5. •Connections of Specific People on Facebook
•Fans of other business pages on Facebook
•People who have signed up on Facebook and attend
to an event
•People that work on a certain company or study on
a certain school
6. You can mix all these variables any way you want. For
example, you can target a recently married man that
lives on a specific zip code.
8. •To get more LIKES.
•To get more Exposure.
•To send traffic to your
website.
•To send traffic to custom
applications.
9. Send traffic to custom applications?
Custom applications are sub pages within your Facebook
page. This can contain all your Website information
within Facebook.
10. Send traffic to custom applications?
Generally, you lose people’s trust when you send then
outside Facebook. It also costs you more to advertise
when you take people outside of facebook. Why pay
more?
11. How to Set Up Facebook Ads
for Your Small Business
12. There are many options to set up Facebook Ads which
are constantly changing. We are going to focus on the
most effective options for your small business.
14. After clicking on “Create ad”,
it will ask you to choose your
FB Page.
Then just click on “Get more
likes” or to get more options
click on “see advanced
options”.
23. CPM stands for cost per thousand impressions, which
means you pay for how many times people see your ad.
24. CPC stands for cost per click. If your CPC is $1 that
means you will pay $1 each time someone clicks on your
ad.
25. How to Use Facebook Advertising
to Get More Exposure to Posts
26. To advertise a post on
facebook, you still want to go
to the advanced options
section. The difference is that
you want to select “choose an
existing post”.
27. Keep in mind you cannot
change the content of the ad,
so make sure everything is
how you want in the post.
29. To advertise your website or custom app on Facebook
after clicking on create ad select “search by url”. Then
you enter the url of your website or custom app. Then
you follow the same process as before.