1. Prepared by Adam F. Gulgonul 22.12.2013
LINK BUILDING STRATEGY
CONTENTS
Where is Your Site Now?
Onsite SEO Audit
Keyword Research
Key Features of Our Link Building
Link Building Process
Internal opportunities
Resource Links
Competitor Links
Web Mentions
Broken Links Tactic
Extracurricular Activities to Get links
Outreach Email Formats
Monthly Report Template
Prices
Who are we?

2. Prepared by Adam F. Gulgonul 22.12.2013
WHERE IS YOUR SITE NOW?
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We will firstly compare your site with top ranking sites in the same sector. We will check the
total backlinks and number of edu and gov backlinks separately, as edu and gov links have
huge authority in Google’s eyes as they are the most trusted sites usually.
Here is an example:
Website
Competitor1.com
Competitor2.com
Yoursite.com
Linking Websites
32,159
19,955
426
Linking EDU Websites
143
131
2
Linking GOV
websites
223
810
0
Source: MajesticSEO.com backlink checker
ONSITE SEO AUDIT
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If needed, we will firstly check if there is anything wrong on your site which might create problems for
your site to be indexed or ranking better at search engines.
SEO audit for your website will be a unique analysis of your site checking technical and editorial SEO
elements. And we will report on a plain language what amendments you might need to do in terms of
being SEO compliant.
KEYWORD RESEARCH
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Finding those keywords that your potential customers are searching is vital in SEO. Therefore, if
needed, we can offer you our services to create a database of highest search volume keywords which
are relevant to your business.
Keywords and phrases will be listed from highest search volume to the lowest and will also include
opportunity analysis which will tell you whether you should choose those keywords with high search
volume or go for the ones which have low but consistent search volume.
KEY FEATURES OF OUR LINK BUILDING
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We will be very careful in doing link building for your site;
a) Careful Natural link building for WSJ Brand
We are going to implement 100% Natural Link Building. We will not try to get any any kind of
links which might carry even a little risk. More manual work and relationship with
webmasters will be put into effort to get authority links. Below, we explain which types/ways
of link building we will do.
b) No easy or spam links
We will not get links as comments, forum posts (except some industry leader, authority
forums), or even article submissions or any grey hat or spammy looking methods. These are
used to be effective methods in the past before penguin and panda updates of Google
algorithm. However, now they carry a certain risk element.
c) No ready made packages or automated tools

3. Prepared by Adam F. Gulgonul 22.12.2013
We are not going to apply any automated tools or package deals to acquire cheap and easy
links.
d) More engagement & relationship with webmasters
Getting authority links is not easy. So, we will establish relationships with those influential
web writers and webmasters.
e) Carefully aligned with target keywords
Our link building efforts will be optimised with high search target keyword, mainly via anchor
text in the backlinks. Nevertheless, we plan to be careful with this by not placing huge
emphasis on a few keywords, as having most of the links with same anchor text would be
risky in terms of SEO (Google might think we are doing unnatural link building).
f)
Effective communication & cooperation with you
We will communicate any concern in getting certain types of links such as links from
competitors, etc. Besides, we also would like to communicate when there is a need for help
from you. For example, we might need an article approved by you.
LINK BUILDING PROCESS
STEP 1: SEARCH LINK OPPORTUNITIES
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- Competitor Backlinks Research (Moz, Majestic tools)
STEP 2: OUTREACH MESSAGES & ANCHOR
TEXTS APPROVAL
- Useful resources & links pages on relevant sites
Client reviews and approves
- Web mentions of your competitor and your brand
- the content of email messages to be sent
to link opportunities
- Leading, authority & relevant directories
- Various strategies like infographics, broken link tactic,
offering tools, competition, press releases, etc.
STEP 3: Outreach (Contacting Link
Opportunities)
- Target keywords to be used in anchor
texts
STEP 4: REPORTING & PERFORMANCE
ANALYSIS
- Email/Forms/Calls link opportunities with
rotating anchor texts
Reporting on
- Suggest client other tactics they could
implement themselves
- Successfully added links
- The list of link opportunities outreached
And client assess whether it is feasible to
continue

4. Prepared by Adam F. Gulgonul 22.12.2013
INTERNAL OPPORTUNITIES
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We will analyse if your sites have any internal linking opportunity. We will check the onsite
linking structure as much as possible to ensure right target keywords are utilized in those
onsite links.
RESOURCE LINKS
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We will check the useful resources/links section of the websites which are relevant to your
site.For example, for a newspaper or news site on economy and finance, we would email the
following kinds of websites:
- University/education websites
- Government websites
- NGO, Economic & Research institution websites
- News websites links
- Finance, economy & relevant websites
- University professors’ blogs
- Individual bloggers
COMPETITOR LINKS
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We will check the competitor websites’ backlinks (who is linking to your competitors) and
contact them to tell them that your site could be useful along with competitor site.
This stage will actually keep us quite busy, as your competitors have backlinks probably
from thousands of websites. So, we will outreach all of them.
WEB MENTIONS AS LINK OPPORTINITIES
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We will also monitor:
 Your site’s relevant keywords
 competitor keywords
 keywords around your topic
and we do the following to get links:
1. If any keyword is mentioned without a reference link, we ask the author to create a
link to give reference
2. If a competitor is mentioned in the context of a story that your site also covers, we
write to the author to make them aware that your site has also covered the story,
and they may want to reference to your site too.
3. When your site has covered a top trending story or article that we want to get links
to, we will check where the keyword is getting mentioned, and we write to those
authors to make them aware of your story, and ask them to reference it in their
article.

5. Prepared by Adam F. Gulgonul 22.12.2013
BROKEN LINKS TACTIC
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Besides, we will also apply broken link tactic; we will check if there is any broken external
link in a relevant website. If yes, we will email them to tell them that one of the links on their
site is broken as a good web Samaritan and ask if they would link to your site while fixing
their page.
Many websites in your subject area have resource or useful links section in which some links
are broken. So, they will be our targets..
EXTRACURRICULAR ACTIVITIES TO GET LINKS
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We also want to bring types of activities which might gather interest in the web and social
world to your attention, such as:
Competitions
University student article competitions can be a great way to get links from education
websites.
Free or 50% off subscriptions/prices for students
Offering free or subsidized subscription/fee for your services/products for university students
will surely attract lot of links, as they will then publish it on their website.
EMAIL FORMATS
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Resource & Competitor Links
Hi there,
I have seen that you are linking to some interesting websites on your page at …… about
<SUBJECT>.
I was wondering if you could add www.YOURSITE.com to that page, as it will be very useful
for your readers.
Many thanks in advance,
Web Mentions & Topics
Hi there,
I have seen that you were mentioning about <TOPIC> on your website at …….
I thought it could be useful if you could refer to www.YOURSITE.com which adds an
interesting point of view about <TOPIC>.
Many thanks in advance,

6. Prepared by Adam F. Gulgonul 22.12.2013
Broken Links Tactic
I have seen that brokenlink.com that you are linking at your useful resources page is not
working. I thought you might want to fix this as this is not a good user experience.
Meanwhile, may I also suggest that you add www.YOURSITE.com which is giving great info
about that topic while fixing the page?
MONTHLY REPORT TEMPLATE
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We will report on a monthly basis with the following data:
Sites outreached
number of
responses
number of links created directly
resulting form our outreach efforts
Dec-13
Jan-14
Feb-14
This will also include a more detailed report for each potential link outreached:
Site
outreached
Contact Date
link outreach status (no response,
positive response, negative response, link
pending)
Type (Edu, gov,
resources,
competitor, content,
etc.)
PRICES
Our prices usually depend on each project, but generally speaking we like to charge much
less than those UK or USA SEO agencies. In a typical link building project, our charge
depends on how many outreaches you want (how many website, which could potentially link
to your site, you want us to outreach).

7. Prepared by Adam F. Gulgonul 22.12.2013
Definition of Outreach
A relevant and authority website contacted by us with a request to add our client’s site into
their page as a useful link or as a reference. Usually outreaches are email messages or
contact forms filled to reach websites which are in our client’s industry and fulfill our criteria
to be valuable backlinks.
Outreach Packages (Monthly)
Number of Outreaches
Fee
1000
We will research & email/contact/call 1000 relevant
websites asking for a link to your site
£500
2000
We will research & email/contact/call 2000 relevant
websites asking for a link to your site
£1,000
4000
We will research & email/contact/call 4000 relevant
websites asking for a link to your site
£2,000
WHO ARE WE?
We are a hard working digital team based in Riga, Latvia where the weather is so bad and
cold that we have to spend most of the day with our lovely computers! All our team members
are very passionate about internet and very fluent English writers and speakers.
Adam Fatih Gulgonul, Director & SEO/Online Guru
Adam is actually called Fatih by birth, but this name was so funny in the
UK that he tried different names to avoid sarcastic smiley faces! So,
please call him Adam now!
He started his online career at Google’s Europe Headquarters, then
working for several big names like House of Fraser, Vodafone, HSBC
and Microsoft.
Rita Pavide, Outreach Executive
Rita is called Rita by birth and she didn’t have any problem with her
name while she was living in the UK working on many outreach and
marketing campaigns.
She decided to live back in her homeland Latvia and is very happy to
work on exciting projects.

8. Prepared by Adam F. Gulgonul 22.12.2013
Santa (Saulstarīte) Vasariņa, Outreach Executive
Santa was used to work as a commerical lawyer before but realized that
spending time on the internet is much more fun.
She has managed successful outreach campaigns reaching thousands
of webmasters!
She speaks native Latvian, Russian as well.
Kristine Sofia Berzina, Outreach Executive
Kristine is a fresh marketing graduate with huge enthusiasm to come
with great seo link building and marketing ideas.
She has helped with content marketing and outreach campaigns very
successfully so far!
Enes Gülgönül, Tech Guy
Enes is our tech guy working in lovely sunny Izmir. He handles web
development issues that we can’t handle ourselves. He also creates
sites for us, to be used for some outreach campaigns.
He is a fanatic Galatasaray fun as it can be seen from his photo.