Web3.0 keynote v2
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I talk to a lot of businesses that understand the importance of social media. Most of them have already started the journey but aren't quite sure what comes next. I've designed this as a guide to help you through the set up phase so that you can ensure social services your entire business, not just the Marketing dept.
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Web3.0 keynote v2
- 1. @fionas_h WEB 3.0 fiona-scott-handley Image Credit : h.p://www.desktopwallpaperhd.net/wallpaper-‐design32440.html
- 2. Your customers are shutting out your noise and organising themselves around the messages they want to hear. SO….. WEB 3.0 ? The whole web is mobile The whole web is social
- 3. Source: slideshare.net/kleinerperkins/kpcb-‐internet-‐trends-‐2013 Mobile just overtook desktop in China MOBILE This wasn’t ‘meant’ to happen until next year Image: h.p://etgafapasta.files.wordpress.com/2012/11/pull-‐bear-‐man-‐collecDon-‐hipster-‐premium-‐autumn-‐winter-‐invierno-‐2012-‐fashion-‐trends-‐modaddicDon-‐91.jpg
- 4. The 7 steps to greatness* SO….. ARE YOU READY? *as decided by me
- 5. • Listen • Sort your strategy (what value do you add?) • Rally the troops (virtual/out-‐ sourced/in-‐house) • Get going • Test-‐learn-‐adapt • Measure Listen STEP 1: Which means you have to be quiet for a bit! h.p://3.bp.blogspot.com/-‐DF9TD1ewBPE/TkLIQw_FzGI/AAAAAAAABHI/EJUxof_SE8E/s1600/pull-‐and-‐bear.jpg
- 6. Brand STEP 2: Know what you stand for How will you tell your story? h.p://4.bp.blogspot.com/-‐ViIm70clEV0/T5fMvsWjJPI/AAAAAAAABgs/dBTN1-‐P1W04/s1600/19.jpg
- 7. Strategy STEP 3: Get it sorted FIRST Understand the value your brand adds h.ps://encrypted-‐tbn1.gstaDc.com/images?q=tbn:ANd9GcRLAY2Bm6kJR4yxN8ci2LyCsbbX8M4YZ8H-‐uDT4VhcabOzuMPb8BQ
- 8. Infrastructure STEP 4: Rally your troops (get your own A-Team!) You can have a real or virtual team Outsource for gaps in expertise Process, process, process
- 9. Get going STEP 5: Don’t wait for it to be perfect Just have a structure in place Track who’s doing what Image credit: h.ps://encrypted-‐tbn2.gstaDc.com/images?q=tbn:ANd9GcTyLl_54k0XjzGUWggHbbd8B1Frqu6r0MSZQ4tndEpyzC6Q2BKr
- 10. Test – learn - adapt STEP 6: Quickly Use A/B testing Learn and move on. Don’t linger. Create your own wisdom
- 11. Measure STEP 7: Customer knowledge (behavioural or buying insights) Advocacy (use your audience to talk to their audience) ARPU increases, churn decreases Brand metrics Image credit: h.p://www.theblogismine.com