7. Target
Social networking can help you
connect with your target audiences
Parents Staff
Funders
Licensing
Community
Donors
Policymakers
Partners
8. Engage(ment)
• involve people intensely
• attract people
• draw people into conversation
• to take part or participate
- World English Dictionary
It’s interactive!
12. Social Media Myths from the resisters!
It’s just for kids.
It is one more thing to do.
We can’t keep it up.
Privacy! Yikes!
13. Social Media Myths from the happy camp!
It’s easy!
It’s FREE!
Build it and they will come.
It’s INSTANT!
College kids are gr8 at it!
It will increase MEMBERSHIP! 13
14. Social Media Realities
It is pervasive
It is high-impact
It’s just 21 st century communication
16. Professional Social Media :
is art and science that takes:
• Openness
• Planning
• Persistence
• Policies
• Training
17. Defensive: Claim org’s identity
Reach audiences where they go
Demonstrate accountability
Broadcast info
Build
Respond to problems
Credibility
Monitor/Listen
Build partnerships
Get and share information
Increased website traffic, SEO 17
18. Social Media has
everything to with providing
services to children
If they can’t find you, they can’t interact with,
advocate for, or support you.
20. Do Not give It to the intern
(without training and supervision)
21. Social media
Board engagement
Funders requires buy-in and
support from the
I/T program
“ecosystem”
Director
Community Main Office
Partners
Tech Lead
Teachers
Vendors Support Staff
Families
Copyright, Simon and Donohue
25. Listen and
Respond to
Your
Organization’s
“Competitors”
& Partners
What they post is often as
important to your organization as
what you have to say.
28. What’s a blog?
“Web log”
Conceived as
online journals Blogs in Plain English
29. Blogs and Websites? 03
Blogs Websites
Less formal Formal
Allow (invite) One to many
comments communication
Immediate Reviewed and edited
Weave in links to Intended to keep the
other sites, blogs visitor on the site
Focused, current, Comprehensive:
and topical products, services,
Updated frequently More static (except
news, sales, press)
30. Read B4 blogging
• Birth to Thrive Online •Irresistible Ideas for Play Based
• Early Ed Watch Learning
• Lead from the Start •Teacher tom
• Early Stories • Little eLit
• Preschool Daze • Early Childhood and Youth
• Language Castle Development
• Preschool Matters Today
•The Grass Stain Guru
• Teach Preschool
•Let the Children Play
• Teaching Blog Addict
31. RSS: How to keep up with lots of blogs
http://youtu.be/0klgLsSxGsU
34. Tweeting In Action: Decoding the
Symbols
@Twitter ID (@NBCDI)
A tweet to a specific person that is visible to all
RT @Twitter ID= ReTweet (RT @NBCDI)
Broadcasting someone else’s tweet
D TwitterID (D NBCDI)
A direct message to a specific person (They must be following
you, and you following them)
# = Hashtag
Hashtags define topics so they are searchable
46. Gr8 Examples of ECE on
Facebook
• NAEYC
•Teach Preschool * 55,000 + (WOW!)
•Child Care Resource Center, Ohio *
•Bright Horizons
• McCormick Cntr 4 Early Childhood Leadership
• National Head Start Association
• Children’s Defense Fund *
•Teaching Strategies
•No Time for Flashcards
•Edutopia
52. People /Sites you should know
03
Beth Kanter
John Haydon
Mashable, Social Media
Linked Strategies
Hubspot Marketing Resources
53. Additional Resources
Social media resources for getting started
Social Media planning tools on my site
Twitter Tips, Tricks, and Power Tools
LinkedIn Presentations