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GHOSTS ARE SCARY, RAISING MONEY ONLINE IS NOT A FirstGiving webinar with Ashley Morrison and  Beth Pickard October 21, 2009
AGENDA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WHO IS HERE
ONLINE FUNDRAISING MODEL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A SUPPORTER’S FUNDRAISING PAGE: Personalized and  visually appealing Givers can leave comments along with a donation
YOUR NONPROFIT PAGE: Branded banner and photos Customizable text  A visible community of supporters
HOW IS ONLINE FUNDRAISING EFFECTIVE?
WHY PEOPLE RAISE MONEY FOR YOUR NONPROFIT ON FIRSTGIVING  (IN THEIR OWN WORDS): ,[object Object],[object Object],[object Object],[object Object]
WORK WITH YOUR SUPPORTERS TO BUILD A COMMUNITY ,[object Object],[object Object],[object Object],Your NPO Supporters = Fundraisers Friends & Family = Donors
ROADMAP: THE EFFECTIVENESS OF THE REACH ,[object Object],Photo by andronicusmax
Andrew is directed to your nonprofit page on FirstGiving to create his personal fundraising page
Andrew creates a fundraising page with FirstGiving
Andrew is able to send out his fundraising page to more people in less time because he can send the link to his fundraising page to everyone on his email list.
Denise, a work friend of Andrew’s, gets sent the fundraising page and decides to support Andrew and his cause
The next year, Andrew asks Denise to join his team for the 5K.  Denise decides to run and fundraise for the cause, too.
COMMON MISCONCEPTIONS ABOUT RAISING MONEY ONLINE ,[object Object],[object Object],[object Object],[object Object],[object Object]
#1: ONLINE FUNDRAISING IS TIME CONSUMING  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
#2: ONLINE FUNDRAISING IS LESS SECURE THAN OFFLINE FUNDRAISING ,[object Object],[object Object],[object Object],[object Object],[object Object]
#3: ONLINE FUNDRAISING IS HIGHLY TECHNICAL ,[object Object],[object Object],[object Object]
Online and offline resources to guide/help you
#4: MY SUPPORTERS WON’T BE AS SUCCESSFUL USING ONLINE TOOLS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
#5: ONLINE FUNDRAISING IS EXPENSIVE: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SUCCESS STORY #1: SOAR (SPEAKING OUT ABOUT RAPE) ,[object Object],[object Object],Kellie Green, Executive Director SOAR
SUCCESS STORY # 2:  AIDS PROJECT RHODE ISLAND ,[object Object],[object Object],[object Object]
ANY QUESTIONS? ,[object Object],[object Object],[object Object],[object Object]
INTERESTED IN GETTING STARTED? ,[object Object],[object Object]

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Ghosts are scary; raising money online is not

  • 1. GHOSTS ARE SCARY, RAISING MONEY ONLINE IS NOT A FirstGiving webinar with Ashley Morrison and Beth Pickard October 21, 2009
  • 2.
  • 4.
  • 5. A SUPPORTER’S FUNDRAISING PAGE: Personalized and visually appealing Givers can leave comments along with a donation
  • 6. YOUR NONPROFIT PAGE: Branded banner and photos Customizable text A visible community of supporters
  • 7. HOW IS ONLINE FUNDRAISING EFFECTIVE?
  • 8.
  • 9.
  • 10.
  • 11. Andrew is directed to your nonprofit page on FirstGiving to create his personal fundraising page
  • 12. Andrew creates a fundraising page with FirstGiving
  • 13. Andrew is able to send out his fundraising page to more people in less time because he can send the link to his fundraising page to everyone on his email list.
  • 14. Denise, a work friend of Andrew’s, gets sent the fundraising page and decides to support Andrew and his cause
  • 15. The next year, Andrew asks Denise to join his team for the 5K. Denise decides to run and fundraise for the cause, too.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20. Online and offline resources to guide/help you
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.

Notas del editor

  1. By bringing an offline campaign online
  2. Connect to theme here
  3. Fundraising hub! Better ex page
  4. CONNECT BACK TO THEME HERE
  5. New graphic for verisign
  6. Thank you notes before the event happens