11. Correlation PageRank to Position 0 0.5 1 No correlation Perfect correlation PageRank 0.18 Source: http://www.seomoz.org/blog/the-science-of-ranking-correlations Myth I: “PageRank is a highly important metric”
12.
13. An imprecise metric 4 5 PR 4 PR 4 Myth I: “PageRank is a highly important metric”
14. “ Our PageRank has dropped in the last PageRank update!Now what?” “ I don’t know, sue Google in court?” Myth I: “PageRank is a highly important metric”
15. Better metrics than PageRank Myth I: “PageRank is a highly important metric” Source: http://www.elated.com/articles/website-conversion-rates-for-beginners/
16. Better metrics than PageRank Myth I: “PageRank is a highly important metric” Source: http://www.majesticseo.com/
17. PageRank is not important “ […] many site owners seem to think [PageRank] is the most important metric for them to track, which is simply not true.” -- Google Employee Susan Moskwa Source: http://www.google.com/support/forum/p/Webmasters/thread?tid=6a1d6250e26e9e48 Myth I: “PageRank is a highly important metric”
18. “ PageRank is a highly important metric” Myth I: Busted?
20. What does Google say? “ In the same way that Google trusts sites less when they link to spammy sites or bad neighborhoods, parts of our system encourage links to good sites”. -- Head of Google’s Webspam team Matt Cutts Source: http://www.mattcutts.com/blog/pagerank-sculpting/ Myth II: “Linking out to other websites is bad”
23. Rel=“nofollow” <a rel=“nofollow” href=“http://www.joomla.org”>No link value passed</a> Myth II: “Linking out to other websites is bad” The rel=“nofollow” standard is adopted by all major search engines.
24. “ Linking out to other websites is bad” Myth II: Busted?
28. Important aspects of a link <a href=“http://www.joomla.org”> This is the anchor text </a> Myth III: “Trading links will increase rankings” The anchor text is one of the most important aspects of a link.
40. There he is again... “ [...] Google does not use the keywords meta tag in our web search” -- Head of Google’s Webspam team Matt Cutts Source: http://www.mattcutts.com/blog/keywords-meta-tag-in-web-search/ “ I hope this clarifies that the keywords meta tag is not something that you need to worry about, or at least not in Google.” Myth VI: “Meta keywords tag boosts your rankings”
41. Entering the keywords Joomla! Administrator -> Global Configuration -> Site Myth VI: “Meta keywords tag boosts your rankings”
42. Meta description as shown in Google Meta title Meta description Myth VI: “Meta keywords tag boosts your rankings”
43. Extract meta keywords from page source Myth VI: “Meta keywords tag boosts your rankings”