SlideShare una empresa de Scribd logo
1 de 31
Descargar para leer sin conexión
How To 
Be Successful on 
On Etsy 
The Ultimate Guide
Selling on Etsy 
Is selling on Etsy a good choice for you and your business? 
Making sales on Etsy requires consistent effort, so before diving 
in it’s important to make sure Etsy is right for you and your 
business.
Here are the questions 
you should ask yourself 
1. Do I have the necessary technological 
skills to succeed on Etsy? 
2. Do my products/handmade items fit 
Etsy’s most productive price-point? 
3. Am I willing to take the time to do all 
of the preparation, communicating, 
and packaging/shipping Etsy 
requires?
1. Technological Skill 
It is absolutely essential to have at least a 
basic working knowledge concerning 
uploading/editing photos, receiving/ 
sending emails, and navigating web pages 
and drop-down menus. Once you have 
decided to take the plunge, be sure to 
check out Etsy’s Forums and 
Seller’s Handbook Blog.
2. Productive Price-Point 
Although there are successful Etsy shops 
whose average item sells for $50 or more, 
the majority of top Etsy sellers have an 
average item price of $50 or below. In 
fact, out of 15 of the top Etsy sites in 
2013, 13 had an average price-point of 
$50 or less.
3. Willing To Take The Time 
The N.Y. Times ran an article 
in 2009 featuring interviews 
with several full-time Etsy 
sellers who revealed that 
being a success on Etsy 
comes with a price. Of the 
sellers interviewed, none 
worked less than 13 hours a 
day and several reported 
working even longer hours.
The 3 Most 
Important Steps
1. Creating a Connection 
With Your Client 
People buy handmade items because 
they want to invest in someone’s story. 
They could get a commercial mug that 
is just as useful for $5 at any chain 
store. But that mug would not have a 
story or face behind it. Tell your story, 
make a connection, and Etsy customers 
will respond.
Your ‘‘About’’ Section 
Your “about” section is one 
of the main ways a customer 
gets to know you. A well-developed 
“about” section 
should give the customer a 
window into who you are, not 
just what you do.
Be Personal In Your Customer Interactions 
Customer service is important for many reasons. Here, I just wanted to add 
that messages, shipping updates, etc. can be a great opportunity to develop 
a deeper connection with your customers. Instead of simply answering 
questions, tell them about yourself as well.
Taking “Droolworthy” 
Photos: Pro vs. DIY
High-Quality Photographs 
When Etsy asked 5 full-time Etsy sellers for their top 10 marketing tips, 
“Make Your Photo’s ‘Drool-Worthy’” topped the list. This advice is not 
surprising. Photographs are one of the only ways a potential customer has 
to gauge the quality of your products.
Use Your Pictures To 
Highlight Your Brand/Style 
When deciding how to photograph your product, think of the picture as a tool 
by which to highlight your brand/style. If your “about” section paints you as 
edgy, make sure your picture does as well. The goal is to convey a consistent 
message throughout your shop.
Do-It-Yourself 
If you choose to take photographs yourself, expect an initial trial-and-error 
period. Good pictures take work. However, if you have the time, 
taking the photos yourself can allow for much more flexibility and 
experimentation. If you do not like the lighting, you can tweak it.
Cost 
If purchasing equipment to 
take high-quality pictures 
yourself, expect to spend a 
minimum of $200 for a point-and- 
shoot setup, to around 
$600-$1000 plus for 
higher-end DSLR setups.
Hiring A Professional 
Hiring a professional ensures high-quality photographs of your work. 
With professional lighting equipment and a studio setting, your photos 
will look great and be consistent from batch to batch. 
Hiring a professional frees you up 
to focus on other 
aspects of your 
business such as 
production and 
sales.
Costs & Resources 
Professional photographer costs can vary significantly, 
from around $7-$10 a shot in areas with a higher 
living wage, to $2-5 a shot elsewhere. 
! 
If you need a crash course, Fanchimp Blog has 
a great piece on hiring professional photographers 
which can be found here.
Get Your Products Seen 
With The Right Item Descriptions and Tags
Item Descriptions 
Your item description is the place where you verbally engage potential 
customers. Approach your descriptions as informative conversation. You 
want to provide basic information, while at the same time maintaining an 
engaging and interesting tone.
Provide Specific Information 
Customers want to know what size of product they are purchasing. 
Pictures can often be deceiving in scale. For this reason, it is important to 
include basic information such as height, width, length, holding capacity 
etc . . . in your posts.
Demonstrate your product’s versatility 
Most items have some obvious use or function attached to them. However, 
many items have multiple uses, many of which your potential buyer may 
not think of without your guidance. The more things your item can be used 
for, the more perceived value it holds in the mind of a customer.
Tagging Items Effectively 
Etsy’s search system used to feature those items related to the search 
keywords that had been most recently added. However, Etsy has now 
switched their system to highlight items which are most relevant to the 
keywords or phrases searched, regardless of how recently they have been 
posted.
What this means… 
Is that the days of posting/relisting items in 
order to appear higher in Etsy search are no 
more. Instead, it is more important than ever 
to have item tags that relate to what buyers 
are searching for.
Repeat keywords in your item title 
to increase SEO potential 
The more a word is repeated in your listing, the more chance someone 
searching that word on Etsy will end up at your page. Etsy pages also show 
up in good searches. For instance, if my item title is “Stoneware Mug with 
Rueger Pottery’s Variegated Blue Glaze,” I might want to include tags such 
as “Stoneware Mug,” “Blue Mug,” Blue Stoneware Mug,” etc . . .
Generating 5 Star Reviews 
For Your Etsy Product Pages
Now that you have built your brand and presented 
your product at its best 
It is time to focus on customer satisfaction and service. The truth is, positive 
reviews drive sales. You may have a compelling brand and great product 
presentation, but if your customer is unsatisfied with your communication or 
feels that you are being insensitive to their needs, they will rarely leave a 
positive review, recommend you to others, or buy from you again.
Prompt, Polite, and 
Engaging Communication 
Customers are going to send you messages 
with various questions, offers, and requests. 
It is important, whenever possible, to 
respond to these messages within one 
business day or less. This promptness 
conveys a sense of professionalism and also 
assures the customer that you value their 
time and potential business.
There will inevitably be 
customers that are 
demanding or rude. 
It just comes with the territory. 
However, responding in kind is never 
helpful. Instead, assure them that you 
are doing your best to make their 
experience positive. Be polite, even if 
you have to refuse a request or say 
“no” to some custom order.
Following Up with Customers 
A completed and shipped sale does 
not necessarily mean your job is 
done. Following up with customers 
can be a good way to stay 
connected and receive some 
valuable feedback. Several days 
after I know my product should 
have arrived.
If a customer is satisfied with your 
product and service 
You may ask them if they are willing to submit a shop review for their 
transaction. Etsy sends messages to remind buyers to leave feedback, but 
often for me, it is the personal interaction which actually prompts the buyer 
to follow through and submit a review. However, it is important not to come 
across as pushy.
Join The Community: 
www.FitSmallBusiness.com 
Click here to tweet this 
presentation. 
See the full article here

Más contenido relacionado

Más de Fit Small Business

Who’s the best online legal service
Who’s the best online legal service Who’s the best online legal service
Who’s the best online legal service Fit Small Business
 
25 real estate lead generators
25 real estate lead generators 25 real estate lead generators
25 real estate lead generators Fit Small Business
 
How To Get A Loan To Start A Franchise
How To Get A Loan To Start A FranchiseHow To Get A Loan To Start A Franchise
How To Get A Loan To Start A FranchiseFit Small Business
 
What Is CRM Software? An Introduction For Small Businesses
What Is CRM Software? An Introduction For Small BusinessesWhat Is CRM Software? An Introduction For Small Businesses
What Is CRM Software? An Introduction For Small BusinessesFit Small Business
 
How To Raise Money From Family And Friends The Right Way
How To Raise Money From Family And Friends The Right WayHow To Raise Money From Family And Friends The Right Way
How To Raise Money From Family And Friends The Right WayFit Small Business
 
PCI Compliance - How To Keep Your Business Safe From Credit Card Criminals
PCI Compliance - How To Keep Your Business Safe From Credit Card CriminalsPCI Compliance - How To Keep Your Business Safe From Credit Card Criminals
PCI Compliance - How To Keep Your Business Safe From Credit Card CriminalsFit Small Business
 
Insightly vs. Salesforce: How To Choose The Right CRM
Insightly vs. Salesforce: How To Choose The Right CRMInsightly vs. Salesforce: How To Choose The Right CRM
Insightly vs. Salesforce: How To Choose The Right CRMFit Small Business
 
How to Market a Dental Practice
How to Market a Dental PracticeHow to Market a Dental Practice
How to Market a Dental PracticeFit Small Business
 
25 Restaurant Marketing Resources The Pros Use
25 Restaurant Marketing Resources The Pros Use25 Restaurant Marketing Resources The Pros Use
25 Restaurant Marketing Resources The Pros UseFit Small Business
 
Top 25 Places To Advertise Your Business Using Coupons
Top 25 Places To Advertise Your Business Using CouponsTop 25 Places To Advertise Your Business Using Coupons
Top 25 Places To Advertise Your Business Using CouponsFit Small Business
 
An Introduction To Quickbooks For Small Business Owners
An Introduction To Quickbooks For Small Business OwnersAn Introduction To Quickbooks For Small Business Owners
An Introduction To Quickbooks For Small Business OwnersFit Small Business
 
Twitter Quiz: Put Your Twitter Marketing Knowledge To The Test
Twitter Quiz: Put Your Twitter Marketing Knowledge To The Test Twitter Quiz: Put Your Twitter Marketing Knowledge To The Test
Twitter Quiz: Put Your Twitter Marketing Knowledge To The Test Fit Small Business
 

Más de Fit Small Business (20)

Sap sales funnel examples
Sap sales funnel examplesSap sales funnel examples
Sap sales funnel examples
 
Xero Multi Currency
Xero Multi CurrencyXero Multi Currency
Xero Multi Currency
 
Who’s the best online legal service
Who’s the best online legal service Who’s the best online legal service
Who’s the best online legal service
 
25 real estate lead generators
25 real estate lead generators 25 real estate lead generators
25 real estate lead generators
 
Salesforce CRM Review
Salesforce CRM ReviewSalesforce CRM Review
Salesforce CRM Review
 
Hatchbuck CRM Reviefw
Hatchbuck CRM ReviefwHatchbuck CRM Reviefw
Hatchbuck CRM Reviefw
 
Best VoIP
Best VoIPBest VoIP
Best VoIP
 
Bitrix24 crm review
Bitrix24 crm reviewBitrix24 crm review
Bitrix24 crm review
 
How To Set Up Insightly CRM
How To Set Up Insightly CRMHow To Set Up Insightly CRM
How To Set Up Insightly CRM
 
How To Get A Loan To Start A Franchise
How To Get A Loan To Start A FranchiseHow To Get A Loan To Start A Franchise
How To Get A Loan To Start A Franchise
 
What Is CRM Software? An Introduction For Small Businesses
What Is CRM Software? An Introduction For Small BusinessesWhat Is CRM Software? An Introduction For Small Businesses
What Is CRM Software? An Introduction For Small Businesses
 
How To Raise Money From Family And Friends The Right Way
How To Raise Money From Family And Friends The Right WayHow To Raise Money From Family And Friends The Right Way
How To Raise Money From Family And Friends The Right Way
 
PCI Compliance - How To Keep Your Business Safe From Credit Card Criminals
PCI Compliance - How To Keep Your Business Safe From Credit Card CriminalsPCI Compliance - How To Keep Your Business Safe From Credit Card Criminals
PCI Compliance - How To Keep Your Business Safe From Credit Card Criminals
 
Insightly vs. Salesforce: How To Choose The Right CRM
Insightly vs. Salesforce: How To Choose The Right CRMInsightly vs. Salesforce: How To Choose The Right CRM
Insightly vs. Salesforce: How To Choose The Right CRM
 
25 Hotel Marketing Ideas
25 Hotel Marketing Ideas 25 Hotel Marketing Ideas
25 Hotel Marketing Ideas
 
How to Market a Dental Practice
How to Market a Dental PracticeHow to Market a Dental Practice
How to Market a Dental Practice
 
25 Restaurant Marketing Resources The Pros Use
25 Restaurant Marketing Resources The Pros Use25 Restaurant Marketing Resources The Pros Use
25 Restaurant Marketing Resources The Pros Use
 
Top 25 Places To Advertise Your Business Using Coupons
Top 25 Places To Advertise Your Business Using CouponsTop 25 Places To Advertise Your Business Using Coupons
Top 25 Places To Advertise Your Business Using Coupons
 
An Introduction To Quickbooks For Small Business Owners
An Introduction To Quickbooks For Small Business OwnersAn Introduction To Quickbooks For Small Business Owners
An Introduction To Quickbooks For Small Business Owners
 
Twitter Quiz: Put Your Twitter Marketing Knowledge To The Test
Twitter Quiz: Put Your Twitter Marketing Knowledge To The Test Twitter Quiz: Put Your Twitter Marketing Knowledge To The Test
Twitter Quiz: Put Your Twitter Marketing Knowledge To The Test
 

Último

Retail OS - Delivering the Omnichannel Experience.pptx
Retail OS - Delivering the Omnichannel Experience.pptxRetail OS - Delivering the Omnichannel Experience.pptx
Retail OS - Delivering the Omnichannel Experience.pptxJohn Andrews
 
Delihvery-Delivery Partner-Ecommerce Platform
Delihvery-Delivery Partner-Ecommerce PlatformDelihvery-Delivery Partner-Ecommerce Platform
Delihvery-Delivery Partner-Ecommerce PlatformDeborahnich
 
Aliexpress Coupon Codes And Discount Codes
Aliexpress Coupon Codes And Discount CodesAliexpress Coupon Codes And Discount Codes
Aliexpress Coupon Codes And Discount Codesbirs gonzo
 
Key-Benefits-of-Marketplace-Payment-Reconciliation
Key-Benefits-of-Marketplace-Payment-ReconciliationKey-Benefits-of-Marketplace-Payment-Reconciliation
Key-Benefits-of-Marketplace-Payment-ReconciliationVinculum Solutions Pvt. Ltd.
 
Web 3 in Retail Unlocking New Possibilities
Web 3 in Retail Unlocking New PossibilitiesWeb 3 in Retail Unlocking New Possibilities
Web 3 in Retail Unlocking New PossibilitiesLiveplex
 

Último (6)

Retail OS - Delivering the Omnichannel Experience.pptx
Retail OS - Delivering the Omnichannel Experience.pptxRetail OS - Delivering the Omnichannel Experience.pptx
Retail OS - Delivering the Omnichannel Experience.pptx
 
Delihvery-Delivery Partner-Ecommerce Platform
Delihvery-Delivery Partner-Ecommerce PlatformDelihvery-Delivery Partner-Ecommerce Platform
Delihvery-Delivery Partner-Ecommerce Platform
 
Ball Pens
Ball                                PensBall                                Pens
Ball Pens
 
Aliexpress Coupon Codes And Discount Codes
Aliexpress Coupon Codes And Discount CodesAliexpress Coupon Codes And Discount Codes
Aliexpress Coupon Codes And Discount Codes
 
Key-Benefits-of-Marketplace-Payment-Reconciliation
Key-Benefits-of-Marketplace-Payment-ReconciliationKey-Benefits-of-Marketplace-Payment-Reconciliation
Key-Benefits-of-Marketplace-Payment-Reconciliation
 
Web 3 in Retail Unlocking New Possibilities
Web 3 in Retail Unlocking New PossibilitiesWeb 3 in Retail Unlocking New Possibilities
Web 3 in Retail Unlocking New Possibilities
 

How To Successfully Market Your Business On Etsy

  • 1. How To Be Successful on On Etsy The Ultimate Guide
  • 2. Selling on Etsy Is selling on Etsy a good choice for you and your business? Making sales on Etsy requires consistent effort, so before diving in it’s important to make sure Etsy is right for you and your business.
  • 3. Here are the questions you should ask yourself 1. Do I have the necessary technological skills to succeed on Etsy? 2. Do my products/handmade items fit Etsy’s most productive price-point? 3. Am I willing to take the time to do all of the preparation, communicating, and packaging/shipping Etsy requires?
  • 4. 1. Technological Skill It is absolutely essential to have at least a basic working knowledge concerning uploading/editing photos, receiving/ sending emails, and navigating web pages and drop-down menus. Once you have decided to take the plunge, be sure to check out Etsy’s Forums and Seller’s Handbook Blog.
  • 5. 2. Productive Price-Point Although there are successful Etsy shops whose average item sells for $50 or more, the majority of top Etsy sellers have an average item price of $50 or below. In fact, out of 15 of the top Etsy sites in 2013, 13 had an average price-point of $50 or less.
  • 6. 3. Willing To Take The Time The N.Y. Times ran an article in 2009 featuring interviews with several full-time Etsy sellers who revealed that being a success on Etsy comes with a price. Of the sellers interviewed, none worked less than 13 hours a day and several reported working even longer hours.
  • 7. The 3 Most Important Steps
  • 8. 1. Creating a Connection With Your Client People buy handmade items because they want to invest in someone’s story. They could get a commercial mug that is just as useful for $5 at any chain store. But that mug would not have a story or face behind it. Tell your story, make a connection, and Etsy customers will respond.
  • 9. Your ‘‘About’’ Section Your “about” section is one of the main ways a customer gets to know you. A well-developed “about” section should give the customer a window into who you are, not just what you do.
  • 10. Be Personal In Your Customer Interactions Customer service is important for many reasons. Here, I just wanted to add that messages, shipping updates, etc. can be a great opportunity to develop a deeper connection with your customers. Instead of simply answering questions, tell them about yourself as well.
  • 12. High-Quality Photographs When Etsy asked 5 full-time Etsy sellers for their top 10 marketing tips, “Make Your Photo’s ‘Drool-Worthy’” topped the list. This advice is not surprising. Photographs are one of the only ways a potential customer has to gauge the quality of your products.
  • 13. Use Your Pictures To Highlight Your Brand/Style When deciding how to photograph your product, think of the picture as a tool by which to highlight your brand/style. If your “about” section paints you as edgy, make sure your picture does as well. The goal is to convey a consistent message throughout your shop.
  • 14. Do-It-Yourself If you choose to take photographs yourself, expect an initial trial-and-error period. Good pictures take work. However, if you have the time, taking the photos yourself can allow for much more flexibility and experimentation. If you do not like the lighting, you can tweak it.
  • 15. Cost If purchasing equipment to take high-quality pictures yourself, expect to spend a minimum of $200 for a point-and- shoot setup, to around $600-$1000 plus for higher-end DSLR setups.
  • 16. Hiring A Professional Hiring a professional ensures high-quality photographs of your work. With professional lighting equipment and a studio setting, your photos will look great and be consistent from batch to batch. Hiring a professional frees you up to focus on other aspects of your business such as production and sales.
  • 17. Costs & Resources Professional photographer costs can vary significantly, from around $7-$10 a shot in areas with a higher living wage, to $2-5 a shot elsewhere. ! If you need a crash course, Fanchimp Blog has a great piece on hiring professional photographers which can be found here.
  • 18. Get Your Products Seen With The Right Item Descriptions and Tags
  • 19. Item Descriptions Your item description is the place where you verbally engage potential customers. Approach your descriptions as informative conversation. You want to provide basic information, while at the same time maintaining an engaging and interesting tone.
  • 20. Provide Specific Information Customers want to know what size of product they are purchasing. Pictures can often be deceiving in scale. For this reason, it is important to include basic information such as height, width, length, holding capacity etc . . . in your posts.
  • 21. Demonstrate your product’s versatility Most items have some obvious use or function attached to them. However, many items have multiple uses, many of which your potential buyer may not think of without your guidance. The more things your item can be used for, the more perceived value it holds in the mind of a customer.
  • 22. Tagging Items Effectively Etsy’s search system used to feature those items related to the search keywords that had been most recently added. However, Etsy has now switched their system to highlight items which are most relevant to the keywords or phrases searched, regardless of how recently they have been posted.
  • 23. What this means… Is that the days of posting/relisting items in order to appear higher in Etsy search are no more. Instead, it is more important than ever to have item tags that relate to what buyers are searching for.
  • 24. Repeat keywords in your item title to increase SEO potential The more a word is repeated in your listing, the more chance someone searching that word on Etsy will end up at your page. Etsy pages also show up in good searches. For instance, if my item title is “Stoneware Mug with Rueger Pottery’s Variegated Blue Glaze,” I might want to include tags such as “Stoneware Mug,” “Blue Mug,” Blue Stoneware Mug,” etc . . .
  • 25. Generating 5 Star Reviews For Your Etsy Product Pages
  • 26. Now that you have built your brand and presented your product at its best It is time to focus on customer satisfaction and service. The truth is, positive reviews drive sales. You may have a compelling brand and great product presentation, but if your customer is unsatisfied with your communication or feels that you are being insensitive to their needs, they will rarely leave a positive review, recommend you to others, or buy from you again.
  • 27. Prompt, Polite, and Engaging Communication Customers are going to send you messages with various questions, offers, and requests. It is important, whenever possible, to respond to these messages within one business day or less. This promptness conveys a sense of professionalism and also assures the customer that you value their time and potential business.
  • 28. There will inevitably be customers that are demanding or rude. It just comes with the territory. However, responding in kind is never helpful. Instead, assure them that you are doing your best to make their experience positive. Be polite, even if you have to refuse a request or say “no” to some custom order.
  • 29. Following Up with Customers A completed and shipped sale does not necessarily mean your job is done. Following up with customers can be a good way to stay connected and receive some valuable feedback. Several days after I know my product should have arrived.
  • 30. If a customer is satisfied with your product and service You may ask them if they are willing to submit a shop review for their transaction. Etsy sends messages to remind buyers to leave feedback, but often for me, it is the personal interaction which actually prompts the buyer to follow through and submit a review. However, it is important not to come across as pushy.
  • 31. Join The Community: www.FitSmallBusiness.com Click here to tweet this presentation. See the full article here