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Paid and Organic Keyword Trends

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FSC Interactive
FSC Interactive

As presented by McKenzie Coco to the eTourism Summit 2011.

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Without strong keyword research, your PPC marketing can fail. Finding high-quality, low-cost pay-per-click keywords is the key to high ROI in your PPC campaign.
FSC Keyword Tools
Google Keyword Tool
But It’s More Than the Tools… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Refining terms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PPC Trends ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
SEO Trends ,[object Object]
Plus One
Hotel Finder (BETA) ,[object Object]
Prep for City Portals ,[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Paid and Organic Keyword Trends

Notas del editor

  1. Local Places listings are even more essential with the launch of Google’s Hotel Finder as well as the changes coming to Google City profiles. Don’t ignore other review sites and listing opportunities, as they all work together to get you higher in natural search. BE SURE ALL OF YOUR INFORMATION ACROSS SITES IS EXACTLY THE SAME – Name of Business, Address, Phone Number --- EXACT MATCH
  2. The +1 integration with Google’s paid and organic SERPs doesn’t directly affect quality score. While it may at some time in the future, for now +1 is only an indirect influencer on your quality score. With that in mind, take advantage this opportunity. Add the +1 button to your websites and landing pages and enjoy the lift in CTR!
  3. Google is developing portal pages that will rival sites like Yelp. Make sure you are prepped for this.