There is so much to know when considering marketing your business online. But you have to start somewhere. A walk through the basics, with tips, tricks and tools. Social Summit was a one day social media training workshop, at which FSC Interactive taught small businesses how to best use social media.

1. Online Marketing 101

2. Online Statistics
• Report from NeilsonOnline in December 2009 there
were 240 million (77.3%)Americans using the internet.
Each MONTH, each US internet user averages 50
internet sessions, over 86 website visits and over
2,600 web pages views.
• Which means…12 BILLION internet sessions, 20
BILLION website visits and 624 BILLION web pages
are viewed each month in the US.
• Google serves results for 64% of these searches
• 81% of consumers on the Internet find products and
services by using search engines.

3. SEOSearch Engine Optimization
SMO
Social Media Optimization
SoMe
Social Media Marketing
SEM
Search Engine Marketing
(PPC)

4. OptimizeEngage
Analyze

5. All Businesses Need a Website
Small businesses struggle with the idea of the necessity of a
web site.They often ask if they aren’t selling something that
can be purchased online, then why invest the time and
money into a site.
Here are 5 reasons all businesses need a site:
• Visibility
• Reach
• Customer service
• Competition
• Credibility

6. I Have A Web Site. Now What?

7. Online Marketing Tactics
1. SEO/Organic SiteTraffic Development
2. Link Development
3. Social Media Optimization
4. Video and Podcasting
5. Blogging
6. SEM/ Paid Search MarketingTactics
7. Web Analytics

9. Search Engines

10. Search Engine Optimization
In addition to a site that looks good with helpful and useful
information that is easy to navigate, it is important that your
web pages are designed to help Search Engines index each
page of your site. SEO should be at the core of your overall
internet marketing strategy. It's one of the most inexpensive
and effective approaches available.
What keywords are you targeting?
What would you Google?
How would your mother find you in the phone book?
Keyword Research Tools

11. Search Engine Optimization
Is your web site optimized?
First, Go to the Source (code that is)

12. Have you submitted your website?
Search Engine Optimization

13. Link Development
Have you Listed/Linked Your Business?
New Orleans Area Listing Opportunities :
WWL TV - www.wwltv.com
WAFB - http://www.wafb.com
Nola.com - www.nola.com
Stay Local - www.staylocal.org
Louisiana Weekly - www.louisianaweekly.com
Gambit Classifieds- www.bestofneworleans.com
StayLocal – www.staylocal.org

14. Social Media Optimization

15. Social Media Optimization
How do I engage in the conversation?
 Relationships and memberships
 Cocktail party etiquette
 Brand or product mentions
What are people saying about you?
 Listen to the conversations
 Choose your voice
 Optimize everything for your targeted keywords

16. Twitter.com
A free social networking and micro-blogging service, that allows its
users to send and read other users' updates (otherwise known as
tweets), which are text-based posts of up to 140 characters in length.
 Updates are displayed on the user's profile page and delivered to
other users who have signed up to receive them.
 Twitter has been used as a tool to connect groups of people in
critical situations.
 Research reported in New Scientist magazine in May 2008 found
that blogs, maps, photo sites and instant messaging systems like
Twitter did a better job of getting information out during
emergencies than either the traditional news media or
government emergency services.

17. Facebook.com
A free social networking service, that allows its members to develop
pages and profiles with content including calendar of events, textual
content and photos. There are many applications and plug ins that can
be used to enhance this social site.
 Gives you a human connection with photos and conversations.
 Can be used as another website with great search advantages and
easily updated content.
 Think of it as personalizing your desk, Only display on your profile
what you’d put on your desk.
 Facebook can help create connections and personalzied
conversations. The more connected you are to your co-workers and
clients without being intrusive, the better your working relationship.
 Align yourself with groups related to your industry or region for
networking. Use search function to look for industry related or
geographic groups.

18. Video and Podcasting

19. Blogging
Blogging is a great way to get fresh content, promote events or
services and can tell a story or show your expertise or opinion.
Blogs do not have to be novels or professionally written and are
meant to be conversational and offer the consumer value and
opinion. Blogs help you connect and humanize your brand
Top 5 Tips to Blogging
1. Is it easy to read with clearly defined content?
2. Are there pictures and links to add value to the blog?
3. Is it worth reading?
4. What value do you offer I can’t find elsewhere?
5. How does it relate to your business?

20. SEM/Paid Search Marketing
 Search Engine Marketing (SEM) – Paid Search
Results
 Keyword Bidding (GoogleAdWords, AOL Search
Marketing)
 Paid Banner Placement

21. Paid Search Results

22. The Power of
 GoogleAnalytics is a free tool provided by Google
that provides an easy to use application showing
the breakdown of traffic behavior to your website
– how visitors found your site and what they do
when they get there.
 Analytics is applied to a site with an easy to
generate Javascript code that you add to all
pages to track user behavior.
 You can track all online sources including search
engine referrals, paid search terms, email blasts,
paid banners and more.

24. More Online Statistics
 38 % of C-Level Executives say web is the most
important source of information (Forbes)
 The average person is spending as much
leisure time online as in front of the
television.
 1/10th of 1% of web viewers is now over 1
million people

25. Summary
• Build your website to be optimized for search and use other
search optimization tactics as you can to increase rankings.
• Utilize the many online tools available to increase brand exposure
and help use your website as a sales tool.
• To best know how to improve your website you must understand
what visitors are doing on your site.
• Use analytical data to help develop your target and online
offerings.
• You don’t have to know how to do it, you have to understand how
to talk about it and how to manage it.