How to get the best results when using crowdsourcing sites like 99Designs.com or crowdSPRING.com to design your company's logo.

1. Tips for Crowdsourcing a logo for
your small business
by FitSmallBusiness.com

2. do you need a new logo?

3. Several websites enable you to hold
design competitions in which dozens
of designers compete to provide your
company with a new logo. If you find a
logo that you like, you pay the winning
designer around $400 - $500 to take
ownership of the logo.

4. However, if you do not like the
designs that are being submitted, you
can walk away from the competition
and owe nothing. The competition
offers a low-risk method of tapping
the creative energy of designers
around the globe.

5. How Crowdsourcing a logo works

6. Brief
Contest
Feedback
Choose
and Pay
1. Submit a design brief and select
the prize level for the competition.
2. View and provide feedback on the
initial designs.
3. Guarantee the prize (or walk
away) and select finalists.
4. Pick a winner and get the goods.

7. tips on submitting a design brief

8. A design brief is basically a
description of what you want. The
most important part of the brief is
where you provide examples of
logos that you “like”, as the
designers will seek to copy
elements of those logos.

9. How can you find sample logos? As
always, Google is great resource. In
this case, their image search feature
comes in handy. If you are opening
an Italian restaurant, you might type
“Italian restaurant”, “italian food
logo”, “italy food icons” into
Google’s Image search.

10. tips For providing feedback
on initial designs

11. It is very important to provide
feedback. Providing feedback serves
two purposes:
FEEDBACK
1. It provides a direction for future
designs
2. It indicates to the designers that
you are invested in finding a new
logo.

12. FEEDBACK
Many of the best designers don’t
submit their work until 24 hours or so
before the end of the open submission
period in order to protect themselves
from having their design “copied” by
less talented designers. They also
look at the level of involvement of the
person running the competition.

13. tips on guaranteeing the prize
& selecting finalists

14. We suggest that you don’t
guarantee the prize until you have
one logo that you really like.
Show the logos to a few people
for feedback before guaranteeing
the prize.

15. In our case, even though we had a
clear favorite logo, we selected three
finalists to create a sense of
competition. We made specific
requests for logo changes to each of
the finalists, like no color gradient,
against a different color background,
and with a different graphic symbol.

16. tips on Getting the goods

17. Creating a new logo is often the first
step in graphically enhancing the
og.
image of your firm. Often a new
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Be sure the ask the winning designer
for this information.

19. the results of our design competition
Old Logo
“99designs” New and Improved Logo

20. And Finally...

21. To learn how to be a more successful
entrepreneur visit us at....

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www.FitsmallBusiness.com

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www.FitsmallBusiness.com

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www.FitsmallBusiness.com