21. Prevalent Business Models & Trends - Emerging
On line retail continues surge - fitness models follow
"People are just shifting their dollars to the
Web," said Sucharita Mulpuru, vice president
and principal analyst for Forrester Research
Inc. Online retail sales will grow 10% a year for
the next five years, accounting for 53% of all
U.S. retail sales by 2014, according to Forrester
Research.
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23. bryankorourke.com The Future of the Fitness Industry
Technology: etymology greek - meaning skillful
application of an art. The practical application of
science in commerce or industry.
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24. bryankorourke.com The Future of the Fitness Industry
Gordon Moore
Co-Founder of Intel
Number of transistors on a chip
will double every two years.
“Moore’s Law”
Technology: the pace of change is not linear its
exponential. Adoption rate is increasing
similarly.
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25. bryankorourke.com The Future of the Fitness Industry
Law of accelerating returns . We are just seeing
the start - “knee of the curve”
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28. bryankorourke.com The Future of the Fitness Industry
-Commercial Internet began
only 5,300 days ago
-Serves over 1.5 Billion people
-79% of US adult population
-40% of US consumers use
search engines for comparative
shopping
Internet: The free exchange of information with
limited constraints.
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30. bryankorourke.com The Future of the Fitness Industry
The “Grid” Becoming 30
Increasingly Integrated
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The ability to
increasingly and more
easily integrate
technology into daily life
is upon us.
Devices - getting smaller and more powerful.
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33. bryankorourke.com The Future of the Fitness Industry
Mobile Internet Access:
Pew - 56% of US Adults
Increase of 73% in 17 months
Mobility: Communication & information when
ever and where ever the customer wants it.
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34. bryankorourke.com The Future of the Fitness Industry
Mobile speeds will increase ...........
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Web 3.0
the “Semantic” Web
Internet will become more intelligent ...........
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36. bryankorourke.com The Future of the Fitness Industry
Outsourced Service Platforms
Salesforce.com
Cloud Computing: Low cost ubiquitous storage
and application deployment !
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37. bryankorourke.com The Future of the Fitness Industry
explosion of interactive tools & platforms
37
56. "companies that
expect a glorious
past to shield
them from the
forces of change
driven by
advancing
technology
will fail."
- Rupert Murdoch
56
57. 2009 U.S. Revenues
(in billions $)
US Soda Biz $70 Billion
300.0
225.0
150.0
75.0
0 206
20
Fitness Facilities 21 40
Video Games
OTC Diet
Retail Pharma
57
64. To compete you will have to carefully consider your
point of differentiation
•Price
•Features
•Competitive abilities
•Wellness Option
64
65. "It may be fatal to assume that minor
adjustments to current business models will
keep the fitness industry abreast of changing
times."
http://futureoffitnesswhitepaper.ning.com/
65
75. business model - new models needed
INDUSTRY
SUPPLIER
PARTNER CUSTOMER
NETWORK RELATIONSHIPS
CORE VALUE CUSTOMER
CAPABILITIES PROPOSITION SEGMENTS
ACTIVITY DISTRIBUTION
CONFIGURATION CHANNELS
COST REVENUE
STRUCTURE STREAMS
DEMAND
CUSTOMER
digital technologies
75
76. business model - asthetics | design | concept
melding the digital & physical experience
76
81. business model - what is technology doing ?
INDUSTRY
SUPPLIER
PARTNER
NETWORK
CUSTOMER
RELATIONSHIPS
+
CORE VALUE CUSTOMER
CAPABILITIES PROPOSITION SEGMENTS
ACTIVITY DISTRIBUTION
CONFIGURATION CHANNELS
COST REVENUE
STRUCTURE STREAMS
_ DEMAND -
CUSTOMER
81
85. "Of the ten leading
vacuum tube
companies, none
participated in the
transistor revolution".
–Chet Raymo
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86. bryankorourke.com The Future of the Fitness Industry
Empowered
Consumers
It’s all about the
“You”
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To Deliver Value Organizations Used To ......
Product - Build fences, own it all
Price - Competition, supply - demand
Place - Physical distribution
Promotion - Sell, sell, sell
....Legacy of the Industrial Revolution
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88. bryankorourke.com The Future of the Fitness Industry
To Deliver Value Organizations Must Now......
Product = Experience, Co-Created
Price = New Value Exchanges
Place = Marriage of Digital & Physical 24/7
Promotion = Conversation or Engagement
.... A New Way of Doing Things
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89. bryankorourke.com The Future of the Fitness Industry
C.K. Prahalad
“World’s Most Influential
Management Thinker”
-Times of London 2007
“To successfully compete
companies must reinvent
their process & culture in
order to sustain innovative
solutions.”
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102. Technological Innovation and the Fitness &
Wellness Industry: Predicting the Impact
Merger of Technologies Including Social Media
Will Create New Low Price Alternatives
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106. bryankorourke.com The Future of the Fitness Industry
Product = Experience, Co-Created
Price = New Value Exchanges
Place = Marriage of Digital & Physical 24/7
Promotion = Conversation or Engagement
.... A New Way of Doing Things
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Hi-Tech
Hi-Touch
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108. bryankorourke.com The Future of the Fitness Industry
Financial Services
Industry
Measure is not
# of Bank Branches
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technology platforms - 24/7 service & support
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112. bryankorourke.com The Future of the Fitness Industry
The Crisis...
23% of Americans participate in no physical activity
62% of Americans obese or overweight -18% rise in last decade.
23% of Americans still smoke. 3000 start each day.
78% of men eat vegetables less than three times per day.
75% - 90% of visits to Primary Care Physicians are for stress.
THE COST IS BANKRUPTING OUR NATION
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113. bryankorourke.com The Future of the Fitness Industry
Head - Traditional Fitness Industry
Long Tail - New Wellness Space
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