1. Case Study
Case Study | Category
Results
• 1ooo new customers purchased from Chicify
• 13x increase in site registration in 6 month period
• 667% increase in revenue due to Facebook
marketing efforts
Philippines-based online shopping portal sees
1,000 new customers and 13x increase in site
“Facebook is one medium that we will surely use
registration due to Facebook.
time and time again because it allows us to connect
to our customers, target our market, measure our
campaigns and market quickly and cost efficiently.”
Goals
Sultan Joson
Chicify’s goals for using Facebook are to: CEO
Chicify Shop
• Engage with prospective and existing customers
through Facebook Page
• Raise brand awareness and visibility for
chicify.com
• Drive traffic to company website
• Enable users to “Like” and “Share” products
on chicify.com
Approach
Pages The company’s strategy for its Facebook Page
includes several parts:
• Drive website traffic and sales by promoting
“Hot Now!” and other popular items
• Offer sneak peeks at upcoming products
• Respond to prospect and customer questions and
comments
Ads Chicify uses Facebook Ads for a variety of purposes:
• Target women who are interested in fashion to
become Page fans
• Promote product-related Page posts
• Sell specific products by directing users to the
relevant Page tab to purchase the item
Chicify is a leading Philippines-based online shopping portal
• Get friends of fans to also become fans of the
selling fashionable clothes and accessories.
Page through sponsored stories
facebook.com/chicify
Facebook: Building Essential Connections