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Map Pitch Book
1. MAP Edu, LLC.
Phone: 334-701-1480 Email: info@yourstudentmap.com Address: 126 South 8th Street, Opelika, AL. 36801
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2. The Problem
College students face information overload.
• Course selection, scheduling, and determining the most
efficient path to graduation are overly complicated
• Wrong decisions waste time and money, two resources
college students cannot spare
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3. The Solution
A simple, intuitive app for managing the education process
MAP is a Comprehensive Solution Set
Verizon 12:00 PM
Page Title
http://www.domain.com Google
An Efficient Pathway to Graduation
Course & Assignment Management
Integrated Study Guides
Social Integration
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4. Process Overview
1
2
3
University Data User (student)
4
1. Students make selections from College Data
2. Data is pushed back to College
3. Student gets all course material
4. Student receives real-time assignment
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5. Cloud Sourced
Verizon 12:00 PM
Page Title
http://www.domain.com Google
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6. User Acquisition
• Viral Marketing
• On-Campus Sporting Events
• Social Media
• Word of Mouth
• App Stores (Apple/Android)
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7. The Market
United States Europe Asia
20 million students 32 million students 70 million students
122 million user potential
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8. Multiple Revenue Drivers
The student market represents a significant opportunity
• Advertising
• Commissions (Textbooks, loans, credit cards)
• App Sales (iPhone, iPad, Android)
• Goods and Services (Location-based, such as Pubs,
Stores & Restaurants as well as general student-based
offers)
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9. Competition
Top 3 U.S. Competitors
MyEdu Blackboard Mobile DegreeWorks
MAP’s Advantages
Any Student, Any University
Comprehensive Solution Set
Simplifies & Organizes
Ease of Use
Mobile Apps
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10. Key Risks
In addition to the usual and customary risks associated with a startup, Management considers the
following to be Key Risks:
School Data. In order to provide a complete MAPS experience, data needs to flow between MAPS and
schools within the MAPS system. There are approximately four-thousand colleges and universities in
the U.S., many of whom can be expected to be early adopters of technology that enhance the student
experience. Management’s initial market strategy thus focuses on two prongs: First, educate school
administrators on the advantages of an app-based system. Second, access public course data in an
effort to develop a demand-based system (where students ask administrators for expanded/better
access).
Student Acceptance: Student acceptance is critical. Management will focus on an intuitive application
that simplifies the student’s educational experience, together with utilization of various campus, web and
social network-based channels for generating user interest.
Operating Costs: Management’s primary initial focus will be to add schools and end-users, and initial
revenue will be limited, and the company expects operating losses for the near term. Therefore, viability
will depend on Management’s ability to raise additional operating capital as needed, and to control
expenses. As market penetration develops Management expects to phase in advertising, textbook
commissions, “daily deal” type offerings and other goods and services targeted to students.
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11. Team & Advisors
John D. Parkman Umar Shah Phil Moody
Founder & CEO CTO & MLS Director UI/UX Director
Healthcare Technology Machine Learning Expert Design & HTML
Marketing & Sales Project Management Team Manager
U.S. Marine Corps User Experience Director
Matthew Elbeck, Ph.D Editor, Journal for Advancement of Marketing Education (JAME)
Advisor Editor, Journal of Educators Online (JOE)
Troy University - Professor of Marketing
Lee Vardaman, Ed.D Associate Provost of Student Academic Affairs, Troy
Advisor University
Blaine Stewart, CPA Senior Partner - Bevis, Eberhart, Browning, Walker & Stewart, PC
Advisor
Thomas Cook Founder & CEO - Virticle Media Group
Founder & CEO - Politics4all.com
Advisor
Award Winner - Mashable People’s Choice
Webby Award Honoree - Political Category
Zach Alsobrook Senior Partner - LPHA Law, PC
Legal Counsel
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12. Contact Us
MAP Edu, LLC.
126 South 8th Street
Opelika, AL. 36801
Contact:
John D. Parkman
ph. 334.701.1480
email. jparkman@myacademicprogram.com
Connect:
Facebook: http://www.facebook.com/YourStudentMAP
Gust: http://www.gust.com/c/myacademicprogram
AngelList: http://angel.co/myacademicprogram
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