How can organizations balance the demands for a growing number of apps for multiple and ever-evolving devices/operating systems that securely connect to a plethora of backend systems, many of which were conceived in pre-mobile days? In this presentation, VDC Research Analyst, David Krebs and Stephen Drake, VP Business Development, FeedHenry dissect the challenges enterprises face in developing and managing their mobile apps. Find out how agile, open, and scalable approaches can relieve the pressure on IT while giving businesses the freedom to create compelling apps. View the presentation with audio/video at the link below: http://www.feedhenry.com/mobile_app_enablement/

1. Accelerate Mobile App Enablement for the Enterprise
through Open and Agile Technologies
Stephen Drake, VP Business Development
sdrake@feedhenry.com
+1 508.333.3300
Twitter: sdrakemobile
www.feedhenry.com
10/24/2013
© Copyright FeedHenry Ltd. 2013
1

2. The Tipping Point:
Why & When Do We
Need a Mobile
Application Platform?
© Copyright FeedHenry Ltd. 2013
2

3. The Tipping Point:
Moving Beyond Opportunistic Mobility
Source:
Yankee
Group,
2013
© Copyright FeedHenry Ltd. 2013
3

4. The Tipping Point:
BYOD and Mobile Enterprise Mgmt
• MEM
and
Enterprise
MAP
are
strategically
?ed
together
2013:
BYOD
is
the
Majority
• Typically
two
scenarios
with
app
enablement
and
BYOD/MEM
33.7%
§ Controlling
the
BYOD
Beast
Ø
An
enterprise
deploying
Mobile
Enterprise
Management
is
seJng
itself
up
for
more
advanced
mobile
app
enablement
§ Focused
on
a
significant
field
service
or
salesforce
mobile
app
rollout
and
then
consider
MEM
66.3%
BYOD
Corporate-­‐liable
Source:
IDC,
2013
© Copyright FeedHenry Ltd. 2013
4

5. The Tipping Point:
Mobile Application Complexity
• Mobile
Applica?on
PlaPorms
are
cri?cal
when
there
is
a
need
to:
§ Support
three
or
more
mobile
applica?ons
§ Support
three
or
more
mobile
opera?ng
systems
(OS)
§ Integrate
with
at
least
three
back-­‐end
data
sources
© Copyright FeedHenry Ltd. 2013
5

6. The Tipping Point:
Competing Forces: Business Unit v IT
• The
Changing
Face
of
IT
in
the
Mobile
Enterprise
• Allow
control
at
the
BU
level
§ Marke?ng
may
want
to
go
Na?ve
for
B2C
deployment
§ Other
BU
requires
Hybrid
App
to
address
mul?ple
internal
devices
• IT
can
manage
security
and
integra?on
at
the
back-­‐end
• A
flexible
Mobile
Applica?on
PlaPorm
enables
this
and
simplifies
the
BYOA
trend
© Copyright FeedHenry Ltd. 2013
6

7. Open, Agile and
Scalable Mobile
Application Platforms:
New World Order
© Copyright FeedHenry Ltd. 2013
7

8. Apps & Smart Devices Radically
Changing Enterprise Software
… how it is developed and deployed
… the speed at which this happens, and
… the cost point
Now
Then
Large feature rich
12-18 month
6 monthly
Major IT installation
$millions
© Copyright FeedHenry Ltd. 2013
Single purpose app
8-10 weeks
Continuous deployment
Download
$50-$100k
8

9. Marketplace
Enterprise Focus
-end-to-end
Legacy
MEAP
•
•
•
•
Database centric
Proprietary
On-Premise
High Price
• Enterprise-Grade
• Cloud
• Open, Flexible & Agile
mBaaS
• Lightweight
• Developer focus
• Consumer focus
Consumer Focus
- partial/point solution
Proprietary
On-premise
© Copyright FeedHenry Ltd. 2013
Open & Agile
Cloud
7

10. Secure Backend
Integration in the
Cloud
© Copyright FeedHenry Ltd. 2013
10

11. Secure Backend Integration
in the Cloud
• End-­‐to-­‐end
security
as
core
component
of
the
plaPorm
§ Secure
access
layer
for
all
mobile
connec?vity
to
the
backend
§ Access
control,
audi?ng
and
logging,
authen?ca?on
and
firewall
func?onality
in
the
cloud
§ Encryp?on
throughout
plaPorm
and
to
back
end
including
device
© Copyright FeedHenry Ltd. 2013
11

12. Additional Resources
Download eBook: http://henr.ie/1eom8Ki
Enterprise Mobile Apps – Old School, New Rules
Webinar OnDemand: http://henr.ie/Irdi3y
Mobile Apps for the Workforce with Yankee Group
And Kier Group case study.
Interested in a 14 day trial of the FeedHenry
Mobile Application Platform. Contact-us to find out
If you are eligible http://henr.ie/IgQR15
Contact-Us:
Http://www.feedhenry.com
US:
ROW:
© Copyright FeedHenry Ltd. 2013
+1 781.472.9120
353 51 275 2
106
9
12