SlideShare una empresa de Scribd logo
1 de 23
Descargar para leer sin conexión
Gamification

It’s All About Engagement!



                      Ray Walia, CEO
                                       Media Inc.

                               @raywalia
•   What is Gamification
•   Psychology
•   Engagement
•   Measuring
•   fashionlab Case Study




                            @raywalia
What is Gamification




       Standard Definition:
       Gamification is the use of
       elements of game design in
       non-game environments

                                    @raywalia
What is Gamification




       Dig Deeper:
       Gamification is the use of
       psychological tactics in order to
       engage your audience

                                       @raywalia
What is Gamification



        Proven Effective In:
        • Extending Engagement
        • Collecting Data
        • Providing Deeper
          Insight
        • Increasing Revenues



                                 @raywalia
Psychology


                         Half Page
                         $1500


             ¼ Page
             $1000




             Full Page
             $3500

                                     ¼ Page
                                     $500


                                              @raywalia
Psychology




 Boring      Fun           Do It
 Routine     Interactive   Track It


                              @raywalia
Psychology




             @raywalia
Engagement




Game Design
                 ELEMENTS   Gamification
Game Mechanics




                                  @raywalia
Engagement


Know Your Audience


Who Are They?

How Do They
Engage?
  • Your brand
  • Competition
  • Others brands

                     @raywalia
Engagement


What Is Your Objective?


Express      Choose, Customize, Design, Show Off

Compete      Win, Beat, Brag, Challenge, Fight

Explore      View, Read, Search, Collect, Complete

Co-Op        Join, Share, Greet, Exchange, Trade



                                            @raywalia
Game Design

                         Master
                         Brand
                         Advocate

              Expert
              Loyal
              Customer

 Beginner
 Casual
 Customer

                              @raywalia
Game Design




   Casual Customer
   • Guided Experience
   • Learn The Ropes
     • Goals
     • Progress
     • Rewards
                         @raywalia
Game Design




   Loyal Customer
   • Fresh Content
   • New Experiences
     • Goals
     • Progress
     • Rewards
                       @raywalia
Game Design




   Brand Advocate
   • Exclusives
   • Recognition
   • Show Case


                    @raywalia
Game Mechanics


  Game Design       Game Mechanics
        Rewards     Points
          Status    Levels
   Achievements     Challenges
     Competition    Leader boards
  Self-expression   Virtual Goods



                                    @raywalia
Game Mechanics

                   Engagement
                  Game – Challenge –
                    Mission- Quiz



    Call To Action                  Progress
    Share – Customize –           Points – Badges –
         Complete                   Leader boards



                     Rewards
                 Unlocks – Exclusives -
                      Recognition


                                                      @raywalia
Measurement




Measure, Review, Revise
• Analytics
• A/B Test
• Evaluate ROI

                          @raywalia
fashionlab



     What Do We Do?
     • Enrich Customers’ In-store
       Shopping Experiences
     • Interact with Real Products
     • Facebook, Twitter, Pinterest
     • Match Items / Build Outfits




                                      @raywalia
fashionlab

 • Our Audience
   • 18-35 Female
   • Fashion and tech savvy

 • Our Objective
   • Express & Explore
   • Compete in Future



 • Casual Customer
   • Product Info
   • Share
   • Build Outfits
                              @raywalia
fashionlab

 • Loyal Customer
   •   Build Outfits
   •   Virtual Closet
   •   Local Discovery
   •   Fashion IQ



 • Brand Advocates
   •   Fashion IQ Exclusives
   •   Style Inspirations
   •   Scavenger Hunts
   •   Contest & Competitions


                                @raywalia
Measurement




fashionlab Analytics for Retailers
• In-Store Activity
• A/B Test Product Pricing
• Add On Recom vs. Actual Sales

                                     @raywalia
Questions?


       @raywalia
rayw@fashionlabmedia.com

Más contenido relacionado

Similar a Gamification & Customer Engagement

Marketing on purpose presentation
Marketing on purpose presentationMarketing on purpose presentation
Marketing on purpose presentationMoxie Marketing
 
Improving Your Website - 9 Tips for Making it Effective for Your Business
Improving Your Website - 9 Tips for Making it Effective for Your Business Improving Your Website - 9 Tips for Making it Effective for Your Business
Improving Your Website - 9 Tips for Making it Effective for Your Business Gems Solutions
 
Making B2B Lead Gen Social
Making B2B Lead Gen SocialMaking B2B Lead Gen Social
Making B2B Lead Gen SocialLeahanne Hobson
 
Gamification tool and resources
Gamification tool and resourcesGamification tool and resources
Gamification tool and resourcesKris Rockwell
 
Gamification: Priming Your Market For Sales
Gamification: Priming Your Market For SalesGamification: Priming Your Market For Sales
Gamification: Priming Your Market For Salesfinndigital
 
7 strategiesattractionfs2
7 strategiesattractionfs27 strategiesattractionfs2
7 strategiesattractionfs2Zoe Sexton MBA
 
Gamification: Why it’s important
Gamification: Why it’s importantGamification: Why it’s important
Gamification: Why it’s importantSVPMA
 
Company profile april
Company profile aprilCompany profile april
Company profile aprilideaaworks
 
Products are Hard 2013 talk on Customer Participation - Sarah F Rose
Products are Hard 2013 talk on Customer Participation - Sarah F RoseProducts are Hard 2013 talk on Customer Participation - Sarah F Rose
Products are Hard 2013 talk on Customer Participation - Sarah F RoseSarah Rose
 
Mapping Marketing Processes for Automation - Save Time and Increase Efficiency
Mapping Marketing Processes for Automation - Save Time and Increase EfficiencyMapping Marketing Processes for Automation - Save Time and Increase Efficiency
Mapping Marketing Processes for Automation - Save Time and Increase EfficiencyPardot
 
Digital Strategy Capita IT VIP Event
Digital Strategy Capita IT VIP EventDigital Strategy Capita IT VIP Event
Digital Strategy Capita IT VIP EventDave Hazlehurst
 
Mapping Your Marketing Processes to Automate Them
Mapping Your Marketing Processes to Automate ThemMapping Your Marketing Processes to Automate Them
Mapping Your Marketing Processes to Automate ThemPardot
 
Social Marketing for Startups
Social Marketing for StartupsSocial Marketing for Startups
Social Marketing for StartupsLora Kratchounova
 
Gamification in insurance
Gamification in insuranceGamification in insurance
Gamification in insuranceAn Coppens
 
Kair Käsper: The Double-Edged Sword of Qualitative Research | UX Riga 2018
Kair Käsper: The Double-Edged Sword of Qualitative Research | UX Riga 2018Kair Käsper: The Double-Edged Sword of Qualitative Research | UX Riga 2018
Kair Käsper: The Double-Edged Sword of Qualitative Research | UX Riga 2018UX Riga
 
Pure gravy capabilities february 2012
Pure gravy capabilities february 2012Pure gravy capabilities february 2012
Pure gravy capabilities february 2012Judy Hopelain
 

Similar a Gamification & Customer Engagement (20)

Marketing on purpose presentation
Marketing on purpose presentationMarketing on purpose presentation
Marketing on purpose presentation
 
Gamification consumer apps
Gamification consumer appsGamification consumer apps
Gamification consumer apps
 
One Tree Content
One Tree ContentOne Tree Content
One Tree Content
 
Improving Your Website - 9 Tips for Making it Effective for Your Business
Improving Your Website - 9 Tips for Making it Effective for Your Business Improving Your Website - 9 Tips for Making it Effective for Your Business
Improving Your Website - 9 Tips for Making it Effective for Your Business
 
Making B2B Lead Gen Social
Making B2B Lead Gen SocialMaking B2B Lead Gen Social
Making B2B Lead Gen Social
 
Gamification tool and resources
Gamification tool and resourcesGamification tool and resources
Gamification tool and resources
 
Gamification: Priming Your Market For Sales
Gamification: Priming Your Market For SalesGamification: Priming Your Market For Sales
Gamification: Priming Your Market For Sales
 
7 strategiesattractionfs2
7 strategiesattractionfs27 strategiesattractionfs2
7 strategiesattractionfs2
 
Gamification: Why it’s important
Gamification: Why it’s importantGamification: Why it’s important
Gamification: Why it’s important
 
Company profile april
Company profile aprilCompany profile april
Company profile april
 
Products are Hard 2013 talk on Customer Participation - Sarah F Rose
Products are Hard 2013 talk on Customer Participation - Sarah F RoseProducts are Hard 2013 talk on Customer Participation - Sarah F Rose
Products are Hard 2013 talk on Customer Participation - Sarah F Rose
 
Mapping Marketing Processes for Automation - Save Time and Increase Efficiency
Mapping Marketing Processes for Automation - Save Time and Increase EfficiencyMapping Marketing Processes for Automation - Save Time and Increase Efficiency
Mapping Marketing Processes for Automation - Save Time and Increase Efficiency
 
Digital Strategy Capita IT VIP Event
Digital Strategy Capita IT VIP EventDigital Strategy Capita IT VIP Event
Digital Strategy Capita IT VIP Event
 
Mapping Your Marketing Processes to Automate Them
Mapping Your Marketing Processes to Automate ThemMapping Your Marketing Processes to Automate Them
Mapping Your Marketing Processes to Automate Them
 
Tribesourcing
TribesourcingTribesourcing
Tribesourcing
 
Social Marketing for Startups
Social Marketing for StartupsSocial Marketing for Startups
Social Marketing for Startups
 
Gamification in insurance
Gamification in insuranceGamification in insurance
Gamification in insurance
 
Kair Käsper: The Double-Edged Sword of Qualitative Research | UX Riga 2018
Kair Käsper: The Double-Edged Sword of Qualitative Research | UX Riga 2018Kair Käsper: The Double-Edged Sword of Qualitative Research | UX Riga 2018
Kair Käsper: The Double-Edged Sword of Qualitative Research | UX Riga 2018
 
How to become a 'digital famous' at social recruitment
How to become a 'digital famous' at social recruitmentHow to become a 'digital famous' at social recruitment
How to become a 'digital famous' at social recruitment
 
Pure gravy capabilities february 2012
Pure gravy capabilities february 2012Pure gravy capabilities february 2012
Pure gravy capabilities february 2012
 

Último

Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024SkyPlanner
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfAijun Zhang
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPathCommunity
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaborationbruanjhuli
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopBachir Benyammi
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Websitedgelyza
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarPrecisely
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsSafe Software
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding TeamAdam Moalla
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8DianaGray10
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URLRuncy Oommen
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1DianaGray10
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAshyamraj55
 
Building AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxBuilding AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxUdaiappa Ramachandran
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.YounusS2
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdfPedro Manuel
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesMd Hossain Ali
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDELiveplex
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Brian Pichman
 

Último (20)

Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdf
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation Developers
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 Workshop
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Website
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity Webinar
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URL
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
 
Building AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxBuilding AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptx
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdf
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
 
20150722 - AGV
20150722 - AGV20150722 - AGV
20150722 - AGV
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )
 

Gamification & Customer Engagement

  • 1. Gamification It’s All About Engagement! Ray Walia, CEO Media Inc. @raywalia
  • 2. What is Gamification • Psychology • Engagement • Measuring • fashionlab Case Study @raywalia
  • 3. What is Gamification Standard Definition: Gamification is the use of elements of game design in non-game environments @raywalia
  • 4. What is Gamification Dig Deeper: Gamification is the use of psychological tactics in order to engage your audience @raywalia
  • 5. What is Gamification Proven Effective In: • Extending Engagement • Collecting Data • Providing Deeper Insight • Increasing Revenues @raywalia
  • 6. Psychology Half Page $1500 ¼ Page $1000 Full Page $3500 ¼ Page $500 @raywalia
  • 7. Psychology Boring Fun Do It Routine Interactive Track It @raywalia
  • 8. Psychology @raywalia
  • 9. Engagement Game Design ELEMENTS Gamification Game Mechanics @raywalia
  • 10. Engagement Know Your Audience Who Are They? How Do They Engage? • Your brand • Competition • Others brands @raywalia
  • 11. Engagement What Is Your Objective? Express Choose, Customize, Design, Show Off Compete Win, Beat, Brag, Challenge, Fight Explore View, Read, Search, Collect, Complete Co-Op Join, Share, Greet, Exchange, Trade @raywalia
  • 12. Game Design Master Brand Advocate Expert Loyal Customer Beginner Casual Customer @raywalia
  • 13. Game Design Casual Customer • Guided Experience • Learn The Ropes • Goals • Progress • Rewards @raywalia
  • 14. Game Design Loyal Customer • Fresh Content • New Experiences • Goals • Progress • Rewards @raywalia
  • 15. Game Design Brand Advocate • Exclusives • Recognition • Show Case @raywalia
  • 16. Game Mechanics Game Design Game Mechanics Rewards Points Status Levels Achievements Challenges Competition Leader boards Self-expression Virtual Goods @raywalia
  • 17. Game Mechanics Engagement Game – Challenge – Mission- Quiz Call To Action Progress Share – Customize – Points – Badges – Complete Leader boards Rewards Unlocks – Exclusives - Recognition @raywalia
  • 18. Measurement Measure, Review, Revise • Analytics • A/B Test • Evaluate ROI @raywalia
  • 19. fashionlab What Do We Do? • Enrich Customers’ In-store Shopping Experiences • Interact with Real Products • Facebook, Twitter, Pinterest • Match Items / Build Outfits @raywalia
  • 20. fashionlab • Our Audience • 18-35 Female • Fashion and tech savvy • Our Objective • Express & Explore • Compete in Future • Casual Customer • Product Info • Share • Build Outfits @raywalia
  • 21. fashionlab • Loyal Customer • Build Outfits • Virtual Closet • Local Discovery • Fashion IQ • Brand Advocates • Fashion IQ Exclusives • Style Inspirations • Scavenger Hunts • Contest & Competitions @raywalia
  • 22. Measurement fashionlab Analytics for Retailers • In-Store Activity • A/B Test Product Pricing • Add On Recom vs. Actual Sales @raywalia
  • 23. Questions? @raywalia rayw@fashionlabmedia.com