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Everything ece directors always wanted to know about social media
Everything ece directors always wanted to know about social media
Agenda
 • Social Media Overview

 • Best Practice

 • Sites and Systems
Social Media Overview
Communication Evolution
               Before Social Media
                 Pushing out messages
EVOLUTION




                   Social Wisdom
                  Inviting INTERACTION
                     Word of mouth
                    © Fran Simon Copyright, 2012   5
Evolution of
                Communication in ECE
             Conventional Wisdom
                        • Tell audiences
                      • Inform audiences                Who?
EVOLUTION




                     • Educate audiences


                Social Wisdom
              • Invite target audiences to engage
            • Give them reasons to say good things

                         © Fran Simon Copyright, 2012     6
Target
    Social networking can help you
  connect with your target audiences


Parents    Staff
                      Funders
                                Licensing
                                       Community




                                            Donors

                                 Policymakers
                       Partners
Engage(ment)
• involve people intensely
• attract people
• draw people into conversation

• to take part or participate
               - World English Dictionary




                                            It’s interactive!
Social Networking


Social =
           Networking =
                       9
Social Media=




                10
It’s social. This is early education!
We’re doing business! Why do we
      need social networking?




             © Fran Simon Copyright, 2012   11
Social Media Myths from the resisters!



                         It’s just for kids.




                    It is one more thing to do.
 We can’t keep it up.
                               Privacy! Yikes!
Social Media Myths from the happy camp!
 It’s easy!

                It’s FREE!

                               Build it and they will come.

   It’s INSTANT!

                               College kids are gr8 at it!

          It will increase MEMBERSHIP!                       13
Social Media Realities
                            It is pervasive


                         It is high-impact



 It’s just   21 st   century communication
Social networking will not solve all of
         your communication
       and marketing problems




              © Fran Simon Copyright, 2012   15
Professional Social Media :
 is art and science that takes:
• Openness

     • Planning
              • Persistence
 • Policies

 • Training
Defensive: Claim org’s identity

              Reach audiences where they go

              Demonstrate accountability

              Broadcast info
  Build
              Respond to problems
Credibility
              Monitor/Listen
              Build partnerships
              Get and share information

              Increased website traffic, SEO    17
Social Media has
    everything to with providing
        services to children




If they can’t find you, they can’t interact with,
         advocate for, or support you.
Tips: Best Practice
Do Not give It to the intern
   (without training and supervision)
Social media
                             Board              engagement
   Funders                                   requires buy-in and
                                              support from the
                          I/T                     program
                                                “ecosystem”
                   Director
Community                                       Main Office
 Partners
             Tech Lead

                    Teachers



   Vendors                           Support Staff

                         Families
                                                      Copyright, Simon and Donohue
Empower your teams…




…with positive social media policies
             © Fran Simon Copyright, 2012   22
Post “Cravable” Content
               • Blog posts
               • Videos
               • Email newsletters
               • Events
               • News
               • Website content
               • Other Flavors

Content is King!
The right mix of engaging info

                              What’s in it for “me”?
                              Our program.
                              Our needs.           What’s going on
                              Our interests.       and what’s great
                                                    about us!
                                                    20%
                                                 Promotion

        80%
About relevant, useful
    information   © Fran Simon Copyright, 2012                  24
Listen and
 Respond to
     Your
Organization’s
“Competitors”
  & Partners

                    What they post is often as
                 important to your organization as
                      what you have to say.
Social Media=




                26
Blogging

Very deep, robust, & broad
    ~170 M blogs worldwide!
What’s a blog?




“Web log”
Conceived as
online journals         Blogs in Plain English
Blogs and Websites? 03
Blogs                Websites
Less formal          Formal

Allow (invite)       One to many
comments             communication
Immediate            Reviewed and edited

Weave in links to    Intended to keep the
other sites, blogs   visitor on the site
Focused, current,    Comprehensive:
and topical          products, services,
Updated frequently   More static (except
                     news, sales, press)
Read B4 blogging
• Birth to Thrive Online       •Irresistible Ideas for Play Based
• Early Ed Watch               Learning
• Lead from the Start          •Teacher tom
• Early Stories                • Little eLit
• Preschool Daze               • Early Childhood and Youth
• Language Castle              Development
• Preschool Matters Today
•The Grass Stain Guru
• Teach Preschool
•Let the Children Play
• Teaching Blog Addict
RSS: How to keep up with lots of blogs




        http://youtu.be/0klgLsSxGsU
Fast, Complex, Broad, Not Deep




             Twitter
“Microblogging” 14 characters or less
Most often with links to information
Tweeting In Action: Decoding the
                 Symbols
@Twitter ID (@NBCDI)
A tweet to a specific person that is visible to all

RT @Twitter ID= ReTweet (RT @NBCDI)
Broadcasting someone else’s tweet

D TwitterID (D NBCDI)
A direct message to a specific person (They must be following
you, and you following them)


                    # = Hashtag
Hashtags define topics so they are searchable
The Art of the Link and the Hashtag
#ECE         #parents
#earlyed     #NAEYCac
#prek        #NAEYC
#preschool   #headstart
#childcare   #HSprofs
Twitter Chats




              #Kinderchat
             #ECEtechCHAT

       Huge list of chats and hashtags:
http://www.cybraryman.com/edhashtags.html
              @cybraryman
Twitter toys
                               • Tweetdeck
                               • Hootsuite
                               • Seesmic


http://mashable.com/guidebook/twitter


More toys for other Twitter fun!
LinkedIn

Slow, Robust, Deep & Broad
#1 Misconception




It’s for job searching   40
“Propersonal”

• Not anonymous
   • Professional




                    41
Core
• Professional Profiles
• Groups
• Status updates
• Company Profiles



                          42
LinkedIn toys

                     • LinkedIn Browser Toolbar




• Hootlet by Hootsuite

• Sharaholic
Facebook

Fast, Complex, Broad, Vast
1 thing to remember


Business pages
Gr8 Examples of ECE on
             Facebook
• NAEYC
•Teach Preschool * 55,000 + (WOW!)
•Child Care Resource Center, Ohio *
•Bright Horizons
• McCormick Cntr 4 Early Childhood Leadership
• National Head Start Association
• Children’s Defense Fund *
•Teaching Strategies
•No Time for Flashcards
•Edutopia
LinkedIn toys

               • LinkedIn Browser Toolbar




• Sharaholic
Like an art gallery. A visual Internet with
your friends as docents.




            Pinterest
Let’s Pin!
Get in there…
                                             * Follow others …

                              * View videos and webinars…

                              * Get a social media buddy…
To learn it
                                               * Get buy-in

                                                  * Plan…

                                             * Develop policies
              © Fran Simon Copyright, 2012                        50
Fran.Simon@ESbyFS.com
     Facebook.com/EarlyChildhoodInvestigations




      Twitter.com/FSSimon



     Linkedin.com/company/engagement-strategies-llc



     Pinterest.com/fransimon/




Engagement Strategies |EngageStrat.com
People /Sites you should know
                         03
   Beth Kanter

                     John Haydon

   Mashable, Social Media

                 Linked Strategies

   Hubspot Marketing Resources
Additional Resources
  Social media resources for getting started



  Social Media planning tools on my site



  Twitter Tips, Tricks, and Power Tools


  LinkedIn Presentations

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Everything ece directors always wanted to know about social media

  • 3. Agenda • Social Media Overview • Best Practice • Sites and Systems
  • 5. Communication Evolution Before Social Media Pushing out messages EVOLUTION Social Wisdom Inviting INTERACTION Word of mouth © Fran Simon Copyright, 2012 5
  • 6. Evolution of Communication in ECE Conventional Wisdom • Tell audiences • Inform audiences Who? EVOLUTION • Educate audiences Social Wisdom • Invite target audiences to engage • Give them reasons to say good things © Fran Simon Copyright, 2012 6
  • 7. Target Social networking can help you connect with your target audiences Parents Staff Funders Licensing Community Donors Policymakers Partners
  • 8. Engage(ment) • involve people intensely • attract people • draw people into conversation • to take part or participate - World English Dictionary It’s interactive!
  • 9. Social Networking Social = Networking = 9
  • 11. It’s social. This is early education! We’re doing business! Why do we need social networking? © Fran Simon Copyright, 2012 11
  • 12. Social Media Myths from the resisters! It’s just for kids.  It is one more thing to do. We can’t keep it up.  Privacy! Yikes!
  • 13. Social Media Myths from the happy camp!  It’s easy!  It’s FREE!  Build it and they will come.  It’s INSTANT!  College kids are gr8 at it!  It will increase MEMBERSHIP! 13
  • 14. Social Media Realities  It is pervasive  It is high-impact  It’s just 21 st century communication
  • 15. Social networking will not solve all of your communication and marketing problems © Fran Simon Copyright, 2012 15
  • 16. Professional Social Media : is art and science that takes: • Openness • Planning • Persistence • Policies • Training
  • 17. Defensive: Claim org’s identity Reach audiences where they go Demonstrate accountability Broadcast info Build Respond to problems Credibility Monitor/Listen Build partnerships Get and share information Increased website traffic, SEO 17
  • 18. Social Media has everything to with providing services to children If they can’t find you, they can’t interact with, advocate for, or support you.
  • 20. Do Not give It to the intern (without training and supervision)
  • 21. Social media Board engagement Funders requires buy-in and support from the I/T program “ecosystem” Director Community Main Office Partners Tech Lead Teachers Vendors Support Staff Families Copyright, Simon and Donohue
  • 22. Empower your teams… …with positive social media policies © Fran Simon Copyright, 2012 22
  • 23. Post “Cravable” Content • Blog posts • Videos • Email newsletters • Events • News • Website content • Other Flavors Content is King!
  • 24. The right mix of engaging info What’s in it for “me”? Our program. Our needs. What’s going on Our interests. and what’s great about us! 20% Promotion 80% About relevant, useful information © Fran Simon Copyright, 2012 24
  • 25. Listen and Respond to Your Organization’s “Competitors” & Partners What they post is often as important to your organization as what you have to say.
  • 27. Blogging Very deep, robust, & broad ~170 M blogs worldwide!
  • 28. What’s a blog? “Web log” Conceived as online journals Blogs in Plain English
  • 29. Blogs and Websites? 03 Blogs Websites Less formal Formal Allow (invite) One to many comments communication Immediate Reviewed and edited Weave in links to Intended to keep the other sites, blogs visitor on the site Focused, current, Comprehensive: and topical products, services, Updated frequently More static (except news, sales, press)
  • 30. Read B4 blogging • Birth to Thrive Online •Irresistible Ideas for Play Based • Early Ed Watch Learning • Lead from the Start •Teacher tom • Early Stories • Little eLit • Preschool Daze • Early Childhood and Youth • Language Castle Development • Preschool Matters Today •The Grass Stain Guru • Teach Preschool •Let the Children Play • Teaching Blog Addict
  • 31. RSS: How to keep up with lots of blogs http://youtu.be/0klgLsSxGsU
  • 32. Fast, Complex, Broad, Not Deep Twitter
  • 33. “Microblogging” 14 characters or less Most often with links to information
  • 34. Tweeting In Action: Decoding the Symbols @Twitter ID (@NBCDI) A tweet to a specific person that is visible to all RT @Twitter ID= ReTweet (RT @NBCDI) Broadcasting someone else’s tweet D TwitterID (D NBCDI) A direct message to a specific person (They must be following you, and you following them) # = Hashtag Hashtags define topics so they are searchable
  • 35. The Art of the Link and the Hashtag
  • 36. #ECE #parents #earlyed #NAEYCac #prek #NAEYC #preschool #headstart #childcare #HSprofs
  • 37. Twitter Chats #Kinderchat #ECEtechCHAT Huge list of chats and hashtags: http://www.cybraryman.com/edhashtags.html @cybraryman
  • 38. Twitter toys • Tweetdeck • Hootsuite • Seesmic http://mashable.com/guidebook/twitter More toys for other Twitter fun!
  • 40. #1 Misconception It’s for job searching 40
  • 41. “Propersonal” • Not anonymous • Professional 41
  • 42. Core • Professional Profiles • Groups • Status updates • Company Profiles 42
  • 43. LinkedIn toys • LinkedIn Browser Toolbar • Hootlet by Hootsuite • Sharaholic
  • 45. 1 thing to remember Business pages
  • 46. Gr8 Examples of ECE on Facebook • NAEYC •Teach Preschool * 55,000 + (WOW!) •Child Care Resource Center, Ohio * •Bright Horizons • McCormick Cntr 4 Early Childhood Leadership • National Head Start Association • Children’s Defense Fund * •Teaching Strategies •No Time for Flashcards •Edutopia
  • 47. LinkedIn toys • LinkedIn Browser Toolbar • Sharaholic
  • 48. Like an art gallery. A visual Internet with your friends as docents. Pinterest
  • 50. Get in there… * Follow others … * View videos and webinars… * Get a social media buddy… To learn it * Get buy-in * Plan… * Develop policies © Fran Simon Copyright, 2012 50
  • 51. Fran.Simon@ESbyFS.com Facebook.com/EarlyChildhoodInvestigations Twitter.com/FSSimon Linkedin.com/company/engagement-strategies-llc Pinterest.com/fransimon/ Engagement Strategies |EngageStrat.com
  • 52. People /Sites you should know 03 Beth Kanter John Haydon Mashable, Social Media Linked Strategies Hubspot Marketing Resources
  • 53. Additional Resources Social media resources for getting started Social Media planning tools on my site Twitter Tips, Tricks, and Power Tools LinkedIn Presentations