Brad Wolf (currently @Sonos and formerly @Nike) shares his insights behind the creation and execution of Nike FuelBand and the Nike+ concept at Innovation CAMP 2013.

2. IT STARTED FOR ME WHEN...
2

3. “STUDY HARD, RUN
FAST, THEN COME
TO THE OHIO STATE
UNIVERSITY”
3

4. IT STARTED FOR NIKE WHEN...
4

7. AND THEN THE FUELBAND LAUNCHED....
7

8. THE PROPOSITION
#MAKE IT COUNT

9. KNOW ME TO SERVE ME
DATA = INSIGHTS MOTIVATION = REWARD SOCIAL = ACCESSIBILITY

10. GETTING THERE TAKES A TON OF PARTNERS
INNOVATION
KITCHEN
SPORTSWEAR
BRAND
INNOVATION
GLOBAL BRAND BRI
DIGITAL TECH

11. FASTEST SELLING
PRODUCT IN NIKE
HISTORY

12. 80%
PURCHASES ARE
NEW TO NIKE

13. 70%
OWN MULTIPLE
NIKE+ DEVICES

14. OVER 2/3 ARE
MOBILE USERS

15. THE CONNECTED DEVICE
SPACE IS EXPLODING

16. CONNECTED EXPERIENCES

20. EDIT TO AMPLIFY

21. THE PACE OF INNOVATION IS ACCELERATING
$23M
FEB MAR APR MAY JUN JULY AUG SEPT OCT NOV DEC JAN 13’ NEXT

22. NIKE+ ACCELERATOR
300
APPLICATIONS
NS
EN
TI O
TR
TU
EP
TI
RE
10 N S
N
I
EU
RS
COMPANIES
3
TALE
MONTHS
s
VC’
T N
1
UNIVERSITIES
DAY

23. NIKE+ ACCELERATOR

24. 99
I GOT
PROBLEMS..
BUT THESE
AIN’T ONE!

25. 1
KEEP IT FUN
25

26. 2
FIND OUT WHAT FRICTION
POINTS EXIST WITH
CONSUMERS

27. 3
MAKE THE EXPERIENCE AS
CONNECTED & SOCIAL

28. 4 MOTIVATE
CONSUMERS TO DO
MORE

29. DESIGN WILL
DEFINE YOUR
5
SUCCESS

30. 6
MOBILE CONVERGENCE
WITH CONNECTED
DEVICES IS THE
NEXT FRONTIER

31. USE MOMENTS TO LAUNCH
AND DEFINE YOUR BRAND.
7
TELL A STORY

32. 8
KNOW
YOUR
CONSUMER

33. BUILD YOUR
T

34. FIND YOUR GREATNESS

35. i
STUDIED HARD, i
RAN FAST THEN i
WENT TO THE OHIO
STATE. 35

36. THANKS