In this free interactive webinar, you will learn about how your nonprofit organization can benefit from the social media revolution. Specifically: Techniques to take advantage of social media sites (e.g. Facebook and MySpace) to expand your donor base Ways to succeed with new online fundraising approaches, such as person-to-person fundraising pages Strategies used by The Special Olympics to raise over $85,000 through online programs

1. Presented by: James Campbell, Firstgiving Ann Grunert, Special Olympics Delaware Leveraging Social Media for Online Fundraising Success Case Study: How to Leverage the Social Media Explosion for Online Fundraising Success

6. Nonprofit Start Page Organization and/or event description Total raised online Easy call to action for fundraisers Your banner Top Teams Top Fundraisers Nonprofit Resource Center Up to 3 custom Images

8. Donors Give to Their Friends and Leave a Comment “ Good luck with your recovery, I admire you more than you know!!!” “Glad to help! H.S. classmate of your dad.” “I am so proud of you!” “ Better late than never” “ I Gave More Than Martha, Thus I Care More....” “You are an inspiration”

9. Please Welcome Guest Speaker, Ann Grunert Executive Director, Special Olympics Delaware

18. Firstgiving on Facebook Your users place their fundraising efforts directly on their profile, thus tapping into a vast online community.

19. Fundraisers may add a You Tube video and personal Flickr pictures to their fundraising page.

21. In Memory of a Loved One “ Because of Meredith’s deep connection to animals, her family suggests that those wanting to make a donation in her memory give to Longmont Humane Society through this page.”

22. Participate in an Event Fundraising pages are perfect for events

23. Demo: Firstgiving Experience

24. Appealing to Communities Family and close friends Other friends and coworkers Acquaintances from the past or far away Online community

26. Example Start Pages Premium Start Page Start Page