2. How this webinar works
• A link to the slides and a recording will be
sent after the webinar
• If you’d like to ask a question during the
webinar, you can type it in the box on the
right side of your screen
• Use the hashtag #fgwebinars to tweet
about this webinar
3. FirstGiving: Online Fundraising Solutions
Peer-to-Peer Fundraising Pages
and Event Registrations Online Direct Donations
Personal Support for your nonprofit, donors, and
fundraisers
Easy, tested, and secure transaction processes for the
donor
4. About the Presenter
Debra Askanase, @askdebra
Digital Engagement Strategist
Community Organizer 2.0
http://communityorganizer20.com
debra@communityorganizer20.com
5. Let’s get this bootcamp started
Fundraising bootcamp: what’s it all about
- Four weeks of discussion, learning, and testing:
- The donate now button
- The fundraising landing page
- Driving donors to the website
- The plan for Giving Tuesday!
Plus…
Answering your questions
Peer-supported Facebook Group:
https://www.facebook.com/groups/337397103024397/
Follow-up videos and content
6. Online Fundraising for Nonprofits:
Facebook Group
Join the group!
https://www.facebook.com/groups/337397103024397/
Purpose: discuss your challenges, share
successes, ask questions online fundraising
7. Online
Fundraising
survey
8 questions about online fundraising practices
223 respondents
Most definitive response: Yes, we have a donation button
(88%)
Most unknown response: I don’t know if we’ve tested the
website button (29%)
14. If yes, for what?
19/62 mentioned what they test it for
- 9… “to see if it works”
- 4… positioning, color, size, language and/or utility
- 6… complaints about the limitations of the
button customization
21. Six ways to make your
donate button rise to the top
• Color is crucial: 30% greater conversion with red
than grey (Network for Good). Use color contrast.
• 2-second test: can visitors find it in 2 seconds?
• Creative verbiage: go beyond “Donate Now” with
specific asks
• Incorporate an image with the button
• Test website positioning and button size
• Is the button placed in a “distinguished area?”
22. Most common
questions from YOU
What is Giving Tuesday and what is FirstGiving doing for it?
How should we effectively drive donors to the website to
donate?
How do you optimize the donate button, page, and giving
levels?
How many times should you ask for donations?
Is there a way to donate through Facebook?
What is the best way to drive donors to make donations?
28. FirstGiving is giving, too
If you fundraising through FirstGiving, we’re
waiving our 5% fee on November 27th.
We’ll also have a Facebook cover photo for you
to download and use on your nonprofit
Facebook Page.
29. What will you do for #GivingTuesday?
• Donor matching gift
• Encourage story sharing from cause
supporters
• Who’s the most generous
city/chapter/fundraiser with largest single
donation?
• Kick off your annual fundraiser
• Partner with a company for shared cause
marketing and/or company donations
30. Bootcamp Challenge!
1. Decide on a Giving Tuesday campaign
2. Install a donation button (if you don’t have one), and/or
optimize your donation button (if you have one)
3. Post your biggest challenge within the Facebook group
4. Answer someone else’s question within the Facebook group
31. Next week:
Optimizing Donation
Pages, and…
How do you optimize the landing page, and giving levels?
What types of giving levels, and types of giving options?
How many times should you ask for donations?
Follow-up from Facebook group conversations
Check-in on meeting your bootcamp challenge
32. Connect with us through our
social communities!
Facebook: facebook.com/firstgiving
Twitter: @FirstGiving
Online Fundraising blog:
http://blog.firstgiving.com
Online Fundraising for Nonprofits Facebook Group:
https://www.facebook.com/groups/337397103024397/
33. Thank you!
Interested in learning more about FirstGiving?
Contact: Chris Collins (Eastern Territory)
Email: chris.collins@firstgiving.com
Telephone: 617-542-0010 x. 4
Contact: Laura Reino (Western Territory)
Email: laura.reino@firstgiving.com
Telephone: 505-508-5635
