Everyone likes a good story. This is especially true in business when you tell the passion-filled story of your success. That’s because listeners are captivated, aching to imagine their own success story too.

1. Quickly Establish Credibility with Your Compelling Story
Everyone likes a good story. This is especially true in
business when you tell the passion-filled story of your
success. That’s because listeners are captivated, aching
to imagine their own success story too.
What is a Compelling Story?
Many entrepreneurs can actually point to a specific,
defining moment or a series of determining events that brought them to where they are
today. This is the foundation supporting your achievements which can provide you with instant
credibility among your prospects.
For me, my compelling story is the tale of how I went from struggling financially because I
didn’t have enough clients to a full practice, bursting at the seams in just eight months. The
remarkable turnaround happened as I began learning everything I could about marketing,
networking and managing my business. The end result was creating my own Client Attraction
System™ which helped me to completely vanquish the intense worry that kept me up at 3am.
How Does the Story Work?
Both clients and seminar attendees have repeatedly told me how hearing the story was one
of the first reasons they decided to work with me. Why? The story had great appeal because
they could see I had been in their shoes and not only survived, but found a way to thrive.

2. This not only gave me instant credibility, but also elicited a strong emotional
connection. People related to my story personally, telling me how they also were up worrying
at 3am. And they started to feel hopeful that I could help them make this same transition to
success.
In other words, using your story sets up the “know-like-and-trust” factor which I often talk
about. People make purchasing decision based on the solution you offer AND the relationship
you build with them.
Your Client Attraction Assignment:
Figure out what your compelling story is. First write it out with plenty of details. Read it over
and see where you need juicier words and more emotion to grab listeners. Then edit the story
down so you have a quick version and a longer version depending on the marketing application.
Then start telling your compelling story to see how it works.