SlideShare a Scribd company logo
1 of 12
JOANNETTE VAN DER VEER
Shaping Sex, Designing Sexuality
Ettore Sottsass
‘Shiva’ vase
1973
Hayward, Stephen, ‘Writing Contemporary
Design into History’ in: Lees-Maffei, Grace,
Writing Design: Words and Objects, London/
New York (Berg) 2012, pp. 63-74.
A post-optimal version of design history is ‘less likely to focus on
the evolution of the ‘tool-like’ capacity of everyday objects […]
than what might be called the ‘emotional efficacy’ of things: their
ability to amuse, to disturb, to trigger memories, to solicit playful
interactions.’ 

 p.70.
Droog Design
‘Do Hit’ chair
2000
Consumer Culture
- Competitive
- Stressful
- Over-mediated
- Throwaway
Poetic Approach
- connects us with our
true selves
- embodiments of
meaningful experiences
sensual
destructive
awkward
shameful
desire
lust
painful
joy
banal
cliché
be·fore·play
Edouard Manet
‘A Bunch of Asparagus’
1880
JOANNETTE VAN DER VEER
Thank you.

More Related Content

Viewers also liked

NY EXPO / Smart Hustle Magazine Conference Presentation by Arjun Rai, Founder...
NY EXPO / Smart Hustle Magazine Conference Presentation by Arjun Rai, Founder...NY EXPO / Smart Hustle Magazine Conference Presentation by Arjun Rai, Founder...
NY EXPO / Smart Hustle Magazine Conference Presentation by Arjun Rai, Founder...Arjun Rai
 
It takes a person to personalize learning
It takes a person to personalize learningIt takes a person to personalize learning
It takes a person to personalize learningMrs-Ramsey
 
Alzheimer awareness1
Alzheimer awareness1Alzheimer awareness1
Alzheimer awareness1Deepa Anil
 
Using insights from behavioral science to break barriers to post-secundary ed...
Using insights from behavioral science to break barriers to post-secundary ed...Using insights from behavioral science to break barriers to post-secundary ed...
Using insights from behavioral science to break barriers to post-secundary ed...ESF Vlaanderen
 
Endevinalla Paraigües
Endevinalla ParaigüesEndevinalla Paraigües
Endevinalla ParaigüesAniaLaRed
 
Service design: innovation for the employed "A better A&E in hospitals"
Service design: innovation for the employed "A better A&E in hospitals"Service design: innovation for the employed "A better A&E in hospitals"
Service design: innovation for the employed "A better A&E in hospitals"ESF Vlaanderen
 
Pitch book presentation 1.2
Pitch book presentation 1.2Pitch book presentation 1.2
Pitch book presentation 1.2Trishala Rasya
 
LIFESTYLES AND NCDS IN UGANDA - ROLE OF SCHOOL HEALTH EDUCATION PROGRAMMES IN...
LIFESTYLES AND NCDS IN UGANDA - ROLE OF SCHOOL HEALTH EDUCATION PROGRAMMES IN...LIFESTYLES AND NCDS IN UGANDA - ROLE OF SCHOOL HEALTH EDUCATION PROGRAMMES IN...
LIFESTYLES AND NCDS IN UGANDA - ROLE OF SCHOOL HEALTH EDUCATION PROGRAMMES IN...Pascal Olinga
 

Viewers also liked (15)

RETHISH CV updated2015
RETHISH  CV updated2015RETHISH  CV updated2015
RETHISH CV updated2015
 
Stimuli PF 40 6 final
Stimuli PF 40 6 finalStimuli PF 40 6 final
Stimuli PF 40 6 final
 
NY EXPO / Smart Hustle Magazine Conference Presentation by Arjun Rai, Founder...
NY EXPO / Smart Hustle Magazine Conference Presentation by Arjun Rai, Founder...NY EXPO / Smart Hustle Magazine Conference Presentation by Arjun Rai, Founder...
NY EXPO / Smart Hustle Magazine Conference Presentation by Arjun Rai, Founder...
 
It takes a person to personalize learning
It takes a person to personalize learningIt takes a person to personalize learning
It takes a person to personalize learning
 
Alzheimer awareness1
Alzheimer awareness1Alzheimer awareness1
Alzheimer awareness1
 
Using insights from behavioral science to break barriers to post-secundary ed...
Using insights from behavioral science to break barriers to post-secundary ed...Using insights from behavioral science to break barriers to post-secundary ed...
Using insights from behavioral science to break barriers to post-secundary ed...
 
Gnesis Invest
Gnesis InvestGnesis Invest
Gnesis Invest
 
Endevinalla Paraigües
Endevinalla ParaigüesEndevinalla Paraigües
Endevinalla Paraigües
 
A New Culture of Learning
A New Culture of LearningA New Culture of Learning
A New Culture of Learning
 
Service design: innovation for the employed "A better A&E in hospitals"
Service design: innovation for the employed "A better A&E in hospitals"Service design: innovation for the employed "A better A&E in hospitals"
Service design: innovation for the employed "A better A&E in hospitals"
 
Public Squash Foundation
Public Squash FoundationPublic Squash Foundation
Public Squash Foundation
 
The Halal Economy Landscape
The Halal Economy LandscapeThe Halal Economy Landscape
The Halal Economy Landscape
 
Pitch book presentation 1.2
Pitch book presentation 1.2Pitch book presentation 1.2
Pitch book presentation 1.2
 
LIFESTYLES AND NCDS IN UGANDA - ROLE OF SCHOOL HEALTH EDUCATION PROGRAMMES IN...
LIFESTYLES AND NCDS IN UGANDA - ROLE OF SCHOOL HEALTH EDUCATION PROGRAMMES IN...LIFESTYLES AND NCDS IN UGANDA - ROLE OF SCHOOL HEALTH EDUCATION PROGRAMMES IN...
LIFESTYLES AND NCDS IN UGANDA - ROLE OF SCHOOL HEALTH EDUCATION PROGRAMMES IN...
 
NHK WORLD
NHK WORLDNHK WORLD
NHK WORLD
 

Recently uploaded

(办理学位证)埃迪斯科文大学毕业证成绩单原版一比一
(办理学位证)埃迪斯科文大学毕业证成绩单原版一比一(办理学位证)埃迪斯科文大学毕业证成绩单原版一比一
(办理学位证)埃迪斯科文大学毕业证成绩单原版一比一Fi sss
 
group_15_empirya_p1projectIndustrial.pdf
group_15_empirya_p1projectIndustrial.pdfgroup_15_empirya_p1projectIndustrial.pdf
group_15_empirya_p1projectIndustrial.pdfneelspinoy
 
Cosumer Willingness to Pay for Sustainable Bricks
Cosumer Willingness to Pay for Sustainable BricksCosumer Willingness to Pay for Sustainable Bricks
Cosumer Willingness to Pay for Sustainable Bricksabhishekparmar618
 
Top 10 Modern Web Design Trends for 2025
Top 10 Modern Web Design Trends for 2025Top 10 Modern Web Design Trends for 2025
Top 10 Modern Web Design Trends for 2025Rndexperts
 
Call Girls in Okhla Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Okhla Delhi 💯Call Us 🔝8264348440🔝Call Girls in Okhla Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Okhla Delhi 💯Call Us 🔝8264348440🔝soniya singh
 
8377877756 Full Enjoy @24/7 Call Girls in Nirman Vihar Delhi NCR
8377877756 Full Enjoy @24/7 Call Girls in Nirman Vihar Delhi NCR8377877756 Full Enjoy @24/7 Call Girls in Nirman Vihar Delhi NCR
8377877756 Full Enjoy @24/7 Call Girls in Nirman Vihar Delhi NCRdollysharma2066
 
3D Printing And Designing Final Report.pdf
3D Printing And Designing Final Report.pdf3D Printing And Designing Final Report.pdf
3D Printing And Designing Final Report.pdfSwaraliBorhade
 
How to Empower the future of UX Design with Gen AI
How to Empower the future of UX Design with Gen AIHow to Empower the future of UX Design with Gen AI
How to Empower the future of UX Design with Gen AIyuj
 
ARt app | UX Case Study
ARt app | UX Case StudyARt app | UX Case Study
ARt app | UX Case StudySophia Viganò
 
FiveHypotheses_UIDMasterclass_18April2024.pdf
FiveHypotheses_UIDMasterclass_18April2024.pdfFiveHypotheses_UIDMasterclass_18April2024.pdf
FiveHypotheses_UIDMasterclass_18April2024.pdfShivakumar Viswanathan
 
原版美国亚利桑那州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
原版美国亚利桑那州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree原版美国亚利桑那州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
原版美国亚利桑那州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degreeyuu sss
 
PORTAFOLIO 2024_ ANASTASIYA KUDINOVA
PORTAFOLIO   2024_  ANASTASIYA  KUDINOVAPORTAFOLIO   2024_  ANASTASIYA  KUDINOVA
PORTAFOLIO 2024_ ANASTASIYA KUDINOVAAnastasiya Kudinova
 
办理学位证(TheAuckland证书)新西兰奥克兰大学毕业证成绩单原版一比一
办理学位证(TheAuckland证书)新西兰奥克兰大学毕业证成绩单原版一比一办理学位证(TheAuckland证书)新西兰奥克兰大学毕业证成绩单原版一比一
办理学位证(TheAuckland证书)新西兰奥克兰大学毕业证成绩单原版一比一Fi L
 
Pharmaceutical Packaging for the elderly.pdf
Pharmaceutical Packaging for the elderly.pdfPharmaceutical Packaging for the elderly.pdf
Pharmaceutical Packaging for the elderly.pdfAayushChavan5
 
西北大学毕业证学位证成绩单-怎么样办伪造
西北大学毕业证学位证成绩单-怎么样办伪造西北大学毕业证学位证成绩单-怎么样办伪造
西北大学毕业证学位证成绩单-怎么样办伪造kbdhl05e
 
办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书
办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书
办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书zdzoqco
 
Architecture case study India Habitat Centre, Delhi.pdf
Architecture case study India Habitat Centre, Delhi.pdfArchitecture case study India Habitat Centre, Delhi.pdf
Architecture case study India Habitat Centre, Delhi.pdfSumit Lathwal
 
'CASE STUDY OF INDIRA PARYAVARAN BHAVAN DELHI ,
'CASE STUDY OF INDIRA PARYAVARAN BHAVAN DELHI ,'CASE STUDY OF INDIRA PARYAVARAN BHAVAN DELHI ,
'CASE STUDY OF INDIRA PARYAVARAN BHAVAN DELHI ,Aginakm1
 
Untitled presedddddddddddddddddntation (1).pptx
Untitled presedddddddddddddddddntation (1).pptxUntitled presedddddddddddddddddntation (1).pptx
Untitled presedddddddddddddddddntation (1).pptxmapanig881
 
办理(USYD毕业证书)澳洲悉尼大学毕业证成绩单原版一比一
办理(USYD毕业证书)澳洲悉尼大学毕业证成绩单原版一比一办理(USYD毕业证书)澳洲悉尼大学毕业证成绩单原版一比一
办理(USYD毕业证书)澳洲悉尼大学毕业证成绩单原版一比一diploma 1
 

Recently uploaded (20)

(办理学位证)埃迪斯科文大学毕业证成绩单原版一比一
(办理学位证)埃迪斯科文大学毕业证成绩单原版一比一(办理学位证)埃迪斯科文大学毕业证成绩单原版一比一
(办理学位证)埃迪斯科文大学毕业证成绩单原版一比一
 
group_15_empirya_p1projectIndustrial.pdf
group_15_empirya_p1projectIndustrial.pdfgroup_15_empirya_p1projectIndustrial.pdf
group_15_empirya_p1projectIndustrial.pdf
 
Cosumer Willingness to Pay for Sustainable Bricks
Cosumer Willingness to Pay for Sustainable BricksCosumer Willingness to Pay for Sustainable Bricks
Cosumer Willingness to Pay for Sustainable Bricks
 
Top 10 Modern Web Design Trends for 2025
Top 10 Modern Web Design Trends for 2025Top 10 Modern Web Design Trends for 2025
Top 10 Modern Web Design Trends for 2025
 
Call Girls in Okhla Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Okhla Delhi 💯Call Us 🔝8264348440🔝Call Girls in Okhla Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Okhla Delhi 💯Call Us 🔝8264348440🔝
 
8377877756 Full Enjoy @24/7 Call Girls in Nirman Vihar Delhi NCR
8377877756 Full Enjoy @24/7 Call Girls in Nirman Vihar Delhi NCR8377877756 Full Enjoy @24/7 Call Girls in Nirman Vihar Delhi NCR
8377877756 Full Enjoy @24/7 Call Girls in Nirman Vihar Delhi NCR
 
3D Printing And Designing Final Report.pdf
3D Printing And Designing Final Report.pdf3D Printing And Designing Final Report.pdf
3D Printing And Designing Final Report.pdf
 
How to Empower the future of UX Design with Gen AI
How to Empower the future of UX Design with Gen AIHow to Empower the future of UX Design with Gen AI
How to Empower the future of UX Design with Gen AI
 
ARt app | UX Case Study
ARt app | UX Case StudyARt app | UX Case Study
ARt app | UX Case Study
 
FiveHypotheses_UIDMasterclass_18April2024.pdf
FiveHypotheses_UIDMasterclass_18April2024.pdfFiveHypotheses_UIDMasterclass_18April2024.pdf
FiveHypotheses_UIDMasterclass_18April2024.pdf
 
原版美国亚利桑那州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
原版美国亚利桑那州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree原版美国亚利桑那州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
原版美国亚利桑那州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
 
PORTAFOLIO 2024_ ANASTASIYA KUDINOVA
PORTAFOLIO   2024_  ANASTASIYA  KUDINOVAPORTAFOLIO   2024_  ANASTASIYA  KUDINOVA
PORTAFOLIO 2024_ ANASTASIYA KUDINOVA
 
办理学位证(TheAuckland证书)新西兰奥克兰大学毕业证成绩单原版一比一
办理学位证(TheAuckland证书)新西兰奥克兰大学毕业证成绩单原版一比一办理学位证(TheAuckland证书)新西兰奥克兰大学毕业证成绩单原版一比一
办理学位证(TheAuckland证书)新西兰奥克兰大学毕业证成绩单原版一比一
 
Pharmaceutical Packaging for the elderly.pdf
Pharmaceutical Packaging for the elderly.pdfPharmaceutical Packaging for the elderly.pdf
Pharmaceutical Packaging for the elderly.pdf
 
西北大学毕业证学位证成绩单-怎么样办伪造
西北大学毕业证学位证成绩单-怎么样办伪造西北大学毕业证学位证成绩单-怎么样办伪造
西北大学毕业证学位证成绩单-怎么样办伪造
 
办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书
办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书
办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书
 
Architecture case study India Habitat Centre, Delhi.pdf
Architecture case study India Habitat Centre, Delhi.pdfArchitecture case study India Habitat Centre, Delhi.pdf
Architecture case study India Habitat Centre, Delhi.pdf
 
'CASE STUDY OF INDIRA PARYAVARAN BHAVAN DELHI ,
'CASE STUDY OF INDIRA PARYAVARAN BHAVAN DELHI ,'CASE STUDY OF INDIRA PARYAVARAN BHAVAN DELHI ,
'CASE STUDY OF INDIRA PARYAVARAN BHAVAN DELHI ,
 
Untitled presedddddddddddddddddntation (1).pptx
Untitled presedddddddddddddddddntation (1).pptxUntitled presedddddddddddddddddntation (1).pptx
Untitled presedddddddddddddddddntation (1).pptx
 
办理(USYD毕业证书)澳洲悉尼大学毕业证成绩单原版一比一
办理(USYD毕业证书)澳洲悉尼大学毕业证成绩单原版一比一办理(USYD毕业证书)澳洲悉尼大学毕业证成绩单原版一比一
办理(USYD毕业证书)澳洲悉尼大学毕业证成绩单原版一比一
 

Shaping Sexuality - Joannette van der Veer - Beforeplay