12. History of social media Internet World Wide Web Web 2.0 Social Media
13. “ Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques”
14. “ Media that is created to be shared freely, globally”
21. “ We're entering an era of radical change for marketers. Faith in advertising and the institutions that pay for it is waning, while faith in individuals is on the rise. Peers trust peers ” - Chris Anderson, The Long Tail
22. 87% trust a friend’s recommendation over critics review - Marketing Sherpa
23. 3 times more likely to trust peer opinions over advertisement for purchasing decision - Jupiter Research
24. 1 word of mouth recommendation has impact of 100 TV ads! - bzzagent.com
26. Social Media vs Traditional Marketing Social Media Traditional Media/Marketing Message Message Unbiased Feedback Insights Engagement Conversations Message
35. Important to have a robust social media strategy for your business. Plan well Total campaign time 1. 2. Research, listen, observe Tactics, tools
36. 7 ways your business could be using Social Media
37. Public Relations Social media platforms present a completely new opportunity to instantly deliver messages to millions of people. The impact on public relations is simply ground shaking.
38. Customer Support Where traditionally customer support has been viewed as a cost center, smart brands are starting to use social networks to help offload their support costs on to a community of super users.
39. Market Research Having access to tens of millions of consumers who are openly talking about their rational and emotional needs is a newly discovered goldmine for market research.
40. New Product Development Some companies have started to leverage a public pool of collective brainpower to help their business identify innovative new market opportunities, and even assist with development of new product concepts.
41. Hiring & Recruitment Social media is a good and very cost effective source to recruit the right talent for your business. Find referrals, references and recommendations.
42. Promotions Some of the most successful promotions have employed the power of the network itself to create a fan base that didn't exist prior to the promotion.
43. Sales This newly born ability to sell is starting to catch on and more and more retailers are beginning to reap the benefits of enhancing their curb appeal inside the social shopping mall.
45. Facebook is a social network that helps people communicate more efficiently with their friends, family and co-workers. Anyone can sign up for Facebook and interact with the people they know in a trusted environment.
51. 1,500,000 local businesses are active on Facebook Creating more than 5,300,000,000 fans!
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53. Pages are similar to personal profiles and brands accumulate fans instead of friends.
54. Within pages you have the option of posting and collecting content, importing Twitter and blog feeds, collecting user reviews, and hosting discussions. What can businesses do on Facebook?
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58. Facebook Connect is an open identifier which allows users to take their Facebook profile with them when they shop, comment, or browse on other web sites. What can businesses do on Facebook?
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60. Twitter is a microblogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters and delivered to the author's subscribers who are known as followers. It is the simplest form of blog. But in simplicity there is often great power.
78. A blog (a contraction of the term "web log") is a type of website with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order Blogging
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80. 70% of bloggers are organically talking about brands on their blog.
90. LinkedIn is a social networking website geared towards companies and industry professionals looking to make new business contacts or keep in touch with previous co-workers, affiliates, and clients.
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92. India is currently the fastest-growing country to use LinkedIn, with around 3m total users.
93. Of all social networking websites, LinkedIn has the most financially affluent audience.
94. 75% of users on LinkedIn have a college degree. High index of graduates and post graduates.