This document provides information about popular social media platforms and strategies for using social media effectively as a business. It discusses Facebook, Twitter, YouTube, and how to develop goals, understand your audience, choose appropriate channels, and measure success. Tips include creating content, being consistent, customizing for each platform, and engaging your community. The document also provides examples of how to utilize a CVB's existing social media presence to promote your business.

1. CVB Tourism U

2. FSC Interactive

4. Facebook: Social Networking Site that allows for open communication between
people and brands.
800+ Million Active Users
46% of Facebook users are 25-44 years old
81% of Facebook users have some level of higher education
Twitter: A Social Networking and Microblogging site that allows for open, public
communication in 140 characters or less.
Over 200 Million Users
57% of Twitter users are 25-44 years old
37% of Twitter users have a Bachelors Degree, at least
YouTube: A video sharing website, owned by Google. The second largest
search engine on the web.
Over 3 Billion Videos Viewed Daily
Average age of YouTube is 27 with 20% being 35+
78% of YouTube users have some level of higher education

5. First Things First
How to Develop your Social Media
Strategy

6. What are your Goals?

7. What are your Goals?
• Specific I want to increase traffic to my
• Measurable website by 10%
• Realistic
We want a monthly average of
70 interactions on Facebook
I want 20 new Followers on
Twitter every Month

9. Who is your Audience?
• Age, Race, Gender
• How do they talk to you
• How do they talk to each other
• What is the best way to reach them

11. What (and who) are your Resources?
• In-house vs. Outsourced
• Team Size
• Available Time
• Accountability

13. What Channels Will Work Best For
Me?

14. The Four “C’s” of Social Media
No matter what platforms you
choose, these four things will keep
your strategy moving in the right
direction

15. Four C’s of Social Media
• Content
• Consistency
• Customization
• Community

16. Content
We know the digital era requires more content,
not less. And it requires content edited and
packaged in ways that help user access and allow
for advertising placement.
– Tom Curley, CEO of The Associated Press

18. What to Post
• News About Your Business
• Blog Posts and Press Releases
• Upcoming Events
• Promotions
• Photos
• Information About Your Business
• Quotes
• …Just About Anything!

19. “Be yourself. Above all, let who you are, what you are,
what you believe, shine through every sentence you write,
every piece you finish.”
- John Jakes, author

20. Consistency

22. Create a Schedule
(and stick to it!)

23. Customization
You forgot the first rule of mass media, Elliot! GIVE THE PEOPLE WHAT THEY WANT!
- James Bond, Tomorrow Never Dies

24. Shortstack App

25. Wildfire

26. Community
com·mu·ni·ty
/kəˈmyunɪti/ noun, plural -ties.
a social, religious, occupational, or other group
sharing common characteristics or interests and
perceived or perceiving itself as distinct in some
respect from the larger society within which it
exists

27. Anyone you
interact
with, even if
only one
time, is a
part of your
community
http://www.coolinfographics.com/blog/2010/10/14/map-
of-online-communities-2.html

28. What Else Should I Do?
Good Question!

29. It’s Ok to
Eavesdrop!

30. Google Alerts

31. www.search.twitter.com
“search term” near:zipcode

32. Topsy

33. Let’s Talk Specifics
Facebook
Twitter

34. The ‘book

35. Facebook
tops
Google
for
weekly
traffic in
the US.

36. Facebook
the times they are a-changin’

37. Facebook – What You’re Used To

38. Facebook – Timeline

39. Facebook Timeline

40. What Does Timeline Mean for You?
• No Default Landers
• Cover Photo – Can be Anything
• Timeline – Great for History
• Big Photos
• One-on-One Messaging Allowed
• Customized Icons on Tabs

41. Using Facebook as a Brand
Admin Panel
Engaging on Facebook as a Page
Customizing Your Page
Growing your Community through Targeted Ads
Measuring Success with Insights

42. Admin Panel

43. Admin Panel:
-Facebook Insights
-Notifications
-Messages
-New Likes
-Managing Your Page
Your Page Profile

44. Being Your Brand on Facebook

48. Engage With Things You Like

49. Share Your Favorite Content

50. Customize Your Page

51. Page Settings

52. Cross Promote Your Partners

53. Customized Tab

55. Cover Photo

56. Cover Photo/Milestones
Add Milestones as
major dates on your
Page.

57. Reach Your Audience Through Ads

58. Facebook Ads

61. Real Life Examples
Situation: Need to Drive Traffic to the New Orleans
Saints Pre-Season Games.
Primary Target: Men in Louisiana
Secondary Target Demographics: Like New Orleans
Saints and Football. Are 21+
Situation: Wedding Shop in New Orleans that
specializes in high-end, handmade wedding dresses
Primary Target: Women in New Orleans, LA
Secondary Target Demographics: Engaged, 25+ and
College Graduates.

62. Growing Your Community
Through Invites

64. Measuring Success with Insights

73. There are
more
people on
Twitter than
the
population
of Sweden,
Israel,
Switzerland
or Norway

74. Using Twitter as a Brand
Speaking the Language
Why Twitter Matters
Using Twitter Lists
Measuring Success on Twitter

75. Cocktail Party
Rules of Engagement

76. Cocktail Party
Rules of Engagement
– Don’t talk all about yourself
– Find the people who interest you
– Try to add value to the conversation
– Follow up with your new friends

77. Speaking the language
RT @fscnola hosting a
#socialmedia101 training session
this morning!

78. Twitter Translator

79. Replies
@ denotes a tweet sent to another Twitter user.
@TiffanyStarnes see you
in the park tonight!

80. Retweet
Retweets are similar to
forwarding a message in
e-mail. They help grow
communities and makes
people feel good.
RT @andyknola: Help
raise money for Tsunami
Relief:
http://bit.ly/awsjah0

81. Direct Message
DM is a private message that you can only send
to those who follow you.
D Adeletiblier Here’s my
e-mail address
andy@fscinteractive.com

82. Hashtag
# makes a term into a keyword that is
searchable, also used to imply sarcasm or humor
@tiffanystarnes is speaking in tongues at
#socialsummit
Thanks for all your questions on
#WediquetteWed. Until next week! Now, tune
into The Knot Live airing now!
Whether your team makes it to the #FinalFour or
not, you’re still guaranteed fun in #NOLA:
http://bit.ly/AqSHzS #TravelTuesday

83. Why Twitter Matters

84. Twitter Can be Used For…
• PR
• Crisis Communication
• Customer Feedback
• Achieving Goals
• Customer Relations
• Sales
• Driving Traffic

85. Using Twitter Lists

87. www.Listorious.com

89. Why Use Lists?
• Curate other “official” business or company
Twitter handles
• Curate any resources relevant to your business
or industry
• Curate team members or employees
• Curate industry influencers

90. Manage
(on your computer)

91. Manage
(on the go)

92. Beauty in Brevity

93. Measuring Success on Twitter

94. Success = ____________?
“A leader has to be positive about all things that happen
to his team. Look at nothing in the past as failure.”
- Coach Mike Krzyzewski

95. Sprout Social

96. Bit.ly

97. Who.Unfollowed.Me

98. TweetStats

99. Measuring Success on Twitter
ReTweetist- Allows you to discover trends, popular topics and popular people by
tracking Retweets (RTs) across Twitter.
http://retweetist.com/
Twitalyzer- Twitter's most popular measurement solution for business and personal
users, focusing on influence, impact and engagement.
http://www.twitalyzer.com
BackTweets- Get a comprehensive understanding of how your content is shared on
Twitter, including tweet graphs, reach & impressions stats, influencer lists and more!
http://backtweets.com/
TwitterCounter – Allows you to review your friends and follower growth by week,
month or 3-month intervals. You can also compare your growth to competitors.
http://twittercounter.com
OneForty – All of the latest and greatest online and social media tools.
http://oneforty.com/category/Analytics

100. YouTube

101. There are
more than
2 billion
views of
YouTube
videos
everyday

102. Using YouTube as a Brand
Popular Content
Customizing Your Channel
Adding Other Videos
Measuring Success with Insights

103. Popular Content

104. How-To Videos

105. Behind The Scenes

106. Professional Videos

107. Keep it
Short.

108. Customize Your Channel

109. Make Your YouTube Channel all About You!

110. Tag Videos & Create Playlists

111. Search Optimization

112. Adding Other Videos

113. Find Other Channels Like Yours

114. And…
Comment!
(with
keywords!)

115. And…Subscribe!

117. How Do I Know if it’s Working?

118. YouTube Insights

120. Linking it all Together

121. Share Whatchya Got

122. Print Materials

123. Email Signature

124. Website (above the fold!)

125. TV Ads

126. Media Buys

127. Anywhere Relevant

128. Utilizing NOCVB’s Social Media Presence
We’re here to help!

129. CVB Social Media Presence
The CVB Social Media channels are an incredible resource for
members.
Facebook: 11,374 Fans
Twitter: 9,422 Followers
YouTube Channel: 23,575 Video Views
The CVB urges members to utilize this resource to:
- Exponentially extend your brand’s social media reach
- Boost your own brand awareness
- Engage with the CVB’s online community

130. How Can You Participate?
1. Mention CVB in Facebook Posts on your Page
2. Mention CVB’s Twitter Handle in your Tweets
3. Respond to and Comment on questions and messages posted on these channels
4. Send CVB videos to include on their YouTube channel
5. Take advantage of free videos for your own marketing use

131. How to Interact with the CVB on
Facebook: Comment

132. How to Interact with the CVB on
Facebook: Mention

133. How to Interact with the CVB on
Twitter: Retweet

134. How to Interact with the CVB on
Twitter: Mention

135. How to Interact with the CVB on
Twitter: Reply

136. Member Anniversaries

137. Member Mentions

138. Member Press

139. Crisis Communication: TS Lee

140. Crisis Communication: TS Lee

141. Crisis Communication: TS Lee

142. We’re Here For You
The CVB social media presence is an incredible resource for CVB
members, at no cost to you. Make sure to make the most of it by
engaging with us!

143. FSC Interactive
1943 Sophie Wright Place
New Orleans, LA 70130
(504) 894-8011
E-mail: training@fscinteractive.com | Facebook: www.facebook.com/fscinteractive
Twitter: www.twitter.com/fscnola | More Slides: http://www.slideshare.net/fscnola