SlideShare una empresa de Scribd logo

Digital Diploma Module 7 & 8 Review

•Descargar como PPTX, PDF•
•
F
Faithyj
EducaciónTecnología
1 de 14
IDM Diploma in Digital Marketing Module 7 & 8 Review August 2009
Introduction Module 7 : Customer relationship management (CRM) Module 8: Integrated marketing comms (IMC) Ideas for Cubeworks from Modules 7 & 8
Module 7: CRM and database technology Technology is only the means to an end: It’s about gaining competitive advantage by: ,[object Object]
Manage less profitable situations better
Identify lifetime value of customers
Improve customer service
Focus marketing on the right customers
Improve effectiveness of marketing comms* ,[object Object]
Module 7: CRM-driven campaign benefits Long-term goal formation Planning power Empowerment of staff Performance appraisal
Module 8: Why integrate marketing comms?
Module 8: Why integrate marketing comms? Reach a range of customer communities Reinforce key message Optimise communications performance The “media-multiplier” effect The four C’s: coherence, consistency, continuity, complimentary
Module 8: Media Neutral Planning (MNP)
Module 8: How to deliver MNP Access to the right talent? Consumer insight at the core? Channel planning? Real media neutrality Campaign evaluation?
Module 8: Key managements tasks to IMC

Recomendados

Landing Page Best Practices
Landing Page Best PracticesLanding Page Best Practices
Landing Page Best Practicestoyin2k
 
HR Study - Marketing
HR Study - MarketingHR Study - Marketing
HR Study - MarketingAditya Mahagaonkar
 
Module 8 finalizing your cebb strategy
Module 8 finalizing your cebb strategyModule 8 finalizing your cebb strategy
Module 8 finalizing your cebb strategymfopps
 
Module 8 finalizing your cebb strategy ppt slideshare
Module 8 finalizing your cebb strategy ppt slideshareModule 8 finalizing your cebb strategy ppt slideshare
Module 8 finalizing your cebb strategy ppt slidesharemfopps
 
mPromo: end-to-end trade promotion management
mPromo: end-to-end trade promotion managementmPromo: end-to-end trade promotion management
mPromo: end-to-end trade promotion managementMindtree Ltd.
 
Google Supports Better Ads Standard
Google Supports Better Ads StandardGoogle Supports Better Ads Standard
Google Supports Better Ads Standardiabrussiaprez
 
Go Sales Train - customized, scalable mobile sales training
Go Sales Train - customized, scalable mobile sales trainingGo Sales Train - customized, scalable mobile sales training
Go Sales Train - customized, scalable mobile sales trainingJosiane Feigon
 
The Benefits of Using PPC
The Benefits of Using PPCThe Benefits of Using PPC
The Benefits of Using PPCkodematix
 

Recomendados

Landing Page Best Practices
Landing Page Best PracticesLanding Page Best Practices
Landing Page Best Practicestoyin2k
 
HR Study - Marketing
HR Study - MarketingHR Study - Marketing
HR Study - MarketingAditya Mahagaonkar
 
Module 8 finalizing your cebb strategy
Module 8 finalizing your cebb strategyModule 8 finalizing your cebb strategy
Module 8 finalizing your cebb strategymfopps
 
Module 8 finalizing your cebb strategy ppt slideshare
Module 8 finalizing your cebb strategy ppt slideshareModule 8 finalizing your cebb strategy ppt slideshare
Module 8 finalizing your cebb strategy ppt slidesharemfopps
 
mPromo: end-to-end trade promotion management
mPromo: end-to-end trade promotion managementmPromo: end-to-end trade promotion management
mPromo: end-to-end trade promotion managementMindtree Ltd.
 
Google Supports Better Ads Standard
Google Supports Better Ads StandardGoogle Supports Better Ads Standard
Google Supports Better Ads Standardiabrussiaprez
 
Go Sales Train - customized, scalable mobile sales training
Go Sales Train - customized, scalable mobile sales trainingGo Sales Train - customized, scalable mobile sales training
Go Sales Train - customized, scalable mobile sales trainingJosiane Feigon
 
The Benefits of Using PPC
The Benefits of Using PPCThe Benefits of Using PPC
The Benefits of Using PPCkodematix
 
Internet world2
Internet world2Internet world2
Internet world2Brainstorm Digital
 
Social Media Theatre: Social analytics suck
Social Media Theatre: Social analytics suckSocial Media Theatre: Social analytics suck
Social Media Theatre: Social analytics suckTFM&A
 
Search Marketing Theatre; Tips & Techniques: Optimize the Indexing of your We...
Search Marketing Theatre; Tips & Techniques: Optimize the Indexing of your We...Search Marketing Theatre; Tips & Techniques: Optimize the Indexing of your We...
Search Marketing Theatre; Tips & Techniques: Optimize the Indexing of your We...TFM&A
 
IDM Bootcamp - A consumer-centric approach to email marketing - Kath Pay
IDM Bootcamp - A consumer-centric approach to email marketing - Kath PayIDM Bootcamp - A consumer-centric approach to email marketing - Kath Pay
IDM Bootcamp - A consumer-centric approach to email marketing - Kath Paytheidm_marketing
 
IDM Bootcamp - Building an integrated (digital) marketing plan: an IDM perspe...
IDM Bootcamp - Building an integrated (digital) marketing plan: an IDM perspe...IDM Bootcamp - Building an integrated (digital) marketing plan: an IDM perspe...
IDM Bootcamp - Building an integrated (digital) marketing plan: an IDM perspe...theidm_marketing
 
Social engagement planning
Social engagement planningSocial engagement planning
Social engagement planningTheIDM
 
IDM Bootcamp - Creating a Content Strategy for Social Media Kelvin Newman, Cr...
IDM Bootcamp - Creating a Content Strategy for Social Media Kelvin Newman, Cr...IDM Bootcamp - Creating a Content Strategy for Social Media Kelvin Newman, Cr...
IDM Bootcamp - Creating a Content Strategy for Social Media Kelvin Newman, Cr...theidm_marketing
 
Digital Marketing Institute - Open Evening Presentation
Digital Marketing Institute - Open Evening PresentationDigital Marketing Institute - Open Evening Presentation
Digital Marketing Institute - Open Evening PresentationDigital Marketing Institute
 
Why are they ranking higher than me? by @kelvinnewman #tfma2014 with @theidm
Why are they ranking higher than me? by @kelvinnewman #tfma2014 with @theidmWhy are they ranking higher than me? by @kelvinnewman #tfma2014 with @theidm
Why are they ranking higher than me? by @kelvinnewman #tfma2014 with @theidmKelvin Newman
 
Social Analytics Suck
Social Analytics SuckSocial Analytics Suck
Social Analytics SuckJoe Edwards
 
Pestel
PestelPestel
PestelGerardo9912
 
Google's Pestel and Five forces analysis
Google's Pestel and Five forces analysisGoogle's Pestel and Five forces analysis
Google's Pestel and Five forces analysisAbid Siddiqui
 
Get 5 Instantly Actionable Insights from Google Analytics
Get 5 Instantly Actionable Insights from Google Analytics Get 5 Instantly Actionable Insights from Google Analytics
Get 5 Instantly Actionable Insights from Google Analytics TheIDM
 
Knocking down the Email Strategy barrier
Knocking down the Email Strategy barrierKnocking down the Email Strategy barrier
Knocking down the Email Strategy barrierTheIDM
 
Mobile: ultimate personalised marketing
Mobile: ultimate personalised marketingMobile: ultimate personalised marketing
Mobile: ultimate personalised marketingTheIDM
 
IDM Bootcamp - Building an integrated (Digital) marketing plan: an IDM perspe...
IDM Bootcamp - Building an integrated (Digital) marketing plan: an IDM perspe...IDM Bootcamp - Building an integrated (Digital) marketing plan: an IDM perspe...
IDM Bootcamp - Building an integrated (Digital) marketing plan: an IDM perspe...theidm_marketing
 
How Influencers Can Help Promote Your Brand On Social Media
How Influencers Can Help Promote Your Brand On Social MediaHow Influencers Can Help Promote Your Brand On Social Media
How Influencers Can Help Promote Your Brand On Social MediaBrainstorm Digital
 
Final pestel + porter analysis
Final pestel + porter analysisFinal pestel + porter analysis
Final pestel + porter analysisNicolò Basso
 
Postgraduate Diploma in Digital Marketing
Postgraduate Diploma in Digital MarketingPostgraduate Diploma in Digital Marketing
Postgraduate Diploma in Digital MarketingAnthony Quigley
 
pestel ppt
pestel ppt pestel ppt
pestel ppt Rohin Gupta
 
Mk0015 services marketing and customer relationship management
Mk0015 services marketing and customer relationship managementMk0015 services marketing and customer relationship management
Mk0015 services marketing and customer relationship managementsmumbahelp
 
Mk0015 services marketing and customer relationship management
Mk0015 services marketing and customer relationship managementMk0015 services marketing and customer relationship management
Mk0015 services marketing and customer relationship managementsmumbahelp
 

Más contenido relacionado

Destacado

Social Media Theatre: Social analytics suck
Social Media Theatre: Social analytics suckSocial Media Theatre: Social analytics suck
Social Media Theatre: Social analytics suckTFM&A
 
Search Marketing Theatre; Tips & Techniques: Optimize the Indexing of your We...
Search Marketing Theatre; Tips & Techniques: Optimize the Indexing of your We...Search Marketing Theatre; Tips & Techniques: Optimize the Indexing of your We...
Search Marketing Theatre; Tips & Techniques: Optimize the Indexing of your We...TFM&A
 
IDM Bootcamp - A consumer-centric approach to email marketing - Kath Pay
IDM Bootcamp - A consumer-centric approach to email marketing - Kath PayIDM Bootcamp - A consumer-centric approach to email marketing - Kath Pay
IDM Bootcamp - A consumer-centric approach to email marketing - Kath Paytheidm_marketing
 
IDM Bootcamp - Building an integrated (digital) marketing plan: an IDM perspe...
IDM Bootcamp - Building an integrated (digital) marketing plan: an IDM perspe...IDM Bootcamp - Building an integrated (digital) marketing plan: an IDM perspe...
IDM Bootcamp - Building an integrated (digital) marketing plan: an IDM perspe...theidm_marketing
 
Social engagement planning
Social engagement planningSocial engagement planning
Social engagement planningTheIDM
 
IDM Bootcamp - Creating a Content Strategy for Social Media Kelvin Newman, Cr...
IDM Bootcamp - Creating a Content Strategy for Social Media Kelvin Newman, Cr...IDM Bootcamp - Creating a Content Strategy for Social Media Kelvin Newman, Cr...
IDM Bootcamp - Creating a Content Strategy for Social Media Kelvin Newman, Cr...theidm_marketing
 
Digital Marketing Institute - Open Evening Presentation
Digital Marketing Institute - Open Evening PresentationDigital Marketing Institute - Open Evening Presentation
Digital Marketing Institute - Open Evening PresentationDigital Marketing Institute
 
Why are they ranking higher than me? by @kelvinnewman #tfma2014 with @theidm
Why are they ranking higher than me? by @kelvinnewman #tfma2014 with @theidmWhy are they ranking higher than me? by @kelvinnewman #tfma2014 with @theidm
Why are they ranking higher than me? by @kelvinnewman #tfma2014 with @theidmKelvin Newman
 
Social Analytics Suck
Social Analytics SuckSocial Analytics Suck
Social Analytics SuckJoe Edwards
 
Google's Pestel and Five forces analysis
Google's Pestel and Five forces analysisGoogle's Pestel and Five forces analysis
Google's Pestel and Five forces analysisAbid Siddiqui
 
Get 5 Instantly Actionable Insights from Google Analytics
Get 5 Instantly Actionable Insights from Google Analytics Get 5 Instantly Actionable Insights from Google Analytics
Get 5 Instantly Actionable Insights from Google Analytics TheIDM
 
Knocking down the Email Strategy barrier
Knocking down the Email Strategy barrierKnocking down the Email Strategy barrier
Knocking down the Email Strategy barrierTheIDM
 
Mobile: ultimate personalised marketing
Mobile: ultimate personalised marketingMobile: ultimate personalised marketing
Mobile: ultimate personalised marketingTheIDM
 
IDM Bootcamp - Building an integrated (Digital) marketing plan: an IDM perspe...
IDM Bootcamp - Building an integrated (Digital) marketing plan: an IDM perspe...IDM Bootcamp - Building an integrated (Digital) marketing plan: an IDM perspe...
IDM Bootcamp - Building an integrated (Digital) marketing plan: an IDM perspe...theidm_marketing
 
How Influencers Can Help Promote Your Brand On Social Media
How Influencers Can Help Promote Your Brand On Social MediaHow Influencers Can Help Promote Your Brand On Social Media
How Influencers Can Help Promote Your Brand On Social MediaBrainstorm Digital
 
Final pestel + porter analysis
Final pestel + porter analysisFinal pestel + porter analysis
Final pestel + porter analysisNicolò Basso
 
Postgraduate Diploma in Digital Marketing
Postgraduate Diploma in Digital MarketingPostgraduate Diploma in Digital Marketing
Postgraduate Diploma in Digital MarketingAnthony Quigley
 

Destacado (20)

Internet world2
Internet world2Internet world2
Internet world2
 
Social Media Theatre: Social analytics suck
Social Media Theatre: Social analytics suckSocial Media Theatre: Social analytics suck
Social Media Theatre: Social analytics suck
 
Search Marketing Theatre; Tips & Techniques: Optimize the Indexing of your We...
Search Marketing Theatre; Tips & Techniques: Optimize the Indexing of your We...Search Marketing Theatre; Tips & Techniques: Optimize the Indexing of your We...
Search Marketing Theatre; Tips & Techniques: Optimize the Indexing of your We...
 
IDM Bootcamp - A consumer-centric approach to email marketing - Kath Pay
IDM Bootcamp - A consumer-centric approach to email marketing - Kath PayIDM Bootcamp - A consumer-centric approach to email marketing - Kath Pay
IDM Bootcamp - A consumer-centric approach to email marketing - Kath Pay
 
IDM Bootcamp - Building an integrated (digital) marketing plan: an IDM perspe...
IDM Bootcamp - Building an integrated (digital) marketing plan: an IDM perspe...IDM Bootcamp - Building an integrated (digital) marketing plan: an IDM perspe...
IDM Bootcamp - Building an integrated (digital) marketing plan: an IDM perspe...
 
Social engagement planning
Social engagement planningSocial engagement planning
Social engagement planning
 
IDM Bootcamp - Creating a Content Strategy for Social Media Kelvin Newman, Cr...
IDM Bootcamp - Creating a Content Strategy for Social Media Kelvin Newman, Cr...IDM Bootcamp - Creating a Content Strategy for Social Media Kelvin Newman, Cr...
IDM Bootcamp - Creating a Content Strategy for Social Media Kelvin Newman, Cr...
 
Digital Marketing Institute - Open Evening Presentation
Digital Marketing Institute - Open Evening PresentationDigital Marketing Institute - Open Evening Presentation
Digital Marketing Institute - Open Evening Presentation
 
Why are they ranking higher than me? by @kelvinnewman #tfma2014 with @theidm
Why are they ranking higher than me? by @kelvinnewman #tfma2014 with @theidmWhy are they ranking higher than me? by @kelvinnewman #tfma2014 with @theidm
Why are they ranking higher than me? by @kelvinnewman #tfma2014 with @theidm
 
Social Analytics Suck
Social Analytics SuckSocial Analytics Suck
Social Analytics Suck
 
Pestel
PestelPestel
Pestel
 
Google's Pestel and Five forces analysis
Google's Pestel and Five forces analysisGoogle's Pestel and Five forces analysis
Google's Pestel and Five forces analysis
 
Get 5 Instantly Actionable Insights from Google Analytics
Get 5 Instantly Actionable Insights from Google Analytics Get 5 Instantly Actionable Insights from Google Analytics
Get 5 Instantly Actionable Insights from Google Analytics
 
Knocking down the Email Strategy barrier
Knocking down the Email Strategy barrierKnocking down the Email Strategy barrier
Knocking down the Email Strategy barrier
 
Mobile: ultimate personalised marketing
Mobile: ultimate personalised marketingMobile: ultimate personalised marketing
Mobile: ultimate personalised marketing
 
IDM Bootcamp - Building an integrated (Digital) marketing plan: an IDM perspe...
IDM Bootcamp - Building an integrated (Digital) marketing plan: an IDM perspe...IDM Bootcamp - Building an integrated (Digital) marketing plan: an IDM perspe...
IDM Bootcamp - Building an integrated (Digital) marketing plan: an IDM perspe...
 
How Influencers Can Help Promote Your Brand On Social Media
How Influencers Can Help Promote Your Brand On Social MediaHow Influencers Can Help Promote Your Brand On Social Media
How Influencers Can Help Promote Your Brand On Social Media
 
Final pestel + porter analysis
Final pestel + porter analysisFinal pestel + porter analysis
Final pestel + porter analysis
 
Postgraduate Diploma in Digital Marketing
Postgraduate Diploma in Digital MarketingPostgraduate Diploma in Digital Marketing
Postgraduate Diploma in Digital Marketing
 
pestel ppt
pestel ppt pestel ppt
pestel ppt
 

Similar a Digital Diploma Module 7 & 8 Review

Mk0015 services marketing and customer relationship management
Mk0015 services marketing and customer relationship managementMk0015 services marketing and customer relationship management
Mk0015 services marketing and customer relationship managementsmumbahelp
 
Mk0015 services marketing and customer relationship management
Mk0015 services marketing and customer relationship managementMk0015 services marketing and customer relationship management
Mk0015 services marketing and customer relationship managementsmumbahelp
 
Mk0015 services marketing and customer relationship management
Mk0015 services marketing and customer relationship managementMk0015 services marketing and customer relationship management
Mk0015 services marketing and customer relationship managementsmumbahelp
 
Mk0015 services marketing and customer relationship management
Mk0015 services marketing and customer relationship managementMk0015 services marketing and customer relationship management
Mk0015 services marketing and customer relationship managementsmumbahelp
 
Digital-Marketing-New-brochure.pdf
Digital-Marketing-New-brochure.pdfDigital-Marketing-New-brochure.pdf
Digital-Marketing-New-brochure.pdfShivaaySingh24
 
Digital-Marketing-New-brochure.pdf
Digital-Marketing-New-brochure.pdfDigital-Marketing-New-brochure.pdf
Digital-Marketing-New-brochure.pdfHarshKalkhanday1
 
Science to the art of marketing fps final (no notes)
Science to the art of marketing fps final (no notes)Science to the art of marketing fps final (no notes)
Science to the art of marketing fps final (no notes)Fox Parrack Singapour
 
Marketing stack: Programa de Turismo Digital de IE Executive Education
Marketing stack: Programa de Turismo Digital de IE Executive EducationMarketing stack: Programa de Turismo Digital de IE Executive Education
Marketing stack: Programa de Turismo Digital de IE Executive EducationDaniel Moreno Lopez
 
Digital Marketing.pdf
Digital Marketing.pdfDigital Marketing.pdf
Digital Marketing.pdfgullKhan37
 
Digital+Marketing+Masterclass.pdf
Digital+Marketing+Masterclass.pdfDigital+Marketing+Masterclass.pdf
Digital+Marketing+Masterclass.pdfTewodrosKassaye2
 
Digital+Marketing+Masterclass.pdf
Digital+Marketing+Masterclass.pdfDigital+Marketing+Masterclass.pdf
Digital+Marketing+Masterclass.pdfTewodrosKassaye2
 
Digital marketing Unit 1.pptx
Digital marketing Unit 1.pptxDigital marketing Unit 1.pptx
Digital marketing Unit 1.pptxSumanChauhan30
 
V47 Ch17 Marketing Comm Visual Edition Ysa Nagui
V47 Ch17 Marketing Comm Visual Edition Ysa NaguiV47 Ch17 Marketing Comm Visual Edition Ysa Nagui
V47 Ch17 Marketing Comm Visual Edition Ysa Naguiysanagui
 
Turning Your Ecommerce System into a Marketing Dynamo; Increasing Customer Va...
Turning Your Ecommerce System into a Marketing Dynamo; Increasing Customer Va...Turning Your Ecommerce System into a Marketing Dynamo; Increasing Customer Va...
Turning Your Ecommerce System into a Marketing Dynamo; Increasing Customer Va...Pinpoint Systems Corporation
 
Digital Marketing Presentation_20230906_123932_0000.pdf
Digital Marketing Presentation_20230906_123932_0000.pdfDigital Marketing Presentation_20230906_123932_0000.pdf
Digital Marketing Presentation_20230906_123932_0000.pdfshikhayadav292408
 
Introduction to Mobio | Revolutionize Your Customer Experience with Data-Driv...
Introduction to Mobio | Revolutionize Your Customer Experience with Data-Driv...Introduction to Mobio | Revolutionize Your Customer Experience with Data-Driv...
Introduction to Mobio | Revolutionize Your Customer Experience with Data-Driv...Mobio Platform
 
The Age Of New Reality Marketing V5.1 Final
The Age Of New Reality Marketing V5.1 FinalThe Age Of New Reality Marketing V5.1 Final
The Age Of New Reality Marketing V5.1 FinalTony Mooney
 
Extracting Maximum Value out of Marketing Automation
Extracting Maximum Value out of Marketing AutomationExtracting Maximum Value out of Marketing Automation
Extracting Maximum Value out of Marketing Automationedynamic
 
28187307-Customer-Relationship-Management-Project-Report.pdf
28187307-Customer-Relationship-Management-Project-Report.pdf28187307-Customer-Relationship-Management-Project-Report.pdf
28187307-Customer-Relationship-Management-Project-Report.pdfMuhammadSahil37
 
Macro Case Study -- Partner Marketing (PDF)
Macro Case Study -- Partner Marketing (PDF)Macro Case Study -- Partner Marketing (PDF)
Macro Case Study -- Partner Marketing (PDF)Macromator Inc.
 

Similar a Digital Diploma Module 7 & 8 Review (20)

Mk0015 services marketing and customer relationship management
Mk0015 services marketing and customer relationship managementMk0015 services marketing and customer relationship management
Mk0015 services marketing and customer relationship management
 
Mk0015 services marketing and customer relationship management
Mk0015 services marketing and customer relationship managementMk0015 services marketing and customer relationship management
Mk0015 services marketing and customer relationship management
 
Mk0015 services marketing and customer relationship management
Mk0015 services marketing and customer relationship managementMk0015 services marketing and customer relationship management
Mk0015 services marketing and customer relationship management
 
Mk0015 services marketing and customer relationship management
Mk0015 services marketing and customer relationship managementMk0015 services marketing and customer relationship management
Mk0015 services marketing and customer relationship management
 
Digital-Marketing-New-brochure.pdf
Digital-Marketing-New-brochure.pdfDigital-Marketing-New-brochure.pdf
Digital-Marketing-New-brochure.pdf
 
Digital-Marketing-New-brochure.pdf
Digital-Marketing-New-brochure.pdfDigital-Marketing-New-brochure.pdf
Digital-Marketing-New-brochure.pdf
 
Science to the art of marketing fps final (no notes)
Science to the art of marketing fps final (no notes)Science to the art of marketing fps final (no notes)
Science to the art of marketing fps final (no notes)
 
Marketing stack: Programa de Turismo Digital de IE Executive Education
Marketing stack: Programa de Turismo Digital de IE Executive EducationMarketing stack: Programa de Turismo Digital de IE Executive Education
Marketing stack: Programa de Turismo Digital de IE Executive Education
 
Digital Marketing.pdf
Digital Marketing.pdfDigital Marketing.pdf
Digital Marketing.pdf
 
Digital+Marketing+Masterclass.pdf
Digital+Marketing+Masterclass.pdfDigital+Marketing+Masterclass.pdf
Digital+Marketing+Masterclass.pdf
 
Digital+Marketing+Masterclass.pdf
Digital+Marketing+Masterclass.pdfDigital+Marketing+Masterclass.pdf
Digital+Marketing+Masterclass.pdf
 
Digital marketing Unit 1.pptx
Digital marketing Unit 1.pptxDigital marketing Unit 1.pptx
Digital marketing Unit 1.pptx
 
V47 Ch17 Marketing Comm Visual Edition Ysa Nagui
V47 Ch17 Marketing Comm Visual Edition Ysa NaguiV47 Ch17 Marketing Comm Visual Edition Ysa Nagui
V47 Ch17 Marketing Comm Visual Edition Ysa Nagui
 
Turning Your Ecommerce System into a Marketing Dynamo; Increasing Customer Va...
Turning Your Ecommerce System into a Marketing Dynamo; Increasing Customer Va...Turning Your Ecommerce System into a Marketing Dynamo; Increasing Customer Va...
Turning Your Ecommerce System into a Marketing Dynamo; Increasing Customer Va...
 
Digital Marketing Presentation_20230906_123932_0000.pdf
Digital Marketing Presentation_20230906_123932_0000.pdfDigital Marketing Presentation_20230906_123932_0000.pdf
Digital Marketing Presentation_20230906_123932_0000.pdf
 
Introduction to Mobio | Revolutionize Your Customer Experience with Data-Driv...
Introduction to Mobio | Revolutionize Your Customer Experience with Data-Driv...Introduction to Mobio | Revolutionize Your Customer Experience with Data-Driv...
Introduction to Mobio | Revolutionize Your Customer Experience with Data-Driv...
 
The Age Of New Reality Marketing V5.1 Final
The Age Of New Reality Marketing V5.1 FinalThe Age Of New Reality Marketing V5.1 Final
The Age Of New Reality Marketing V5.1 Final
 
Extracting Maximum Value out of Marketing Automation
Extracting Maximum Value out of Marketing AutomationExtracting Maximum Value out of Marketing Automation
Extracting Maximum Value out of Marketing Automation
 
28187307-Customer-Relationship-Management-Project-Report.pdf
28187307-Customer-Relationship-Management-Project-Report.pdf28187307-Customer-Relationship-Management-Project-Report.pdf
28187307-Customer-Relationship-Management-Project-Report.pdf
 
Macro Case Study -- Partner Marketing (PDF)
Macro Case Study -- Partner Marketing (PDF)Macro Case Study -- Partner Marketing (PDF)
Macro Case Study -- Partner Marketing (PDF)
 

Último

Making and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdfMaking and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdfChris Hunter
 
Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17Celine George
 
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin ClassesMixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin ClassesCeline George
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsTechSoup
 
Seal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptxSeal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptxnegromaestrong
 
Role Of Transgenic Animal In Target Validation-1.pptx
Role Of Transgenic Animal In Target Validation-1.pptxRole Of Transgenic Animal In Target Validation-1.pptx
Role Of Transgenic Animal In Target Validation-1.pptxNikitaBankoti2
 
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in DelhiRussian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhikauryashika82
 
Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104misteraugie
 
This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.christianmathematics
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfagholdier
 
Sociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning ExhibitSociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning Exhibitjbellavia9
 
Measures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SDMeasures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SDThiyagu K
 
Unit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxUnit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxVishalSingh1417
 
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...Nguyen Thanh Tu Collection
 
PROCESS RECORDING FORMAT.docx
PROCESS RECORDING FORMAT.docxPROCESS RECORDING FORMAT.docx
PROCESS RECORDING FORMAT.docxPoojaSen20
 
General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...Poonam Aher Patil
 
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...christianmathematics
 

Último (20)

Making and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdfMaking and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdf
 
Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17
 
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptxINDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
 
Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024
 
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin ClassesMixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The Basics
 
Seal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptxSeal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptx
 
Role Of Transgenic Animal In Target Validation-1.pptx
Role Of Transgenic Animal In Target Validation-1.pptxRole Of Transgenic Animal In Target Validation-1.pptx
Role Of Transgenic Animal In Target Validation-1.pptx
 
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in DelhiRussian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
 
Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104
 
This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdf
 
Sociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning ExhibitSociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning Exhibit
 
Measures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SDMeasures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SD
 
Unit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxUnit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptx
 
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
 
Asian American Pacific Islander Month DDSD 2024.pptx
Asian American Pacific Islander Month DDSD 2024.pptxAsian American Pacific Islander Month DDSD 2024.pptx
Asian American Pacific Islander Month DDSD 2024.pptx
 
PROCESS RECORDING FORMAT.docx
PROCESS RECORDING FORMAT.docxPROCESS RECORDING FORMAT.docx
PROCESS RECORDING FORMAT.docx
 
General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...
 
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
 

Digital Diploma Module 7 & 8 Review

  • 1. IDM Diploma in Digital Marketing Module 7 & 8 Review August 2009
  • 2. Introduction Module 7 : Customer relationship management (CRM) Module 8: Integrated marketing comms (IMC) Ideas for Cubeworks from Modules 7 & 8
  • 3.
  • 4. Manage less profitable situations better
  • 7. Focus marketing on the right customers
  • 8.
  • 9. Module 7: CRM-driven campaign benefits Long-term goal formation Planning power Empowerment of staff Performance appraisal
  • 10. Module 8: Why integrate marketing comms?
  • 11. Module 8: Why integrate marketing comms? Reach a range of customer communities Reinforce key message Optimise communications performance The “media-multiplier” effect The four C’s: coherence, consistency, continuity, complimentary
  • 12. Module 8: Media Neutral Planning (MNP)
  • 13. Module 8: How to deliver MNP Access to the right talent? Consumer insight at the core? Channel planning? Real media neutrality Campaign evaluation?
  • 14. Module 8: Key managements tasks to IMC
  • 15.
  • 16. Special offer e.g. Pharos discount code Press release Campaign PPC Landing page PPC campaign Affiliate campaign e.g. myvouchercodes Email 1 – special offer given early to loyal customers Weekly emails to build urgency 2 months Month one, marketing begins 3 months Special offer code launched