BiiSafe presentation by Pekka Kettunen, CTO, BiiSafe

1. CARING FOR
YOUR LOVED
ONES AND
BELONGINGS
WWW.BIISAFE.COM

2. Pekka Kettunen, CTO
Finpro Market
Opportunity Day – 9.5.14

3. Copyright 2014 BiiSafe Ltd.
BiiSafe in a nutshell
Established 2011 December
Espoo, Linnoitustie 4A
Funded so far by a Gaselli Capital Oy & Tekes
Total funding so far apr. 1 M€
First Application BiiSafe Safety App , launched end of
2012. User base currently ~6k.
BiiSafe Buddy, Safety button and App to the markets in
May 2014

4. OUR TEAM
7
120+
core team
years of work
experience
>100professionals
In our network
1+5Doctor
M.Sc.

5. JUST ONE PRESS OF A BUTTON
Share your location
Make an alert
Find your keys

6. WHAT IS THE PROBLEM?
Short battery life
Uncomfortable to wear
Breaks easily
Not waterproof
A typical “safety device”

7. JUST ONE PRESS OF A BUTTON
For iPhone and Android

8. FOR
PEOPLE
WHO CARE
Share your location
Make an alert
Find your keys

9. FOR PEOPLE WHO CARE
Share your location
Make an alert
Find your keys

10. ONE CIRCLE
VIA CLOUD

11. DESIGNED TO WEAR

13. MANUFACTURING STARTED IN MAY
Delivered to 30 countries
CE, FCC, IC
CERTIFIED

14. SCALABLE MANUFACTURING
Made in Finland

15. $69Single Buddy
$129
DUO Pack
$249FAMILY Pack
CLOUD FOR 1st YEAR
INCLUDED
(Next year $3 / month)
www.biisafe.com
www.amazon.com

16. IndieGoGO Crowdfunding

17. IndieGoGO Crowdfunding

18. IndieGoGO Crowdfunding
Orders from 30 countries, hundreds
articles, hundreds contacts

20. AARP Pitch Competition
BiiSafe is finalist

21. Amazon
Amazon proposed presale and
marketing packet

23. Copyright 2014 BiiSafe Ltd.
FinPro co-operation
Go Global (USA)
Trade delegation India
Office services (USA)
Unofficial co-operation

24. Copyright 2014 BiiSafe Ltd.
Go Global (USA)
Clarify target segment
Distribution channels
Competition
CES
Meetings arrangements during US tour

25. Copyright 2014 BiiSafe Ltd.
Trade delegation - India
Knowledge of market
Commercial contacts
Contacts to public services and foundations etc.
Contacts also outside of India

26. Copyright 2014 BiiSafe Ltd.
US Office services
Address at Palo Alto
US phone number and native phone central

27. Copyright 2014 BiiSafe Ltd.
Unofficial services
Hints by email/phone:
Competitors
Potential co-operation entities
Trends, media discussion