The document outlines a proposal for providing human resources management services to support Acer's sales and marketing programs in Indonesia. It would recruit, train, and manage in-store promoters to be placed at designated retail channels to gather sales data, stock information, and compete against other brands. The proposal details a phased approach starting with 16 promoters in Jakarta in the first phase, then expanding to other cities. It includes plans for recruitment, training, compensation, job descriptions, reporting structures, and program support elements.

2. PRESENTATION AGENDA
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3. ABOUT US

4. SENDCO COMMUNICATIONS
established in Jakarta since 1999, to answer the client’s needs
and expand the creativity of dedicated work
SENDCO COMMUNICATIONS
consists of professionals, creative well-trained experienced
people in the field of Marketing Communications and
Promotions Industry
WHO WE ARE

5. “..To become a valued partner by providing ultimate
supports and answers to the client’s Marketing
Communications needs..”
OUR MISSION

6. PEOPLE
as our most valuable assets
OPTIMUM
client service to answer every customer’s need
FOCUS
on how our strategies can support client’s business activities
DELIVER
the best quality marketing program
PARTNERSHIP
as we grow together, to achieve the prosperity
TEAMWORK and COMMITMENT
as the keys to our success
OUR VALUES

7. Integrated
Marketing
Service
• Brand Activation
• Product Launching
• Marketing Road Show
• CRM
• Resources Management
Event
Organizer
• Exhibitions, Seminars
• Gatherings, Corporate
Outings
• Music Entertainment,
Gala Dinners, Weddings
OUR SERVICES

8. Human Resources Management Specialists
KEY PERSONS
Marketing Specialists,
Brand, Promotions, Public Relations, CRM
Events Specialists

9. OUR CLIENTS
PEMDA DKI

10. Deliveries:
☺ Provided Human Resources as Road Safety Trainer
☺ Recruited, Trained, and Managed 10 people per city to
execute the program
HUMAN RESOURCE PROJECT
Road Show 5 Cities
Jakarta - Bandung – Surabaya - Medan – Makassar
Objective: Road Safety Socialization & Training

11. Deliveries:
 Recruited, Trained, Managed 30+ SPG/B
 Sales Target 10,000 packages – Sold 14,000 packages
HUMAN RESOURCE PROJECT
Location : Jakarta
Objective: Product Sales (Semi-Brand Activation)

12. Deliveries:
 Recruited, Trained, Managed 50+ SPG
 Program execution: Mall to Mall, Campus to Campus,
Offices to Offices
 Program Length 1 month
HUMAN RESOURCE PROJECT
Location : Bandung
Objective: Card Member Acquisition

14. Acer continued to grow
152.8% in 2009
(source: Gartner Inc.)
and aiming to exist in 16 cities in 2010.
OVERVIEW
Acer is Indonesia’s current
market leader for Personal
Computers & Laptops with
current market share of
37,8%and willing to further
penetrate the market in order
to increase the market share.
Acer aims to continue to lead the market for Personal Computers and
Laptops

15. In order to continue to lead, we believe
needs non material support to enhance
Sales and Marketing Program
at designated channels
needs information on real market
situation such as resellers stock, sales as well as
competitor info for to be able to design
more effective Sales & Marketing Program
OVERVIEW

16. PROJECT BRIEF
To formulate and manage In Store Promoters (ISP)
Program at designated channels
To start the program with the Pilot Project:
approximately 16 channels in Jakarta
The Program could expand up to
13 Cities across Indonesia

17. To gather information on:
1.Stock & Sales
2.Competition
THE OBJECTIVES
To provide non material
supports in the form of:

18. Our Proposal

19. To provide a full range of Human Resources Management Service
for ACER by providing A to Z services starting from Recruitment
Services up to managing the Human Resources
To provide Program Management Service via
Program Execution, Monitoring, Evaluation, and
Reporting as well as all other aspects to ensure the
program runs smoothly
OUR DELIVERIES

20. Recruitment
•Sourcing
•Hiring
•Training
Management
• Monitoring & Evaluation
• Personnel Management
• Payroll & All HR
Administrative
Management
HR MANAGEMENT SCOPE

21. Resellers
Relationship
Management
Sales &
Marketing
Assistance
Resellers
Data
Collection
Resellers
Assistance
Program
Rewards &
Warranty
Assistance
Reporting
PROGRAM MANAGEMENT
SCOPE

22. HR Management
1. Recruitment
2. Sourcing
3. Selecting
4. Hiring
5. Training
Pre-Deployment
Program Management
1. SOP development
2. Defining KPI
3. Job Description
4. Placement Planning
5. System Preparation
Deployment & Execution
HR Management
1. Payroll
2. Evaluation
3. Appraisal
4. Personnel Mgt
5. Turnover Mgt
Program Management
1. Monitoring
2. Evaluation
3. Supports
4. Reporting
WORK FLOW SCENARIO

23. Pre-Recruitment
(Preparation)
• Job Descriptions,
SOP, KPI, Targets
• Disciplinary Rules
& Regulations
• Compensation &
Benefits System
• Contracts
Sourcing
via HR
network
Selection/Interview
• Interview by HR and PM
(Jakarta)
• Interview by HR and
Trained SPV (other
cities)
Contracts
Signing
Training
Ready for
Deployment
PRE DEPLOYMENT

24. PRE DEPLOYMENT
TRAINING
Training to cover
1. ISP Program Training
2. Product Knowledge Training
3. Basic Selling & Service Training
4. Basic Personality & Motivation
Training

25. 1. ISP Placements
2. Program Monitoring & Data Collection:
 Daily visit by Supervisor(s)
 Attendance control via attendance card and to be sign by
Store Manager/Supervisor
 For other cities: additional call to SPV and random call to
store
 Supervisor to collect data from ISP (if manually)
DEPLOYMENT
PROGRAM EXECUTION

26. 1. Program Evaluation:
 Evaluate ISP program performance
 Evaluate ISP disciplinary performance
2. Program Support;
 Supervisor to provide brief coaching to ISP on site if needed
DEPLOYMENT
EVALUATION & SUPPORT

27. 1. Daily Report from ISP to SPV:
 Sales
 Stocks
 Competition info
2. SPV to consolidate reports, submit to PM
3. PM compile then report to ACER weekly
REPORTING

28. PROGRAM PLAN

29. HUMAN RESOURCE SCHEME
PM MANAGES PROGRAM & HR
Program Manager
HR
SUPERVISOR
ISP PERSON
( 15 )
SUPERVISOR
ISP PERSON
( 15 )
Personal monitoring &
evaluation

30. Basic Salary
Transportation allowance
Mobile Phone Allowance
Insurance JAMSOSTEK
Medical
Income Taxes
Bonuses
HUMAN RESOURCE SCHEME
COMPENSATION & BENEFITS COMPONENTS

31. 6 working days
1 day off – Monday
No working on Public Holiday
8 Hours Shift
09:30 until 18:30
1 hour lunch break
12 days Annual Leave
HUMAN RESOURCE SCHEME
WORKING DAYS

32. 1. To build closer relationship with managed resellers
2. To assist Sales & Marketing activities
3. To obtain the following information:
a) Daily Sales record
b) Stocks status
c) Competition info
d) Sales data by type (advance)
e) Hot Items (advance)
HUMAN RESOURCE SCHEME
JOB DESCRIPTION - ISP

33. 1. To assist Product Education to consumers
2. To assist POP distributions and installments
3. To collect Warranty Cards and hand in to SPV
4. To distribute rewards to resellers
5. To cooperate with Supervisor in Reporting
HUMAN RESOURCE SCHEME
JOB DESCRIPTION - ISP

34. To coordinate with ISP on daily basis
To manage POP stocks and coordinate with ISP and ACER
To conduct daily field audit
To provide on site coaching to ISP
To coordinate reports from ISP
To manage reporting to ACER
HUMAN RESOURCE SCHEME
JOB DESCRIPTION - SUPERVISOR
*) 1 Supervisor would be able to handle 15 ISP

35. Dedicated to the Project
Manages Program as a whole
To manage and monitor Supervisors
To coordinate with Supervisor(s) on daily basis
To manages HR team and other resources issues
To liaise with ACER on a routine basis
Responsible for the operation to run smoothly and up to the
required standard
HUMAN RESOURCE SCHEME
JOB DESCRIPTION – PROGRAM MANAGER

36. To handle new recruitment and/or replace ISP/SPV
To handle legal and administrative issues
To conduct disciplinary control
To conduct training
To handle compensation & benefits administration
To conduct performance appraisal of ISP and SPV
To coordinate with PM on HR related issues
HUMAN RESOURCE SCHEME
JOB DESCRIPTION – HUMAN RESOURCE

37. Phase 1
Jakarta to
start with 16
resellers
Phase 2
Bandung, Semarang,
Yogyakarta, Surabaya,
Medan, Makassar
Phase 3
Pekan Baru,
Palembang, Denpasar,
Banjarmasin,
Balikpapan, Samarinda
PROGRAM PHASE

38. Phase PM Supervisor ISP Coverage Period
I 1 1 16 Jakarta Q2
II 1 3 50 Jakarta Q3
1 15 Bandung
1 15 Semarang
1 15 Jogjakarta
2 30 Surabaya
1 15 Medan
1 15 Makassar
III 1
To be
discussed
To be
discussed
Other Cities Q4
PROGRAM PHASE

39. • Required Personnel:
1. PM: 1
2. Supervisor: 1
3. ISP: 16
• Placements:
Mall Ambassador, Harco Mangga Dua,
Dusit Mangga Dua, Gajah Mada Plaza,
Ratu Plaza, Poins Square, ITC
Fatmawati
PROGRAM PHASE I

40. Timelines

41. • Warehousing Program for POP Merchandising
– Optional support program
– Storage Area approx. 20 sqm
– POP Handling – administrative
– POP Delivery and Installation to outlets covered by ISP in Jakarta
– Manages delivery to other Cities with separate costing
PROGRAM SUPPORT

42. Train the Trainer Program
– Solutions for other cities’ training challenges
– To train Supervisors to become trainers
– Mechanism:
• Invite all supervisors to Jakarta
• Training for approximately 3 days
• Ready to train ISP
PROGRAM PLAN

43. • Opt 1: Manual Data Submission:
– Using paper form as reporting tools
– Manual Data Entry by Supervisor
• Opt 2: SMS Data Submission:
– ISP sends data via SMS to Program Center
– Program Center generates report
– Act as an Automated Alert System
PROGRAM PLAN

44. INVESTMENT

45. PHASE I