How-To create a social media strategy for your business. Outlines the goals, strategy and metrics of a successful social media plan.

1. Discussions on
New Orleans
tourism accounts
in social media

2. “Facebook is a community for people to share & engage with a brand and
each other, while Twitter is a constant broadcast that is great for customer
service.”
“Facebook is cozy night on the couch with good friends. Twitter is a great
party full of interesting people to meet.”
“Facebook is a mini web portal for your business that can be customized to
create a great user experience while Twitter is an excellent research and
broadcast tool for resources and linking to other destinations.”
“Facebook is a community that encourages you to stay and explore. Twitter
is a tool that sends quick info and links you to out to other communities.”

3. Numbers
37,541 Total Facebook Fans (+586)
15,560 Total Twitter Followers (+652)
799 Total Twitter Lists (+44)
1,758 Total Flickr Group Photos (+44)
195 Flickr Group Members (+5)
480 NOTMC Owned Flickr Photos (+280)
606 Total YouTube Subscribers (+22)
105 Blip.fm Listeners (+2)
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FSC posts roughly 4-6 times every day on Facebook including
at least 2 pictures
In August we had 546 total posts or 17.6 posts per day on
Twitter

4. Stats on New Orleans
On Facebook, NOTMC has anywhere between
6,000 and 7,000 daily active users. In
August, there were over 2,000,000 post views
on Facebook and over 8,711 interactions on
posts. This is according to Facebook Insights.
On Twitter – in the month of August 2011
NOTMC had a daily average of 42.5
interactions on Twitter. This is from Raven.

6. Highest
Engagement
Most recently the highest level of engagement was on a
photo of Jackson Square - 118 likes and 23 comments on
Facebook.
Posts like this have the highest engagement levels because
they resonate with people – they touch something inside
them that makes them yearn to be back in New Orleans.
Anyone can post travel deals and information about the
city, not everyone can give you a 360 degree view of your
city from the inside out.

8. Facebook Options
Building Fans: NOTMC
Facebook Ads
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Method: NOTMC developed 50 Favorite Places in New Orleans –
a check-in leaderboard on Facebook that allows fans to check-in
to their favorite NOLA spots and let everyone on Facebook know.
Targeting: People who were 21+ in US who are current
fans, people in the US who were 21+ who are not fans, people in
New Orleans who were 21+ and not fans
Duration: One month
Total clicks on the ads: 6,124
Total Impressions: 10,389,812
Results: Over 50,000 Checkins on the Facebook leader board in
less than one month
Total Cost: $3,750

10. Gaining Facebook Fans
FSC created two Facebook Ads to drive traffic to the page, one for people
currently connected to the New Orleans by New Orleans Online Facebook
Page and one for anyone outside of Louisiana who was not already
connected to a New Orleans page.
In less just three weeks GoNOLA.com's Facebook Page had 1,100 new
Facebook Fans and currently has over 5,700 fans.
$1,000 budget

11. • Building Fans: Hotel Monteleone
• Facebook Contests
• Tool: ShortStack
• Contest Name: History, Holidays & Hotel Monteleone
• Prize: Roundtrip airfare for two to New Orleans, two night stay in
a suite at the Hotel Monteleone and more.
• Duration: September 7 – Present (contest ends Nov. 4, 2011)
• Visits to date: 6,965
• Entries to date: 2,148
• Total Cost: Free
The contest was built using ShortStack, a free Facebook app that
allows for customized tab build out.
Using Facebook and Twitter updates, as well as including it in
monthly e-newsletters and on the website, the contest has
generated 2,148 entries to date and has helped the Hotel
Monteleone gain 1,897 new fans and 246 interactions including
Likes and Comments.
We have experienced 0 unfollows and engagement continues to
grow.

14. • Tool: Wildfire
• Contest Name: Life, Literature & Hotel Monteleone
• Prize: Roundtrip airfare for two to New Orleans, two night stay in a
literary suite at the Hotel Monteleone and more.
• Duration: February 1 – April 25, 2011
• Visits: 5,403
• Entries: 2,324
• Total Cost: $300
The contest was built using Wildfire and lived on a customized tab
on the Hotel Monteleone’s Facebook wall.
Using Facebook and Twitter updates as well as including it in
monthly e-newsletters and on the website the contest generated
2,324 entries and gained the Hotel Monteleone 955 new fans and
73 interactions including Likes and Comments.
We experienced 0 unfollows during that time.

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Put out useful information and link to other social
communities
Make it a conversation, respond to people and seek out
targeted keywords to join the conversations
Be a resource
Follow influencers and other travel profiles
Integrate the messaging with other social
platforms, but customize for Twitter language
Be careful about scheduling or not responding
Use as a customer service tool

17. Changes FSC is Watching
Here Comes….
“Likes” Not Required?
Timeline?
Privacy?

18. McKenzie Coco
FSC Interactive
1943 Sophie Wright Place
New Orleans, LA 70130
t. 504.894.8011
f. 504.894.8012
www.fscinteractive.com
www.facebook/fscinteractive.com
@fscnola