Innovation in service firms lags behind innovation in industrial firms, says research from the Flanders DC knowledge center at the Vlerick Management School. The research also gives strategy and policy recommendations. We think that service innovation is important: 3 out of 4 jobs in Flanders come from the service industries.
4. How to combine radical & incremental innovation:
1. Ambidexterity!
pat ! and
your ! simultaneously
head! rub your belly
5. How to combine radical & incremental innovation:
2. Punctuated Equilibrium!
pat your head STOP then rub your belly STOP pat
your head again STOP rub your belly AND SO ON!
6. How do Firms Innovate?!
Geen Geen
No innovation! innovatie! No innovation! innovatie!
27%! 41%!
Exploitatie! Exploitatie!
Exploitation! Exploitation!
14%! 13%!
Doorbroken! Doorbroken!
Punctuated equilibrium! evenwicht! Punctuated equilibrium! Evenwicht!
24%! 24%!
Exploratie! Exploratie!
Exploration! 5%! Exploration! 2%!
Ambidexterity! Ambidextrie!
Ambidextrie! Ambidexterity!
20%!
30%!
0
0!
10
10!
20
20!
30
30!
40
40!
50
50!
Manufacturing! Services!
17. • INTERNATIONAAL
BELEID
Foreign example:!
€70 million programme in Germany !
• Verschillende beleidsinitiatieven binnen (Finland, Duitsland) en buiten
(Japan) EU
• B.v. Duitsland
• “Innovation with services”
• Doel: zelfde excellentie in dienstensector als in productie
• Beleid, onderzoek, handel, industrie, inetrmedairen, sociale
partners
• Nieuwe tools en methodologieen
• Voorrang:
• methoden voor engineering van processen in dienstensector
• technologie engineering voor nieuwe diensten
18. Conclusions!
• Service industry very important for jobs!
• 4 out of 10 service companies doesnʼt innovate!
• Companies should combine radical and incremental
innovation!
– How they do this is less important (ambidexterity or
punctuated equilibrium)!
– 44% combines the two already (54% in industrial sector)!
• Heterogenity is very important!
• Important role for suppliers and customers!
• We need a more focused and explicit service innovation
policy!
• Awareness gap with regard to government support
programmes !
SmartBike DC was a bicycle sharing system implemented in August 2008 with 120 bicycles and 10 automated rental locations in the central business district of Washington, D.C. The network was the first of its kind in North America,[1] but was replaced by the larger Capital Bikeshare system in the fall of 2010.[2]SmartBike DC officially ceased operations in January 2011.[3]The program was a public-private partnership between the District of Columbia Department of Transportation and the advertising firm Clear Channel Outdoor, which operates similar automated bike rental systems in France, Norway, Sweden and Spain.
Belangrijke sector, de dienstensectorBBP Vlaanderen 2008: 76% diensten, 23% industrie, 1% landbouwWereldwijd sterkst groeiende industrieEU: 155 miljoenwerknemers (2007)EU: enige sector die nog jobs creeertThe LG Mobile Service Cruiser is a moving service centre dedicated to servicing consumers who own and use LG’s smart and stylish mobile phones. It offers existing and new LG mobile phone users the opportunity to service and update their mobile phones ensuring that they are always in tip top condition.With the LG Mobile Service Cruiser, consumers can update their mobile phone software for free, get their LG mobile phones fully backed-up upon request, and obtain genuine spare parts at affordable prices. LG will also provide a full range of mobile phone accessories for those who wish to purchase them. The team of technicians on board the cruiser will be present to provide information to consumers on how to use or care for their mobile phones.
Incrementele innovatie VGLWinkler Prins: continu updaten, uitbreiden, aanpassen, afgeleide producten (jaarboeken, grote WP, kleine WP etc)(kleine) verbeteringen in bestaande producten, methoden, processen, marketing aanpak, business model, …ExploitatieRadicale innovatieVGL Wikipedia: heel nieuw concept, user generated, crowdsourced, gratis online encyclopedie overal en altijd beschikbaar“Echt” nieuwExploratieHoe combineren ?Ambidextrie: radicaal en incrementeel tegelijkDoorbrokenevenwicht: radicaal en incrementeelafwisseldend
Gegevens: “CommunityInnovationSurveys” (EU Innovation Scorebord)Met dank aan Steunpunt O&O indicatorenLongitudinale studie: 2002 t/m 2006Steekproef: 349 productiebedrijven & 184 dienstenbedrijven
Innovation in services: not really structuredServices: processes with involvement of suppliers and customers“natuurlijke” deelnemersaan het innovatieprocesvaakincrementeelAsk yourself:Hoe managen we incrementele innovatie in elk onderdeel van ons bedrijf ? Geven we voldoende incentives ?Zijn we in staat om radicaal te vernieuwen wanneer dit nodig is ? Hoe organiseren we dit ?Hoe betrekken we onze leveranciers en klanten bij het innovatieproces ?
Innovation in services: not really structuredServices: processes with involvement of suppliers and customers“natuurlijke” deelnemersaan het innovatieprocesvaakincrementeelAsk yourself:Hoe managen we incrementele innovatie in elk onderdeel van ons bedrijf ? Geven we voldoende incentives ?Zijn we in staat om radicaal te vernieuwen wanneer dit nodig is ? Hoe organiseren we dit ?Hoe betrekken we onze leveranciers en klanten bij het innovatieproces ?
Innovation in services: not really structuredServices: processes with involvement of suppliers and customers“natuurlijke” deelnemersaan het innovatieprocesvaakincrementeelAsk yourself:Hoe managen we incrementele innovatie in elk onderdeel van ons bedrijf ? Geven we voldoende incentives ?Zijn we in staat om radicaal te vernieuwen wanneer dit nodig is ? Hoe organiseren we dit ?Hoe betrekken we onze leveranciers en klanten bij het innovatieproces ?
Innovation in services: not really structuredServices: processes with involvement of suppliers and customers“natuurlijke” deelnemersaan het innovatieprocesvaakincrementeelAsk yourself:Hoe managen we incrementele innovatie in elk onderdeel van ons bedrijf ? Geven we voldoende incentives ?Zijn we in staat om radicaal te vernieuwen wanneer dit nodig is ? Hoe organiseren we dit ?Hoe betrekken we onze leveranciers en klanten bij het innovatieproces ?
Illustrator Fred McNabb's vision of the future in 1956. Hmmm Flat panel TV, Video Phone and Helicopter. Well Some of it came true. And is that the Disney "House of the Future" in the background?
SmartBike DC was a bicycle sharing system implemented in August 2008 with 120 bicycles and 10 automated rental locations in the central business district of Washington, D.C. The network was the first of its kind in North America,[1] but was replaced by the larger Capital Bikeshare system in the fall of 2010.[2]SmartBike DC officially ceased operations in January 2011.[3]The program was a public-private partnership between the District of Columbia Department of Transportation and the advertising firm Clear Channel Outdoor, which operates similar automated bike rental systems in France, Norway, Sweden and Spain.