SlideShare una empresa de Scribd logo
1 de 17
What’s the survey? 	A 2011 survey of Members of the European Parliament (MEPs) exploring how they use the web to communicate with constituents, and to inform their thinking on policy matters
Executive summary:Using the web for outgoing communication The most notable developments since the 2009 survey have been the doubling of social network uptake (mainly Facebook), the rising popularity of Twitter (but by a far smaller margin), and the decline in blogging.  Personal contact and media coverage are still viewed by MEPs as most effective although there is a shift towards social media, especially social networks. This confidence does not apply to all channels: many respondents feel that Twitter is ineffective. Of those who tweet and/or blog, the greatest benefit was universally named as ‘expressing views to constituents’ rather than ‘engaging in conversation’.
Executive summary:Using the web for research All MEPs use the internet extensively to research their daily legislative work. Media remains key with both traditional and EU-focused news being regularly followed, indicating an interesting overlap between traditional media and digital: digital tools are increasingly used as the gateway to traditional media. Interest group websites are also valuable sources of information, in particular when they provide summaries of issues, although MEPs still appreciate in-depth reports. Specific issue websites are valued more than generic organisation websites, which implies that producing separate, specialised content on key issues through microsites for example is a highly viable approach when communicating with MEPs.
10 key stats 69% of MEPs use social networks whereas in 2009 only 33% used social networks extensively. 29% write a personal blog, compared to 40% in 2009. 34% are on Twitter, up from 21%. 61% consider social networks as effective channels of communication but only 31% felt the same way about Twitter specifically. 88% deem national media coverage effective in communicating with voters; personal contact is the most valued with 95% calling it effective. 78% consider personal websites effective communications channels. 30% of those who blog and 33% who tweet use two or more languages. 95% visit online versions of traditional newspapers several times a week. 80% visit interest group sites every week. 80% of MEPs are looking for summaries of issues when researching online.
Which of the following online tools do you use to communicate to voters and other interested parties?
How effective do you believe these channels to be in communicating with voters and other interested parties?
If you blog, in which language do you normally blog? If you are on Twitter, in which language do you normally Tweet?
If you blog, which is the greatest benefit?
If you are on Twitter, which is the greatest benefit?
How frequently do you use the following online tools/resources for research or other daily legislative work?
When researching online, what are you looking for?
How important are the following in informing your thinking on policy issues?
How useful are the following methods of stakeholder communication in informing your thinking on policy issues? (companies, trade associations, NGOs, other)
Methodology The data was generated from qualitative research with eight multiple choice questions on an internet based survey tool. 120Members of the European Parliament responded. The sample represents 16% of European Parliamentarians in the 7th legislature. Of the 120 responses, 109 chose to give information as to their nationality and party. From these we have representatives from most national delegations and political groups, broadly reflecting the composition of the Parliament.
Charities Fleishman-Hillardmade a donation to these charities for every response received from a Member of the European Parliament. ONE LAPTOP PER CHILD is a charity that seeks to create educational opportunities for the world’s poorest children by providing each child with specially designed laptops, thus ensuring they are better connected to each other, to the world and to a brighter future.  For more information please visit: www.laptop.org SAVE THE CHILDREN-PAKISTAN APPEAL. Following the devastating floods in 2010 in Pakistan, Save the Children is working with national, district and local governments to send vital health staff and supplies to unreached communities. Official website: www.savethechildren.org
	For the complete survey visit www.epdigitaltrends.eu

Más contenido relacionado

La actualidad más candente

Christina Zarcadoolas - Leapfrogging: What Social Media Is Doing for Communic...
Christina Zarcadoolas - Leapfrogging: What Social Media Is Doing for Communic...Christina Zarcadoolas - Leapfrogging: What Social Media Is Doing for Communic...
Christina Zarcadoolas - Leapfrogging: What Social Media Is Doing for Communic...Plain Talk 2015
 
Microblogging meets politics
Microblogging meets politicsMicroblogging meets politics
Microblogging meets politicsGabriela Grosseck
 
Group Political Communication In CMC
Group Political Communication In CMCGroup Political Communication In CMC
Group Political Communication In CMCaazim javed
 
Social Media Role in politics ziad jaser
Social Media Role in politics   ziad jaserSocial Media Role in politics   ziad jaser
Social Media Role in politics ziad jaserZiad Jaser
 
Integrating Word of Mouth into Consumer-Centric Measurement
Integrating Word of Mouth into Consumer-Centric MeasurementIntegrating Word of Mouth into Consumer-Centric Measurement
Integrating Word of Mouth into Consumer-Centric MeasurementKeller Fay Group
 
Social media youth n politics
Social media youth n politicsSocial media youth n politics
Social media youth n politicsNaitik Vyas
 
Uses and impact of social media in political campaigning
Uses and impact of social media in political campaigningUses and impact of social media in political campaigning
Uses and impact of social media in political campaigningVijaykumar Meti
 
Social Media as a powerful tool for Political parties
Social Media as a powerful tool for Political parties Social Media as a powerful tool for Political parties
Social Media as a powerful tool for Political parties Dr.Aravind TS
 
Social Media And Politics, May 20, 2009
Social Media And Politics, May 20, 2009Social Media And Politics, May 20, 2009
Social Media And Politics, May 20, 2009FredSolop
 
Jason A. Cohen - Political Communication Literature Review and Analysis Paper
Jason A. Cohen - Political Communication Literature Review and Analysis PaperJason A. Cohen - Political Communication Literature Review and Analysis Paper
Jason A. Cohen - Political Communication Literature Review and Analysis PaperJason A. Cohen
 
The 2015 European Parliament Digital Trends Survey - Full Results
The 2015 European Parliament Digital Trends Survey - Full ResultsThe 2015 European Parliament Digital Trends Survey - Full Results
The 2015 European Parliament Digital Trends Survey - Full ResultsFleishmanHillard Brussels
 
Can Social Media, As A Communication Tool, Bring The End Of The Spiral Of Sil...
Can Social Media, As A Communication Tool, Bring The End Of The Spiral Of Sil...Can Social Media, As A Communication Tool, Bring The End Of The Spiral Of Sil...
Can Social Media, As A Communication Tool, Bring The End Of The Spiral Of Sil...inventionjournals
 
Social media & general election
Social media & general electionSocial media & general election
Social media & general electionRitesh Chaudhary
 
2nd Social Media Assignment
2nd Social Media Assignment2nd Social Media Assignment
2nd Social Media AssignmentEzinne Ugwu
 

La actualidad más candente (19)

Christina Zarcadoolas - Leapfrogging: What Social Media Is Doing for Communic...
Christina Zarcadoolas - Leapfrogging: What Social Media Is Doing for Communic...Christina Zarcadoolas - Leapfrogging: What Social Media Is Doing for Communic...
Christina Zarcadoolas - Leapfrogging: What Social Media Is Doing for Communic...
 
Judith Schossböck & Christina Neumayer - POLITICAL LURKERS? Young people in...
Judith Schossböck & Christina Neumayer  - POLITICAL LURKERS?  Young people in...Judith Schossböck & Christina Neumayer  - POLITICAL LURKERS?  Young people in...
Judith Schossböck & Christina Neumayer - POLITICAL LURKERS? Young people in...
 
Microblogging meets politics
Microblogging meets politicsMicroblogging meets politics
Microblogging meets politics
 
Group Political Communication In CMC
Group Political Communication In CMCGroup Political Communication In CMC
Group Political Communication In CMC
 
Social Media Role in politics ziad jaser
Social Media Role in politics   ziad jaserSocial Media Role in politics   ziad jaser
Social Media Role in politics ziad jaser
 
Integrating Word of Mouth into Consumer-Centric Measurement
Integrating Word of Mouth into Consumer-Centric MeasurementIntegrating Word of Mouth into Consumer-Centric Measurement
Integrating Word of Mouth into Consumer-Centric Measurement
 
Social media youth n politics
Social media youth n politicsSocial media youth n politics
Social media youth n politics
 
Social Media & Politics
Social Media & PoliticsSocial Media & Politics
Social Media & Politics
 
Uses and impact of social media in political campaigning
Uses and impact of social media in political campaigningUses and impact of social media in political campaigning
Uses and impact of social media in political campaigning
 
Social Media as a powerful tool for Political parties
Social Media as a powerful tool for Political parties Social Media as a powerful tool for Political parties
Social Media as a powerful tool for Political parties
 
Social Media And Politics, May 20, 2009
Social Media And Politics, May 20, 2009Social Media And Politics, May 20, 2009
Social Media And Politics, May 20, 2009
 
Social media and civic life
Social media and civic lifeSocial media and civic life
Social media and civic life
 
Jason A. Cohen - Political Communication Literature Review and Analysis Paper
Jason A. Cohen - Political Communication Literature Review and Analysis PaperJason A. Cohen - Political Communication Literature Review and Analysis Paper
Jason A. Cohen - Political Communication Literature Review and Analysis Paper
 
The 2015 European Parliament Digital Trends Survey - Full Results
The 2015 European Parliament Digital Trends Survey - Full ResultsThe 2015 European Parliament Digital Trends Survey - Full Results
The 2015 European Parliament Digital Trends Survey - Full Results
 
Can Social Media, As A Communication Tool, Bring The End Of The Spiral Of Sil...
Can Social Media, As A Communication Tool, Bring The End Of The Spiral Of Sil...Can Social Media, As A Communication Tool, Bring The End Of The Spiral Of Sil...
Can Social Media, As A Communication Tool, Bring The End Of The Spiral Of Sil...
 
ASS3SUM1
ASS3SUM1ASS3SUM1
ASS3SUM1
 
Social media & general election
Social media & general electionSocial media & general election
Social media & general election
 
2nd Social Media Assignment
2nd Social Media Assignment2nd Social Media Assignment
2nd Social Media Assignment
 
The Internet's Role in the 2010 Midterm Elections
The Internet's Role in the 2010 Midterm ElectionsThe Internet's Role in the 2010 Midterm Elections
The Internet's Role in the 2010 Midterm Elections
 

Similar a Fleishman-Hillard Brussels MEP survey 2011

Social media it's not a fad! 062211
Social media it's not a fad! 062211Social media it's not a fad! 062211
Social media it's not a fad! 062211Incyte Marketing
 
Opportunities and Challenges in Media and Information.pptx
Opportunities and Challenges in Media and Information.pptxOpportunities and Challenges in Media and Information.pptx
Opportunities and Challenges in Media and Information.pptxJohnMarkDechavez1
 
Politics 3.0 : A New Democratic Model Forged by Civil Society and Digital Tec...
Politics 3.0 : A New Democratic Model Forged by Civil Society and Digital Tec...Politics 3.0 : A New Democratic Model Forged by Civil Society and Digital Tec...
Politics 3.0 : A New Democratic Model Forged by Civil Society and Digital Tec...Sonia Eyaan
 
Independent candidates can win elections 2014
Independent candidates can win elections 2014Independent candidates can win elections 2014
Independent candidates can win elections 2014Sardar Sanjay Matkar
 
Political Communication.pptx
Political Communication.pptxPolitical Communication.pptx
Political Communication.pptxUmer Ikram
 
Institutions adapting to new media technology. Norwegian parties and the Inte...
Institutions adapting to new media technology. Norwegian parties and the Inte...Institutions adapting to new media technology. Norwegian parties and the Inte...
Institutions adapting to new media technology. Norwegian parties and the Inte...Øyvind Kalnes
 
Social media and parliament
Social media and parliamentSocial media and parliament
Social media and parliamentJyrki Kasvi
 
Does Parliament Dream of Electric Sheep?
Does Parliament Dream of Electric Sheep?Does Parliament Dream of Electric Sheep?
Does Parliament Dream of Electric Sheep?Good Things Foundation
 
Social Networking And Hiv Aids Communications 01
Social Networking And Hiv Aids Communications 01Social Networking And Hiv Aids Communications 01
Social Networking And Hiv Aids Communications 01pete cranston
 
Sm comms slides tech try
Sm comms slides tech trySm comms slides tech try
Sm comms slides tech tryLasa UK
 
Democracy & inclusion (copenhagen) may 2015 (helen milner)
Democracy & inclusion (copenhagen) may 2015 (helen milner)Democracy & inclusion (copenhagen) may 2015 (helen milner)
Democracy & inclusion (copenhagen) may 2015 (helen milner)Helen Milner
 
Information 2.0 and beyond where are we going
Information 2.0 and beyond  where are we goingInformation 2.0 and beyond  where are we going
Information 2.0 and beyond where are we goingHero Wa
 
World e-Parliament Report 2016 Launch (Chile, June 2016)
World e-Parliament Report 2016 Launch (Chile, June 2016)World e-Parliament Report 2016 Launch (Chile, June 2016)
World e-Parliament Report 2016 Launch (Chile, June 2016)Andy Williamson
 

Similar a Fleishman-Hillard Brussels MEP survey 2011 (20)

Social media it's not a fad! 062211
Social media it's not a fad! 062211Social media it's not a fad! 062211
Social media it's not a fad! 062211
 
Effects of new media
Effects of new mediaEffects of new media
Effects of new media
 
Opportunities and Challenges in Media and Information.pptx
Opportunities and Challenges in Media and Information.pptxOpportunities and Challenges in Media and Information.pptx
Opportunities and Challenges in Media and Information.pptx
 
Politics 3.0 : A New Democratic Model Forged by Civil Society and Digital Tec...
Politics 3.0 : A New Democratic Model Forged by Civil Society and Digital Tec...Politics 3.0 : A New Democratic Model Forged by Civil Society and Digital Tec...
Politics 3.0 : A New Democratic Model Forged by Civil Society and Digital Tec...
 
My Digital Library: Leveraging Today’s Mobile and Participatory Information E...
My Digital Library: Leveraging Today’s Mobile and Participatory Information E...My Digital Library: Leveraging Today’s Mobile and Participatory Information E...
My Digital Library: Leveraging Today’s Mobile and Participatory Information E...
 
Independent candidates can win elections 2014
Independent candidates can win elections 2014Independent candidates can win elections 2014
Independent candidates can win elections 2014
 
Political Communication.pptx
Political Communication.pptxPolitical Communication.pptx
Political Communication.pptx
 
Institutions adapting to new media technology. Norwegian parties and the Inte...
Institutions adapting to new media technology. Norwegian parties and the Inte...Institutions adapting to new media technology. Norwegian parties and the Inte...
Institutions adapting to new media technology. Norwegian parties and the Inte...
 
Social media and parliament
Social media and parliamentSocial media and parliament
Social media and parliament
 
Onalytica WP
Onalytica WPOnalytica WP
Onalytica WP
 
Internet and politics dci group preso
Internet and politics dci group presoInternet and politics dci group preso
Internet and politics dci group preso
 
Does Parliament Dream of Electric Sheep?
Does Parliament Dream of Electric Sheep?Does Parliament Dream of Electric Sheep?
Does Parliament Dream of Electric Sheep?
 
Does Parliament Dream of Electric Sheep?
Does Parliament Dream of Electric Sheep?Does Parliament Dream of Electric Sheep?
Does Parliament Dream of Electric Sheep?
 
Social Networking And Hiv Aids Communications 01
Social Networking And Hiv Aids Communications 01Social Networking And Hiv Aids Communications 01
Social Networking And Hiv Aids Communications 01
 
ASS3SUM1
ASS3SUM1ASS3SUM1
ASS3SUM1
 
Sm comms slides tech try
Sm comms slides tech trySm comms slides tech try
Sm comms slides tech try
 
Democracy & inclusion (copenhagen) may 2015 (helen milner)
Democracy & inclusion (copenhagen) may 2015 (helen milner)Democracy & inclusion (copenhagen) may 2015 (helen milner)
Democracy & inclusion (copenhagen) may 2015 (helen milner)
 
Information 2.0 and Beyond: Where are we, where are we going?
Information 2.0 and Beyond: Where are we, where are we going?Information 2.0 and Beyond: Where are we, where are we going?
Information 2.0 and Beyond: Where are we, where are we going?
 
Information 2.0 and beyond where are we going
Information 2.0 and beyond  where are we goingInformation 2.0 and beyond  where are we going
Information 2.0 and beyond where are we going
 
World e-Parliament Report 2016 Launch (Chile, June 2016)
World e-Parliament Report 2016 Launch (Chile, June 2016)World e-Parliament Report 2016 Launch (Chile, June 2016)
World e-Parliament Report 2016 Launch (Chile, June 2016)
 

Más de FleishmanHillard Brussels

Nine things you maybe didn't know about (social) video
Nine things you maybe didn't know about (social) videoNine things you maybe didn't know about (social) video
Nine things you maybe didn't know about (social) videoFleishmanHillard Brussels
 
Getting stuff done for your MEP with digital & social
Getting stuff done for your MEP with digital & socialGetting stuff done for your MEP with digital & social
Getting stuff done for your MEP with digital & socialFleishmanHillard Brussels
 
When does it make sense to go VISUAL in EU public affairs?
When does it make sense to go VISUAL in EU public affairs?When does it make sense to go VISUAL in EU public affairs?
When does it make sense to go VISUAL in EU public affairs?FleishmanHillard Brussels
 
5 tips for creating great e-mail newsletters
5 tips for creating great e-mail newsletters5 tips for creating great e-mail newsletters
5 tips for creating great e-mail newslettersFleishmanHillard Brussels
 
Reaching MEPs on Twitter - the art of the ad
Reaching MEPs on Twitter - the art of the adReaching MEPs on Twitter - the art of the ad
Reaching MEPs on Twitter - the art of the adFleishmanHillard Brussels
 
Using Twitter & LinkedIn together in EU public affairs
Using Twitter & LinkedIn together in EU public affairsUsing Twitter & LinkedIn together in EU public affairs
Using Twitter & LinkedIn together in EU public affairsFleishmanHillard Brussels
 
The US presidential campaign behind the scenes
The US presidential campaign behind the scenesThe US presidential campaign behind the scenes
The US presidential campaign behind the scenesFleishmanHillard Brussels
 
Palm oil regulation overview from Europe, October 2012
Palm oil regulation overview from Europe, October 2012Palm oil regulation overview from Europe, October 2012
Palm oil regulation overview from Europe, October 2012FleishmanHillard Brussels
 

Más de FleishmanHillard Brussels (9)

Nine things you maybe didn't know about (social) video
Nine things you maybe didn't know about (social) videoNine things you maybe didn't know about (social) video
Nine things you maybe didn't know about (social) video
 
Getting stuff done for your MEP with digital & social
Getting stuff done for your MEP with digital & socialGetting stuff done for your MEP with digital & social
Getting stuff done for your MEP with digital & social
 
When does it make sense to go VISUAL in EU public affairs?
When does it make sense to go VISUAL in EU public affairs?When does it make sense to go VISUAL in EU public affairs?
When does it make sense to go VISUAL in EU public affairs?
 
5 tips for creating great e-mail newsletters
5 tips for creating great e-mail newsletters5 tips for creating great e-mail newsletters
5 tips for creating great e-mail newsletters
 
Reaching MEPs on Twitter - the art of the ad
Reaching MEPs on Twitter - the art of the adReaching MEPs on Twitter - the art of the ad
Reaching MEPs on Twitter - the art of the ad
 
Using Twitter & LinkedIn together in EU public affairs
Using Twitter & LinkedIn together in EU public affairsUsing Twitter & LinkedIn together in EU public affairs
Using Twitter & LinkedIn together in EU public affairs
 
The US presidential campaign behind the scenes
The US presidential campaign behind the scenesThe US presidential campaign behind the scenes
The US presidential campaign behind the scenes
 
Palm oil regulation overview from Europe, October 2012
Palm oil regulation overview from Europe, October 2012Palm oil regulation overview from Europe, October 2012
Palm oil regulation overview from Europe, October 2012
 
Digital and Public Affairs
Digital and Public AffairsDigital and Public Affairs
Digital and Public Affairs
 

Último

Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)Allon Mureinik
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonAnna Loughnan Colquhoun
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024The Digital Insurer
 
🐬 The future of MySQL is Postgres 🐘
🐬  The future of MySQL is Postgres   🐘🐬  The future of MySQL is Postgres   🐘
🐬 The future of MySQL is Postgres 🐘RTylerCroy
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...Martijn de Jong
 
Top 5 Benefits OF Using Muvi Live Paywall For Live Streams
Top 5 Benefits OF Using Muvi Live Paywall For Live StreamsTop 5 Benefits OF Using Muvi Live Paywall For Live Streams
Top 5 Benefits OF Using Muvi Live Paywall For Live StreamsRoshan Dwivedi
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024The Digital Insurer
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024Rafal Los
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptxHampshireHUG
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsMaria Levchenko
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking MenDelhi Call girls
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc
 
Salesforce Community Group Quito, Salesforce 101
Salesforce Community Group Quito, Salesforce 101Salesforce Community Group Quito, Salesforce 101
Salesforce Community Group Quito, Salesforce 101Paola De la Torre
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityPrincipled Technologies
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationRadu Cotescu
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...apidays
 
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsEnterprise Knowledge
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationSafe Software
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerThousandEyes
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Miguel Araújo
 

Último (20)

Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
🐬 The future of MySQL is Postgres 🐘
🐬  The future of MySQL is Postgres   🐘🐬  The future of MySQL is Postgres   🐘
🐬 The future of MySQL is Postgres 🐘
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
Top 5 Benefits OF Using Muvi Live Paywall For Live Streams
Top 5 Benefits OF Using Muvi Live Paywall For Live StreamsTop 5 Benefits OF Using Muvi Live Paywall For Live Streams
Top 5 Benefits OF Using Muvi Live Paywall For Live Streams
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed texts
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
 
Salesforce Community Group Quito, Salesforce 101
Salesforce Community Group Quito, Salesforce 101Salesforce Community Group Quito, Salesforce 101
Salesforce Community Group Quito, Salesforce 101
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organization
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
 
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI Solutions
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 

Fleishman-Hillard Brussels MEP survey 2011

  • 1.
  • 2. What’s the survey? A 2011 survey of Members of the European Parliament (MEPs) exploring how they use the web to communicate with constituents, and to inform their thinking on policy matters
  • 3. Executive summary:Using the web for outgoing communication The most notable developments since the 2009 survey have been the doubling of social network uptake (mainly Facebook), the rising popularity of Twitter (but by a far smaller margin), and the decline in blogging. Personal contact and media coverage are still viewed by MEPs as most effective although there is a shift towards social media, especially social networks. This confidence does not apply to all channels: many respondents feel that Twitter is ineffective. Of those who tweet and/or blog, the greatest benefit was universally named as ‘expressing views to constituents’ rather than ‘engaging in conversation’.
  • 4. Executive summary:Using the web for research All MEPs use the internet extensively to research their daily legislative work. Media remains key with both traditional and EU-focused news being regularly followed, indicating an interesting overlap between traditional media and digital: digital tools are increasingly used as the gateway to traditional media. Interest group websites are also valuable sources of information, in particular when they provide summaries of issues, although MEPs still appreciate in-depth reports. Specific issue websites are valued more than generic organisation websites, which implies that producing separate, specialised content on key issues through microsites for example is a highly viable approach when communicating with MEPs.
  • 5. 10 key stats 69% of MEPs use social networks whereas in 2009 only 33% used social networks extensively. 29% write a personal blog, compared to 40% in 2009. 34% are on Twitter, up from 21%. 61% consider social networks as effective channels of communication but only 31% felt the same way about Twitter specifically. 88% deem national media coverage effective in communicating with voters; personal contact is the most valued with 95% calling it effective. 78% consider personal websites effective communications channels. 30% of those who blog and 33% who tweet use two or more languages. 95% visit online versions of traditional newspapers several times a week. 80% visit interest group sites every week. 80% of MEPs are looking for summaries of issues when researching online.
  • 6. Which of the following online tools do you use to communicate to voters and other interested parties?
  • 7. How effective do you believe these channels to be in communicating with voters and other interested parties?
  • 8. If you blog, in which language do you normally blog? If you are on Twitter, in which language do you normally Tweet?
  • 9. If you blog, which is the greatest benefit?
  • 10. If you are on Twitter, which is the greatest benefit?
  • 11. How frequently do you use the following online tools/resources for research or other daily legislative work?
  • 12. When researching online, what are you looking for?
  • 13. How important are the following in informing your thinking on policy issues?
  • 14. How useful are the following methods of stakeholder communication in informing your thinking on policy issues? (companies, trade associations, NGOs, other)
  • 15. Methodology The data was generated from qualitative research with eight multiple choice questions on an internet based survey tool. 120Members of the European Parliament responded. The sample represents 16% of European Parliamentarians in the 7th legislature. Of the 120 responses, 109 chose to give information as to their nationality and party. From these we have representatives from most national delegations and political groups, broadly reflecting the composition of the Parliament.
  • 16. Charities Fleishman-Hillardmade a donation to these charities for every response received from a Member of the European Parliament. ONE LAPTOP PER CHILD is a charity that seeks to create educational opportunities for the world’s poorest children by providing each child with specially designed laptops, thus ensuring they are better connected to each other, to the world and to a brighter future. For more information please visit: www.laptop.org SAVE THE CHILDREN-PAKISTAN APPEAL. Following the devastating floods in 2010 in Pakistan, Save the Children is working with national, district and local governments to send vital health staff and supplies to unreached communities. Official website: www.savethechildren.org
  • 17. For the complete survey visit www.epdigitaltrends.eu