Finger Monkey Apps What we do We specialize in desktop,mobile phone and web application development. How we do it Finger Monkey Apps builds and publishes it’s own applications. How we are different Because we build and publish our own applications, our creative juices are free to develop never-seen-before or done-before apps, unique and with a finger on the pulse of the market. Ford said that “If I had asked people what they wanted, they would have said faster horses.” Likewise we feel we can build what Finger Monkeys world wide would want!

1. Finger Monkey Apps is an electronic game development company.
The company develops games for the following platforms:
PC
XBOX
PlayStation
Mobile Phones
Web browsers

2. Strategic Planning
Our Organizations Mission and Objectives in the international Market
Scope of Business Affairs:
Finger Monkey Apps is targeting the international market because there it is lucrative to
manufacture games for this market since most of the gaming platforms are manufactured
in USA, Japan and Europe.
Higher Incomes and a large audience that enjoys playing Video Games as a Pastime

3. Mission Statement:
Defining Our Products:
Finger Monkey Apps is a game manufacturing company we develop games for popular
mobile phones as well as video game consoles.

4. Market Segmentation
Our Customers/Target:
Finger Monkey Apps manufactures games for a younger target audience under the
age Of 15.
We hope to develop family oriented and education fun entertaining games without
any violence or political undertones.

5. Our Consumer value:
Low priced games from us, that are non-violent PG 13 and are
educational and teach children core social values.
Our Business Type:
We are basically a software development house and create
software products (Games) in liaison with publishing companies
such as Electronic Arts. The actual physical production
of the game on DVD or Blu-Ray is the publishers responsibility.

6. “Finger Monkey Apps wants to bring low budget, simple, fun and
educational games to school going children”

7. How will we position ourselves in the International Market?
First …
Two Concept Brand characters for the Childrens line of Games so that it is easily
Recognizable and one for the Teenager Mobile phone Brand of Games
Secondly ...
Finger Monkey Apps will run web commercials using these Brand characters and
promoting these Games So that our consumers are aware of their availability and the
genre they are built for.

8. We will also allow our target consumers to download Demos of Games from
Our Website. (www.fingermonkeywire.com)

9. Our mobile phone products will be on display at online stores such as:
ISTORE Google App Marketplace
Windows Marketplace

10. For Consoles ...
EA will be placing our DVDs and Bluray's
in shopping places such as .... ->

11. Realistically Speaking when EA publishes not in our control
EA will brand market and distribute our Console Games for Xbox &PS3
However they wish to.

12. Finger Monkey App’s Business Portfolio
Our products are designed for Mobile Phones. Because there are a variety of phone platforms
we will have separate SBU's for each mobile Platform
Google Android Phone Development Division

13. Our games will be specially programmed for the Google Android Operating
System
Windows 7 Phone Development Division
Our games after being designed for the Android will be
'Ported' i.e re-programmed for the Windows 7 Phone

14. Iphone Development Division
Last but not the least once our title has proven popular on the Android
and Windows 7 Phone the game will be 'Ported' onto the Apple iPhone

15. The final SBU will be:
Playstation 3 and Xbox development Division:

16. Our Portfolio management method will utilize the BCG matrix:

17. Using the above BCG matrix we will be able to identify which product for the specific
gaming platform will fall under the following categories:
-Stars
-Cash Cows
-Question Marks
-Dogs
For example:
Windows 7 Phone and Android Games are '?' Question Marks
However,
X Box & iPhone games are Stars because these two platform of hardware are
market leaders and therefore developing games for these two platforms will ensure
Finger Monkey Apps reaches a large market.

18. Market Survey Data in North America for our targeted platforms:

19. Further data collected from an 'Analytics' company in 2009 for the hardware
gaming platform of choice for which was 'Mobile Phones' kids and teenagers:

21. Our Market Penetration Strategy for penetrating the North American Market:

22. -Providing Quality low priced games to Mobile Phone manufacturers
-Developing a close relationship with mobile phone companies so our
games are available on the handset pre-installed
-Allowing publishers to brand our games with their names such as
Electronic Arts who already have large distribution networks
in North America

23. inger Monkey App’s integrated Marketing Mix
After developing our Marketing Strategy FMA will focus on it's Marketing Mix it's
product, price, place and promotion.
Product:
Our Product is video games for both pre-teens and teenagers for mobile
phones and video game consoles.

24. e:
er Monkey Apps will price itself as follows:
$ 1,000 for a 5 level 2D mobile game.
$5,000 for a 15 stage 3D Console video game.
These charges include Art,Sound and Programming.
Our rates will be competitive with other South Asian countries such as
China and India.
Place:
We offer demos of our games 'Portfolios' on our website. They are free for
consumers and large scale game publishing company's to download and try.
Through a large scale e-mail marketing campaign and search engine
Optimization for our website
we hope to create a buzz on the web about our fun and easy to play game
concepts that are available in demo form through our websites.

25. Promotion:
We will further enhance our internet marketing campaign by creating fan pages for our
games on social networking websites such as Twitter, Facebook and LinkedIn.
We will also display videos of game demos on youtube as well.
List of Social and Video networking website where we will create fan pages
and create buzz through demo videos.

26. SWOT Analysis:
FMA will be conducting a SWOT Analysis
Strengths:

27. The technical skills of our software engineering team in game programming
and the following languages:
C++
Java
XNA
Opportunities:
With the recession in the United States and the rest of the world a lot of companies are
looking to outsource game and other software projects to third world countries like
Pakistan.
Weaknesses:
Lack of graphics artists who can handle 3D applications such as 3DsMax, Chorme
and Blender.

28. Threats:
Software houses in countries like India and Bangladesh and
Sri lanka.

29. This SWOT Analysis will be FMA’s marketing 'Audit'

30. - Only by carrying marketing audits out on a regular basis you can be sure
that you are,
- Moving with the time and anything your marketing departments does
is in line with the internal and external environment
-And therefore provides the best possible benefit to our business.

31. Marketing ROI:

32. Return On Investment
ROI
The Return on Investment Formula:
ROI = (Gain from Investment – Cost of Investment)
Cost of Investment
The performance measure used to evaluate the efficiency of an investment/
s
1. Digital games for the Mobile Phone goes to the Apple, Google,
Windows online stores.
Cost of Investment = $1,000 approx.
Gain = $6,000 approx.
2. Console games are sold to Electronic Arts for production and
distribution in supermarkets.
Cost of Investment = $5,000 approx.
Gain = $10,000 approx.

33. Implementation
Implementing our web marketing plan and assessing the
feedback of this plan thru marketing analysis, reflected in a dashboard

34. file:///E:/Edu/Edu Docs/MBA/Semester 2/marketing/97091356.jpg
Thank you all for listening!
Finger Monkey Apps will stand out in the crowd one
day.