Short presentation of Influmetrics and how content can search for its own audience

1. Reversing search – now the content searches for people who will find it interesting
Let your content search for leads
and opportunities.
Flemming Madsen, Founder
@FlemmingMa

2. Reversing search – now the content searches for people who will find it interesting
Example:
You are organising an event and
you would like to find some
people who can help spread the
word…

5. Just link to your
content

6. Alternatively, just drag-and-
drop the document
to the dashboard…

7. Alternatively, just drag-and-
drop the document
to the dashboard…

8. Some good options ,but also
some that are located far
away

9. Solution: Scoring the
profiles according to
location, job and
interests

10. All perfect now!

11. Also perfect for
• B2B Marketers - Lead generation
• Public Relations – Finding bloggers, journalists, editors, evangelists
• Thought Leadership – Finding influencers, white paper distribution
• Content Marketing – Finding bloggers, influencers, evangelists
• Public Awareness – Finding bloggers, influencers
• University Recruiters – Finding prospective students, evangelists
• Consultancies – Finding influencers, white paper distribution
• Charities – Finding evangelists, fund raisers

12. Reversing search – now the content searches for people who will find it interesting
Let your content search for leads
and opportunities.
Flemming Madsen, Founder
@FlemmingMa