Digital Identity is Under Attack: FIDO Paris Seminar.pptx
Jump start your social media marketing with blogs, Google+, Twitter, Facebook, Pinterest & Foursquare
1. visitdetroit.com
WELCOME
JUMP START YOUR
SOCIAL MEDIA MARKETING:
MORE THAN FACEBOOK
2. BLOGGING
Why Blogging Works
Opportunity to share why
your business is special
Starts a conversation with
prospects and customers
Trusted place for discreet
marketing
3. BLOGGING
BEST PRACTICES
Start with with content that is:
relevant, customer focused, and
interesting
Set a regular schedule
Once a week minimum
Always encourage readers to
take action
Evaluate after 12 months
4. GOOGLE+
Why Google+ Works
The “Professional” Facebook
Can say more and create
closer connections
Google is paying attention and
even rewarding G+ Users
Not a “must-have” social
platform – still growing
5. GOOGLE+
BEST PRACTICES
Make sure your audience is on
Google+
Set-up the right “Circles”
Customers, Prospects, Employees
Create unique content for G+
users
Photos, links, and video
drastically improves engagement
Use “Hangouts” for customer
service
6. TWITTER
Why Twitter Works:
Influencers and the press use
Twitter to find news and
resources
Easy way to establish position
as an authority
Relatively low time investment
required
High chance of catching “viral”
lightening
7. TWITTER BEST
PRACTICES
Focus on publishing 3rd party
resources regularly
12:1 ratio – twelve 3rd party
shares for every one of yours
Engage with audience. Thank
retweeters. Respond to
questions
The “Frequent Tweet” myth
8. FACEBOOK+
Why Facebook Works
Still the most popular social
media network (850 million+)
250 million photos uploaded
daily
425 million mobile users
Facebook’s new Offers
9. FACEBOOK
BEST PRACTICES
Keep it visual, keep it
engaging
Manage your community
Post regularly when your
audience is online
Review your analytics
10. PINTEREST
Why Pinterest Works
The third most popular social
network by traffic
Average American spends 98
minutes per week on Pinterest
Purchase conversion rate
higher than Twitter and
Facebook
80% of pins are repins
12. FOURSQUARE
Why foursquare Works
20 million users, 2,000 check-
ins per minute
Yelpification - menus, tips, lists
and photos
Mobile expected to overtake
PC for local search by 2015
Foursquare Radar
14. STOP THE SOCIAL GUILT
You Don’t Have to Be Active On
Every Single Social Media Platform.
Pick the Social Site That Works
and Master It.
15. CONNECT WITH US
Stan Smith Blog
ssmith@fluencymedia.com Fluencymedia.com/blog
Rich Retyi Twitter
rretyi@fluencymedia.com Twitter.com/FluencyMedia
Notas del editor
Offers: in beta, allows businesses with address on their brand pages to build branded offers
Visual: Photos from platforms, Timeline milestones, albumsEngaging: Calls to action and engagementManage the Community: Answers questions, thank people, respondPosting: 1-2 times per day maximum, when is your audience online?