Kelly Malone breaks down the social media movers and shakers of the moment: Instagram, Pinterest and Google+.

1. Social Media
Hot List
Instagram, Pinterest, Google+
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2. Senior Account Specialist
Social Relations
@kelPR
+Kelly Malone 2

3. Not another
social
network!
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4. The Hot List
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5. Strengths at a Glance
• Culture boost • Referral traffic • SEO love
• Storytelling • Sales • Customer
• Social • Increased feedback
extensions visibility • Thought
• 57% female, • Social leadership
25-34 extensions • Lead gen
• 61% female, • 54% male,
25-34 25-54
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6. Instagram: Your
world in pictures
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7. Overview
- Why it’s hot
- Easy, fun, scanable
- Behind-the-scenes look
- Connection to celebs
- Why it’s good for business
- Storytelling by showing
- Brand ambassadors
- Brand awareness
- eCommerce?
- Who does it right?
- CNN
- Burberry
- Sharpie
Source: Go-Globe.com 7

8. How?
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9. New: Web Profiles
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10. Small Biz in Action
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11. Innovative Uses
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12. Insta-Cash
- Chirpify allows you to list and
sell items, fundraise and
collect payments in-stream via
Instagram (or Twitter)
- 5% per transaction
- Free to buy or donate, but
must have Chirpify account
- Taco Bell, Green Day,
VH1 Save the Music
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13. Instagram Best Practices
- Comment and like other
businesses’ photos
- Make it
exclusive, beautiful, personal
- Snap behind-the-scenes
shots of staff/products being
made
- Host a contest
- Research the competition
- Searchinstagram.com
- Statigram.com
- Go live from events/trade shows
- Use geo-location tag
- Curate fans’ work
- Create a hashtag
- Go easy on the hashtags
- No “please follow” messages
- Integrate with other popular social
networks
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14. Measurement
- Nitrogram
- Curated photo
galleries to embed on
Web/Facebook
- Analytics (free for one
username)
- Statigram
- Contest hosting (paid)
- Search
- Embed on Facebook
- RSS feed to site
- Analytics
- SimplyMeasured
- Analytics (paid)
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15. Pinterest: Your world
organized by photos
and videos
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16. Overview
- Why it’s hot
- Fun, easy, scanable
- Personal statement
- Helpful
- Why it’s good for business
- Web traffic
- Brand awareness
- Customer feedback
- Who’s doing it right?
- Whole Foods
- Etsy
- The Weather Channel
Source: Go-Globe.com 16

17. Shopping Inspiration
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18. Small Biz in Action
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19. Innovative Uses
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20. Pinning Contests
- Sweepstakes
- Best Pinboard
- Most Repins/Votes
- Pin to Give
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21. Make it Easy
“Buyers coming from
Pinterest are spending
10% more than those
from other networks.”
- Shopify
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22. First, ask yourself and your employees…
- Do we have enough photography on our site already?
- Do we have the bandwidth to create new content?
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23. Pinning Best Practices
- Start by sharing images that aren’t your
products; create a need for your product
- Note: don’t pin images you don’t own
- Pin products in action and glamour shots
- Use links and keywords in descriptions
- Add a price tag to your pins
- Upload video via YouTube or Vimeo
- Offer exclusive content/contests
- CTA pin description gets 80% increase in
engagement
- Tutorial/guide/DIY/recipe pins see 42% higher
click-through rate
- Pins related to trending topics see an average Source: Skreened.com
of 94% increase in click-throughs
- Best times to post are (per Reachli):
- 2-4 p.m.
- 8 p.m.-1 a.m.
- Saturdays and Wednesdays
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24. Measuring your Pinfluence
For your pins:
- Reachli (formerly Pinerly): measure
clicks and reach
- Pinpuff: measure your virality
- Pinfluencer: track most influential
pinners, most engaged users and see
how you stack up against the
competition (paid)
For future pins: Source: Reachli
- PinReach and Repinly: research
habits and trending topics for top
pinners and see most popular pins
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25. Google+: Findability
and credibility
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26. Overview
- Why it’s hot
- Interact with celebrities/ influencers
- Hangout with friends, celebs
- Get exclusive content
- Separate business/professional
- Why it’s good for business
- SEO
- Find influencers
- Thought leadership
- Team collaboration
- Audience segmentation
- Expanded content distribution
- Who’s doing it right?
- H&M
- Cadbury
- Pure Michigan
Source: Go-Globe.com 26

27. Circle Power
- Google+ is built on circles
- Two lists are better than one…
- Segment, segment, segment
- Push the specific content to very
specific audiences (or circles)
- If you want everyone to see a
post, choose Public
- Cool practice: Cadbury asks its fans
which Circles they want to be in
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28. Hangouts
- 10 total people
- On Air: live and recorded
- Press conference
- Panel discussion
- Address FAQs
- Product launch
- Live product
demonstration/testing
- Trade shows
- Training/education
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29. Small Biz in Action
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30. Innovative Uses
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31. Find your Influencers
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32. Best Practices for Google+
- Link to original content
- Identify/call out users with +username
- Use photos and videos
- Host Hangouts
- Post to company blog, website, social
networks
- Post upcoming Hangouts to
GPhangouts.com
- Generate questions before beginning
- Participate in industry Hangouts
- +1 info and comment on influencer pages
- Ask for customer feedback
- Use Google docs for internal collaboration
- Use circles wisely—segment
- Review your Ripples
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33. Measurement
- No formal dashboard
- Monitor Ripples
- Measure +1s, shares
- Integrate +1 button into
website and add Google
Analytics
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34. Questions?
Fahlgren Mortine Kelly Malone
FahlgrenMortine.com about.me/kellymalone
+Fahlgren Mortine +Kelly Malone
@Fahlgren Mortine @kelPR
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