A perspective on how gamification can be utilized in brick and mortar retail environments in order to increase customer engagement and gather greater customer insight data.
13. Game Design
Casual Customer
• Guided Experience
• Learn The Ropes
• Goals
• Progress
• Rewards
@raywalia
14. Game Design
Loyal Customer
• Fresh Content
• New Experiences
• Goals
• Progress
• Rewards
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15. Game Design
Brand Advocate
• Exclusives
• Recognition
• Show Case
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16. Game Mechanics
Game Design Game Mechanics
Rewards Points
Status Levels
Achievements Challenges
Competition Leader boards
Self-expression Virtual Goods
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19. fashionlab
What Do We Do?
• Enrich Customers’ In-store
Shopping Experiences
• Interact with Real Products
• Facebook, Twitter, Pinterest
• Match Items / Build Outfits
@raywalia