year
Closed beta in Russia,
100 startups 0,5 year

14. Invest in
You can be sure in:
Call us today!
Professional and passionate team
Ambisious game changing startup
Value for your venture business
You can give us:
Some money)
Smart connections
Your strategic vision
We can give you:
PR
Your connections
ROI
Fast growth

15. Visit our Coming Soon at
Mentor.freshle.com
Russia | 2011
Jane Smorodnikova
mentor@freshle.com