1. SIP trunking and the
mobilization of
everything
Expanding
WebRTC
connectivity
The extreme
interoperability of
SIP
Linking UC and
developing
technologies
SIP trunking:
Weapon of mass connection
for the uber connected
future
Sean Hsieh
www.flowroute.co
m
@envisea
n
@flowrout
e

2. 2
What is
SIP
trunking
Facilitating
uber
connectivity
SIP
trunking as
an IT tool
The extreme interoperability of SIP
1 3

3. What is SIP?
Session Initiation Protocol
An industry standard signaling protocol that initiates
interactive communications over an internet
connection.
It’s a way to connect
everything.

4. Carries
most media
types.
Speaks a
language
endpoints can
easily
understand.
Enables
connections
between disparate
technologies.
What does SIP do?

5. The act of carrying audio calls out of a private exchange to the
PSTN.
Traditionally accomplished with fixed channel TDM
gateways/trunks:
IP
PBX
MULTIPLE
GATEWAYS
($$$$)
PST
N
What is trunking?
PRI/T1
(blocks of 23
channels)
E1
Inflexibl
e
(blocks of up to 30 channels)
Not
easily
scaleabl
e

6. What is SIP trunking?
The act of carrying audio calls out of a private
exchange to the PSTN over an IP
connection.
Removes
infrastructur
e
Open
s
acces
s
Significant
savings in
transmission costs

7. How does SIP trunking
facilitate uber
connectivity?
High availability
with automated
failover
Set up and
activate in
minutes
Rapid
expansion of
capacity
PST
N

8. SIP trunking as an IT tool - Take
control
Expand
featureset
on
demand.
Easily switch
providers and
configuration
s.
Manage ofice
moves/deployme
nts more
eficiently.
Adapt to
fraud threats
using
customizable
restrictions.
Save money
for investment
in
new
infrastructure.
Manage
unplanned
trafic bursts
+DI
D
+DI
D
+DI
D
CNAM E91
1
FORWAR
D

9. 2
UC’s responsive
connection to the
world
Connecting
future
additions
1
The bridge to Unified
Communications
Industry Insight
Adding new SIP-based features, such as presence or Unified Communications, is a major reason enterprises
are implementing SIP trunking.*
* http://www.sonus.net/resources/press-releases/comprehensive-study-sip-trunking-reflects-emerging-enterprise-adoption#sthash.h6rMNPEJ.dpuf

10. SIP trunking
UC’s responsive connection to the
worldSIP trunking provides signaling tools that
support UC’s wide variety of rich-media
connections.*
*http://www.channelpartnersonline.com/reports/2014/02/sip-trunking-unified.aspx

11. Connecting future additions.
Simplified
system
architecture.
Connects
entire systems
to the PSTN.
SIP trunking edge
devices enable full
range of
SIP-based RTC.
Pro Tip:
Maximize interoperability with RFC standard SIP trunking. (Flowroute adheres to RFC 3261 to ensure the
broadest range of interop.)
PST
N

12. 2
The unavoidable
migration to
workforce
mobility
Enabling
workforc
e
mobility
1
How SIP trunking facilitates
the mobilization of
everything

13. The mobility movement
of Americans spend at least
some time working outside
of the ofice each week
50%
of workers will be working
remotely by 2020, according
to London Business School’s
Global Leadership Summit
Pro Tip:
Flowroute delivers media directly to the destination peering networks. This translates to lower PDD, reduced
jitterand the ability to connect from anywhere without sacrificing quality.

14. Dramatically cut
voice
transmission
costs
Enabling mobility
Mobile voice is
data
- voice
connection not
required
SIP trunking
extends voice
over data
connections
Access
account from
anywhere
Trending Concern: BYOD, who
pays?SIP trunking solves the issue by delivering work calls over a soft phone configured to the organization’s
account.

15. 2
What is
WebRTC
?
WebRTC
applications for
business
SIP
trunking
and
WebRTC
Expanding WebRTC connectivity
1 3

16. What is WebRTC?
Real-time voice and video communications
connected natively through an Internet
browser.
WebRTC capable
browsers composed ¼ of
the browser market in
11/2013
WebRTC
phones hit
market in 2014
4 billion WebRTC
endpoints
globally by 2016
2013 2014 2016

17. WebRTC applications for business
Connect easily
Agents can work from
anywhere with a headset
and a WebRTC compatible
device with Internet
access.
Click to call
Connect potential
customers to a live
sales rep with one click.
Customer
service
Route calls around
IVRs based on where
click came from.
Simplify
collaboration
Browser-based
Internal
communications
with no setup.
Call
Call
Industry Insight
Nemertes Research Group says WebRTC won’t replace VoIP connections, but augment them to
simplify customer engagement.

18. <profilename="internal">
<settings>
<param name="ws-binding"
</settings>
</profile>
value=":5066"/>
Extend connection capabilities
SIP trunking connects WebRTC to the global
PSTN
Easy
configuration/integration
SIP trunking and WebRTC
Provider with experience
Flowroute was trusted by to power
their demo that launched their WebRTC module.

19. PiBX is a mobile calling system concept we built to set up a five
line phone system using WebRTC, a SIP trunking connection,
and
$35 of hardware.
PiBX Demo

20. 2
On
demand
capacity
Support
engineer
s
you can talk
to
Contro
l
What to expect from your SIP trunking
provider.
1 3
High quality
through
simplificatio
n
4

21. Forget channel
planning
Only pay for what you
use
The capacity you need

22. Service support included
An accessible support
team
• Phone support
• Email support
• Response times
Knowledge of the
system beyond the
service

23. Responsive account control
Intuitive
interfac
e
Instant
feature
activation
Customizable
toll-fraud
protections
Routin
g
contro
l

24. A clear phone connection
Audio
quality
- simplified audio path
Redundanc
y
Standard
s
adherenc
e
FLOWROUT
E

25. Download 11 tips from an industry
expert.
In addition to key questions and criteria, you’ll learn:
• The importance of being in control.
• Whether you can keep existing equipment.
• Why price isn't the most important consideration.
• What reliability really means.
How do you choose
a SIP trunking provider that can
deliver?
http://go.flowroute.com/choosing-a-provider-
ebook