2. Concept
Our conept is that feeling of not giving in. The song we have
chosen is by Rudimental and is called ‘Not Giving In’. Our idea
revolves the important lyrics “ not giving in.” We felt that these
lyrics could emprises frustration of either the character. We
next thought about the stressful situations that the characters
could be in and we would be able to relate to the lyrics “not
giving in.” In this music video we wanted to represent society
and a big community. For are music video we will be using
Andrew Goodwin’s theory in which the artist does not take on a
role of character but simply performs to the viewer. With this
theory we would also be showing the emotions with in the
lyrics and empathising them to the viewer watching. In
comparison, to the literal meaning behind them. We have
decided to use four different locations for our music video
which will show different areas of struggles of not giving in.
3. Locations
The reason why we have chosen 4 different locations is so the viewer watching does not get
bored. It will give a variety to our music video and create an interesting twist.
.Gym:
The gym would be representing the release of frustration and violence. Violence can be seen as a
way of storing up anger when someone does not want to back down and give in when it comes to
a situation. We chose the gym to show the appropriate and controlling way of releasing frustration
as well as anger.
. Interrogation Room:
We decided to use the interrogation room as our next location to portray how people will not give
in to answering to the polices demands. In this location we want to focus on the waiting aspect
and the frustrated impact it can have on someone. We would make it obvious to the viewer that it
is a interrogation by using a lamp in this scene.
. Business Office:
In this location the character would be pacing up and down the place and throwing objects off the
table as well as hitting tables. This would show his frustration. The other way we are showing this
is with the costume. We are having the character wearing a stressed suit. What we mean by this
is; shirt crumpled and hanging out, loose tie, messy hair and crumpled suit.
.Open Field:
We have decided to choose the field as our last location because it juxtapositions the music and
portrays the freedom and happiness of the character.
