Social Media: Getting Your Feet Wet
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A basic primer on online marketing, with explanations of the different fields, tools, and tutorials on how to start getting social. FSC Interactive is and online marketing firm in New Orleans that specializes in Social Media, SEO and Paid Search.
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Social Media: Getting Your Feet Wet
- 3. Online Search Engine Optimization Keywords Content Links Site Architecture Findability
- 4. Online Social Media Optimization Goals Monitoring Adjusting Growing Tools
- 5. Online Social Media Marketing Customer Service Listening Conversation Interaction Promotion
- 6. Online Search Engine Marketing Keywords Targeted Crafted Message Immediate Results Facebook Google AdWords Linked In
- 7. Listen
- 8. Listen Google Alerts
- 9. Listen Social Mention
- 10. Listen Google Insights
- 11. Listen Quantcast
- 15. In the realm of search engines, Yahoo ( ) provides the most loyal visitors at 15%, followed by Google ( ) and Bing ( ) with around 12% each.
- 16. Facebook Stats
- 18. Facebook Profile or Page?
- 19. Facebook Page or Group?
- 22. Twitter Stats
- 28. Twitter Management Sample Applications
- 30. Social Local
- 31. Social Sharing
- 32. Social Sharing
- 36. Analyze
- 37. Analyze Performance/ Tracking
- 38. Analyze Tracking Bit.ly and Budurl both allow you to have an account and track multiple URLs. Bit.ly is the default for most Twitter applications. Google is not yet widely available, but keep an eye on it…
- 40. Analyze Search Engines
Editor's Notes
- No more set & forget
- Search blogs, forums, microblogs, etc…www.socialmention.com
- What are the popular search terms in your category? Search by region,date range, categories, etc.
- How qualified is a site? Find information on traffic, demographics and similar sites on www.Quantcast.com. www.compete.com www.quarkbase.com are additional free tools.
- Make yourself easy to follow Add Links to your e-mail signature Add Buttons to your website Choose your most valuable resource Take time to listen Continue to grow your network, always look for new people to expand your network
- Make yourself easy to follow Add Links to your e-mail signature Add Buttons to your website Choose your most valuable resource Take time to listen Continue to grow your network, always look for new people to expand your network
- Popularity only so much…what will you do with popularity- good that people are going to your site, but what are they doing there