Social Media Strategy for International NGOs & Universities
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astPivot’s CEO & Co-Founder, Matthew Ledford opened with a high level overview of those social media platforms currently being used by the majority of the world’s population. FastPivot’s Director of Social Media Communications, Jonathan Poston was next in line; he presented three university case studies (LNU-MSU College of International Business, Universidad de Espirtu Santo International Careers Program, Eastern Illinois University), which demonstrated unique strategies by which universities employ to implement effective social media marketing campaigns. Weidong “Jim” Zhang, Admissions Counselor at Maharishi University of Management, discussed “how to use Chinese social media to recruit Chinese students.”
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Social Media Strategy for International NGOs & Universities
- 1. Matthew Ledford FastPivot.com Social Media Strategy for International NGO’s & Universities Jonathan Poston FastPivot.com Worldwide Trends, Brand Promotion, & Recruiting Hashtag: #social-4-orgs Grant Henry FastPivot.com Jim Zhang Maharishi University of Management
- 21. Case I. : LNU-MSU CIB
- 23. Case I. : LNU-MSU CIB
- 24. Case I. : LNU-MSU CIB
- 25. Case I. : LNU-MSU CIB
- 26. Case I. : LNU-MSU CIB
- 29. Case II. : UEES-ICP , Facebook Page: http:// www.facebook.com/#!/profile.php?id =1187341121
- 31. Case III: EIU- Study Abroad
- 48. Social Media for International NGOs & Universities Part III Weidong (Jim) Zhang
- 50. What Chinese are doing online? Source: moonlighthk.com
- 52. Popular Social Media Platforms Source: 360° Digital Influence
- 55. QQ Group
- 56. QQ,MSN, BBS
- 58. A good example
- 59. Chinese Facebook Kaixin001.com The Kaixin001 has listed around 20 colleges users.
- 61. More than 160 colleges and universities on Weibo , Are you the one of them?
- 63. University of the Arts London
- 67. Fudan University
- 68. The coolest residence advisor who can write a notice in English. Wuhan University of Technology
- 75. Thank you! Want to know more? @me wzhang@mum.edu [email_address] Need help with your recruiting? I am interested in recruiting consulting and job opportunities.
- 76. www.fastpivot.com For any questions for FastPivot.com, contact Grant Henry at [email_address] You can also contact Jim Zhang at [email_address] Social Media Strategy for International NGO’s & Universities For an archive of today’s webinar, keep an eye on our blog: http:// ecommerceblog.fastpivot.com Take advantage of our complimentary 1-on-1 strategy session: http:// bit.ly/socialorganizations
Notas del editor
- China's netizen population has reached 450 million by the end of November, up 20.3 percent year on year.
- Chinese facebook Renren.com listed on the 30th most visited sites.
- Chinese facebook Kanxin001.com listed 20 institutional users. Here I have joined many colleges and universitys group. British Council, Birmingham City University IDP Education, the world's largest student placement firm, IDP Education also manages and part-owns the IELTS test.
- Read more: http://www.shanghaidaily.com/search/result.asp#ixzz1B4guRYqq The Wall Street Journal http://pacificepoch.com/china-investment-research/sector/digital-media/articles/sina-microblog-users-to-hit-150m-this-year/ Sina's (Nasdaq: SINA ) Twitter-like microblogging service will record 150 million users in 2011, with 10 million new users joining every month, More than 5,000 enterprises and 2,700 media organizations have joined the service. Microblogs, known as “weibo” in Mandarin, are fast becoming one of the primary means by which Chinese web users access news and information with services like Sina.com’s Sina Weibo playing an increasingly important role in pushing news coverage of major public affairs. ”
- Chinese Twitter sina weibo has more than 160 colleges and universities users.
- Read more: http://www.shanghaidaily.com/search/result.asp#ixzz1B4guRYqq The Wall Street Journal http://pacificepoch.com/china-investment-research/sector/digital-media/articles/sina-microblog-users-to-hit-150m-this-year/ Sina's (Nasdaq: SINA ) Twitter-like microblogging service will record 150 million users in 2011, with 10 million new users joining every month, More than 5,000 enterprises and 2,700 media organizations have joined the service. Microblogs, known as “weibo” in Mandarin, are fast becoming one of the primary means by which Chinese web users access news and information with services like Sina.com’s Sina Weibo playing an increasingly important role in pushing news coverage of major public affairs. ”
- A professor who
- The coolest residence advisor who can write a notice in English. Wuhan Tech University