1. INNOVATION & INCUBATION PROCESS
Telecom Concept Workshop
April 2010

2.  CREATE a VAS SERVICE INCUBATION CENTER
 Create a strong VAS PARTNERS Ecosystem,
within companies offering the best products
and services in their vertical markets
 ISP will launch at least 5 Product / Service
each month, within this Ecosystem, completing
the necessary infrastructure.
 Increase ISP ARPU, sharing the revenue with
the VAS PARTNER companies
 Create Innovation process lifecycle

3.  PARTNER DOES:
 Product & Service Development
 Integration with ISP Infrastructure
 Product Lifecycle Management & 2nd Level
Support
 ISP DOES:
 ISP VAS Integration & Launch Service
 MARCOM, PR & SALES Activities
 INVOICING & COLLECTION within ISP BILL
 Customer Service Support – 1st Level

4.  MARKET LEADER Companies with their Products
& Services, which will boost by being an INTERNET
Offer.
EMERGING Companies with brilliant products &
services, ramping up, which will boost by being a
ISP Offer.
SEED Companies gathering together, bright ideas
and people to create startup companies,
mentoring and financing them. ISP partnering with
SEED companies
 Goverment Agency, NPO, TeknoPark, University,
Consultant, Venture & Angel Capital Firms
Partnership

5.  ISP Data Center
 Hardware & Software Development Platforms
 Service Delivery Platform
 Sales Integration
 Provisioning Integration (Single Sign ON)
 Billing Integration
 Service Activation Integration (ESB)
 Integration Project Team

6. 0.Steering Commitee Meeting
 Defining the Product & Service Portfolio
1.Gathering Product & Service Offers
 Ecosystem Companies
2.Evaluation
 Innovation Model used in the Evaluation
model
3.Contract Period
4.Launch
 Launch process for selected Product &
Services
5.LOOP BACK to Step 1

7.  Gaming Development Portal
 Content Development Portal
 Technical Support Services
 CORPORATE Services
 Yellow Page – SME PAckage
 File Sharing & Backup
 PORTAL Based Systems
 BAKKAL Inventory Book

8.  Long Term Partnerships with SEED Companies &
Incubation Partners
 Education & Health & Finance & E-Government
 Digital Signature & Mobile Signature
 Education & Productivity Of Women
 Convergence
 Wifi & 3G & VOIP & ADSL & VAS
 VOICE Services (VOIP, MVNO, WIRO, etc.)
 Innovation Platform will be an open platform
 Intra Company, Universities, even Public

9.  Strategy - Business Model
 Contract Model
 Financial Model - Revenue Share
 Operational Model – SDP(Service Delivery
Platform)
 Customer Service Model
 Partnerships - Ecosystem Model
 Marketing & PR – Launch Model

10.  ISP & Partner Provisioning & Activation
Integration
 ISP & Partner Provisioning & Activation Reporting
 Partnership, Financial Restrictions (If any)
 Company with XXX,000 TL capital/revenue
 Partnership yearly Revenue Thresholds
 Revenue Share models, percentages,
assumptions
RS over Collection
 Testing Period, Contract-End, Right Of First Offer

11.  Revenue Share model defined
 Contract period defined. Exit clauses defined
 ISP’ s roles, Partners roles defined
 SLA’ s defined
 Product Development
 Product Lifecycle Management
 Customer Support (2nd level)

12.  ISP & Partner Provisioning & Activation
Integration
 ISP & Partner Provisioning & Activation Reporting
 Partnership, Financial Restrictions (If any)
 Company with XXX,000 TL capital/revenue
 Partnership yearly Revenue Thresholds
 Revenue Share models, percentages,
assumptions
RS over Collection
 Testing Period, Contract-End, Right Of First Offer