2. Introduction and Ideology

3. Target Audience
The Target audience for billboard is shown to be mainly
the people ranging from early twenties to mid-fifties.
This Shows that the magazine appeals to majority of the
people. In addition billboard magazine is rare in a sense
that it covers all types of music and so s very attractive
to music lovers and open to all types of people. It’s
observed that most of the readers are collage
graduates and so this implies that the viewership are
articulate and educated people.

4. Publishing Institutions
Billboard Magazine is being published
by Prometheus Global Media which was
earlier known as Global Media. It’s a
Diversified company with leading assets
in the media and entertainment
arenas, include Music, Entertainment
and Advertising.

5. Masthead
This is a trade mark logo of this
magazine. The different color of the
logo signifies that it’s a fun
magazine that follows all the events
related to latest music. The colors
of the logo are also designed to
appeal to a certain audience.
Color Scheme
The color scheme of the cover
page is altogether very simple, the
base with black, grey and white
shades and the image again is
very simple yet elegant with sober
tones of colors. The base being is
a bit harder shades gives the
lighter tone image a great outlook
and a special feeling of
enhancement.
The fact that the artists name is
significantly in a big size and is written in
bold letters in bold letters in order to catch
audiences attention. This is also the main
cover line of the magazine
Direct Mode of Address
The music artist is directly looking into
the camera lenses. This direct mode of
address gives the impression that the
celebrity is looking directly at you. This
action will in a way convey a message
of importance to the audience and will
convince then even further to buy the
magazine.
The barcode is placed in the bottom seeing
that it doesn’t add any new info to the
content of the cover. It’s given such place
so that it generates less attention as the
magazine is quite expensive and the reader
Left Side Third
People also read from left to right so
all the important information is put in
the left side third, this is because the
area will most likely be the visible part
on the magazine stand and so due to
this all the important information is
included in this area.

6. The background of this
section is grey which is a
different color then the rest
of the page. This makes the
section to stand out and to
increase the readers interest
despite of the differences the
font of the page remains the
same.
This section offers the readers
a music chart consisting on all
the latest ratings etc, this
section is a unique for the
Billboard Magazine.
The use of lesser colors for
the color scheme of the page
gives it a simple yet a quite
professional look. This
suggests that this magazine
may be intended for all aged
music lovers.
This section of the content page
advertises different things and
also advertises different sorts of
media used by the brand
“Billboard”
The page numbers help the
readers navigate through
the pages specified for
articles.
This page has no central image
making all the images as
important as the next. Although
this is a diplomatic approach
this might make the reader think
that there is to much to be read.
The logo shows the
consistency of the
features throughout the
magazine.
The four images here are used
as make-up for the lack of a
central image. This anyways
works in the favor of the
magazine as it shows the
variety in content.
The blank space makes
the clack writing to
standout. It’s drawing
attention to the image
and simultaneously to
all this gives a very
professional look.

7. This is the only part that is
in color and so it collects
importance and draws the
readers' attention. The color
of the text reflects the
message of the text and
connects it to the theme of
the article “Summer Time”
This tittle is designed by
a bit playing with words
and letting the audience
knows that article is all
about T.I, this works like a
pull quote, without
actually having to quote
the article.
The circles around the
tittle draws more than
usual attention towards it
and works as a
anchorage text as the
models outing his arms
up.
The way of the article presentation is
very effective because of the lack of
color and big text makes the article
look very neat and organized. This
makes it easy and appealing for the
audiences to read.
A very plain color white and a
minority of varied other colors
that can be related to summers
which seem to be the main
theme of this DPS.
The white background
also works on giving
the central image a
standout impression.
A whole page is
dedicated to one big
picture of the artist T.I
this suggests the
importance of him
greater than anything
else in the DPS article
on him.
T.I wearing casual clothing
gives as impression of being
casual and relaxed. The picture
is very simple in the sense not
over. This will help in the
means of connecting with the
audience be relating to an
average person then a
celebrity.