Knowing is Half the Battle
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The document discusses key lessons and experiences from starting and running a business. It provides tips for entrepreneurs such as preparing for challenges ahead of time, accurately assessing your skills and experience when determining pay rates, maintaining clear communication with clients, and prioritizing self-care to avoid burnout.
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Knowing is Half the Battle
- 1. Spanish novelist Miguel de Cervantes said, "The man who is prepared has his battle half-fought." GEEKEND Friday, November 11, 2011
- 2. KNOWING IS HALF THE BATTLE 2 GEEKEND Friday, November 11, 2011
- 3. WHO ARE WE? 3 GEEKEND Friday, November 11, 2011
- 4. WHO ARE WE? BillSKenney 3 GEEKEND Friday, November 11, 2011
- 5. WHO ARE WE? BillSKenney + ErikReagan 3 GEEKEND Friday, November 11, 2011
- 6. WHO ARE WE? BillSKenney + ErikReagan = FocusLabLLC 3 GEEKEND Friday, November 11, 2011
- 7. THE AGENDA 4 GEEKEND Friday, November 11, 2011
- 8. THE AGENDA • Share key experiences from our business 4 GEEKEND Friday, November 11, 2011
- 9. THE AGENDA • Share key experiences from our business • Feel free to interrupt with a related question 4 GEEKEND Friday, November 11, 2011
- 10. THE AGENDA • Share key experiences from our business • Feel free to interrupt with a related question • Get the conversation going 4 GEEKEND Friday, November 11, 2011
- 11. TAKING THE LEAP 5 GEEKEND Friday, November 11, 2011
- 12. Are you ready? 6 GEEKEND Friday, November 11, 2011
- 13. TAKING THE LEAP 7 GEEKEND Friday, November 11, 2011
- 14. TAKING THE LEAP • Be responsible, crunch the numbers 7 GEEKEND Friday, November 11, 2011
- 15. TAKING THE LEAP • Be responsible, crunch the numbers • In the end it’s not the numbers that matter 7 GEEKEND Friday, November 11, 2011
- 16. TAKING THE LEAP • Be responsible, crunch the numbers • In the end it’s not the numbers that matter • Trust your gut 7 GEEKEND Friday, November 11, 2011
- 17. UNDERSTANDING YOUR VALUE 8 GEEKEND Friday, November 11, 2011
- 18. How much am I worth? Should I charge more? 9 GEEKEND Friday, November 11, 2011
- 19. WHAT IS MY VALUE? 10 GEEKEND Friday, November 11, 2011
- 20. WHAT IS MY VALUE? • Industry range can be confusing 10 GEEKEND Friday, November 11, 2011
- 21. WHAT IS MY VALUE? • Industry range can be confusing • Early on you will undercut yourself 10 GEEKEND Friday, November 11, 2011
- 22. WHAT IS MY VALUE? • Industry range can be confusing • Early on you will undercut yourself • Don’t just take anything that equals money 10 GEEKEND Friday, November 11, 2011
- 23. UNDERSTANDING VALUE 11 GEEKEND Friday, November 11, 2011
- 24. UNDERSTANDING VALUE • Utilize tools to help determine your pricing 11 GEEKEND Friday, November 11, 2011
- 25. UNDERSTANDING VALUE • Utilize tools to help determine your pricing • What these tools don’t account for: 11 GEEKEND Friday, November 11, 2011
- 26. UNDERSTANDING VALUE • Utilize tools to help determine your pricing • What these tools don’t account for: - Years of experience 11 GEEKEND Friday, November 11, 2011
- 27. UNDERSTANDING VALUE • Utilize tools to help determine your pricing • What these tools don’t account for: - Years of experience - Wealth of knowledge 11 GEEKEND Friday, November 11, 2011
- 28. UNDERSTANDING VALUE • Utilize tools to help determine your pricing • What these tools don’t account for: - Years of experience - Wealth of knowledge - Confidence in your skills 11 GEEKEND Friday, November 11, 2011
- 29. UNDERSTANDING VALUE • Utilize tools to help determine your pricing • What these tools don’t account for: - Years of experience - Wealth of knowledge - Confidence in your skills - Demand 11 GEEKEND Friday, November 11, 2011
- 30. Picasso was sitting in a Paris café when an admirer approached & asked if he would do a quick sketch on a paper napkin. Picasso politely agreed, swi ly executed the work, and handed back isthe Spanish novelist Miguel de Cervantes said, "The man who napkin — but not before has his for a rather significant amount of asking battle half-fought." prepared money. The admirer was shocked: “How can you ask for so much? It only took you a minute to draw this!”... 12 GEEKEND Friday, November 11, 2011
- 31. Spanish novelist Miguel de Cervantes said, "The man who is “No”, Picasso replied, “It took me 40 years” prepared has his battle half-fought." 13 GEEKEND Friday, November 11, 2011
- 32. THINK DIFFERENTLY 14 GEEKEND Friday, November 11, 2011
- 33. THINK DIFFERENTLY • Don’t resolve to only charge what someone will pay 14 GEEKEND Friday, November 11, 2011
- 34. THINK DIFFERENTLY • Don’t resolve to only charge what someone will pay • Charge according to the value of the service 14 GEEKEND Friday, November 11, 2011
- 35. THINK DIFFERENTLY • Don’t resolve to only charge what someone will pay • Charge according to the value of the service • Try not to budge on your position 14 GEEKEND Friday, November 11, 2011
- 36. CONTRACTS Get one. 15 GEEKEND Friday, November 11, 2011
- 37. IT’S A MUST 16 GEEKEND Friday, November 11, 2011
- 38. IT’S A MUST • Defining the roles of both parties 16 GEEKEND Friday, November 11, 2011
- 39. IT’S A MUST • Defining the roles of both parties • Protection for both parties 16 GEEKEND Friday, November 11, 2011
- 40. IT’S A MUST • Defining the roles of both parties • Protection for both parties • Creating a professional guide to work within 16 GEEKEND Friday, November 11, 2011
- 41. IT’S A MUST • Defining the roles of both parties • Protection for both parties • Creating a professional guide to work within • Avoiding scope creep 16 GEEKEND Friday, November 11, 2011
- 42. “BUT YOU SAID...” Profit Margin 17 GEEKEND Friday, November 11, 2011
- 43. “BUT YOU SAID...” Profit Margin 17 GEEKEND Friday, November 11, 2011
- 44. “BUT YOU SAID...” Profit Margin 17 GEEKEND Friday, November 11, 2011
- 45. “BUT YOU SAID...” Profit Margin 17 GEEKEND Friday, November 11, 2011
- 46. MANAGING EXPECTATIONS & Clear Communication 18 GEEKEND Friday, November 11, 2011
- 47. WORDS ARE KEY 19 GEEKEND Friday, November 11, 2011
- 48. WORDS ARE KEY • Clear communication is essential 19 GEEKEND Friday, November 11, 2011
- 49. WORDS ARE KEY • Clear communication is essential • Over communicate when in doubt 19 GEEKEND Friday, November 11, 2011
- 50. WORDS ARE KEY • Clear communication is essential • Over communicate when in doubt • If you say you’ll do it, do it 19 GEEKEND Friday, November 11, 2011
- 51. WORDS ARE KEY • Clear communication is essential • Over communicate when in doubt • If you say you’ll do it, do it • Learn from your communication mistakes 19 GEEKEND Friday, November 11, 2011
- 52. SAYING “NO” 20 GEEKEND Friday, November 11, 2011
- 53. Y 21 GEEKEND Friday, November 11, 2011
- 54. DON’T BE A “YES” MAN 22 GEEKEND Friday, November 11, 2011
- 55. DON’T BE A “YES” MAN • In the beginning you will say “YES” a lot 22 GEEKEND Friday, November 11, 2011
- 56. DON’T BE A “YES” MAN • In the beginning you will say “YES” a lot • A er all - you need to make money, right? 22 GEEKEND Friday, November 11, 2011
- 57. DON’T BE A “YES” MAN • In the beginning you will say “YES” a lot • A er all - you need to make money, right? • Not all projects are profitable in the end 22 GEEKEND Friday, November 11, 2011
- 58. WHEN TO SAY “NO” 23 GEEKEND Friday, November 11, 2011
- 59. WHEN TO SAY “NO” • If the project does not fit your business goals 23 GEEKEND Friday, November 11, 2011
- 60. WHEN TO SAY “NO” • If the project does not fit your business goals • If it is not beneficial to revenue / exposure / portfolio 23 GEEKEND Friday, November 11, 2011
- 61. WHEN TO SAY “NO” • If the project does not fit your business goals • If it is not beneficial to revenue / exposure / portfolio • Client seems unorganized / unprofessional 23 GEEKEND Friday, November 11, 2011
- 62. WHEN TO SAY “NO” • If the project does not fit your business goals • If it is not beneficial to revenue / exposure / portfolio • Client seems unorganized / unprofessional • Goes against your business ethics 23 GEEKEND Friday, November 11, 2011
- 63. Be intentional in the projects you accept. It is important to find the right fit for both parties. 24 GEEKEND Friday, November 11, 2011
- 64. TIME TO GROW Pace yourself. 25 GEEKEND Friday, November 11, 2011
- 65. 26 GEEKEND Friday, November 11, 2011
- 66. SLOW & STEADY 27 GEEKEND Friday, November 11, 2011
- 67. SLOW & STEADY • Be strategic & methodical 27 GEEKEND Friday, November 11, 2011
- 68. SLOW & STEADY • Be strategic & methodical • Growth can damage your key areas: 27 GEEKEND Friday, November 11, 2011
- 69. SLOW & STEADY • Be strategic & methodical • Growth can damage your key areas: - Quality of work 27 GEEKEND Friday, November 11, 2011
- 70. SLOW & STEADY • Be strategic & methodical • Growth can damage your key areas: - Quality of work - Communication 27 GEEKEND Friday, November 11, 2011
- 71. SLOW & STEADY • Be strategic & methodical • Growth can damage your key areas: - Quality of work - Communication - Time management 27 GEEKEND Friday, November 11, 2011
- 72. BUILDING YOUR TEAM 28 GEEKEND Friday, November 11, 2011
- 73. BUILDING YOUR TEAM • Complementary skills are key 28 GEEKEND Friday, November 11, 2011
- 74. BUILDING YOUR TEAM • Complementary skills are key • You do not need another “you” 28 GEEKEND Friday, November 11, 2011
- 75. BUILDING YOUR TEAM • Complementary skills are key • You do not need another “you” • Each member has a clear role and value 28 GEEKEND Friday, November 11, 2011
- 76. SELF PRESERVATION A er all, you need to live. 29 GEEKEND Friday, November 11, 2011
- 77. 30 GEEKEND Friday, November 11, 2011
- 78. TAKE A BREATH 31 GEEKEND Friday, November 11, 2011
- 79. TAKE A BREATH • Life is more than your business 31 GEEKEND Friday, November 11, 2011
- 80. TAKE A BREATH • Life is more than your business • Keeping your sanity and quality of work 31 GEEKEND Friday, November 11, 2011
- 81. TAKE A BREATH • Life is more than your business • Keeping your sanity and quality of work • Recharging your batteries 31 GEEKEND Friday, November 11, 2011
- 82. TAKE A BREATH • Life is more than your business • Keeping your sanity and quality of work • Recharging your batteries • Returning with a clear and working brain 31 GEEKEND Friday, November 11, 2011
- 83. DEFINE LIMITATIONS 32 GEEKEND Friday, November 11, 2011
- 84. DEFINE LIMITATIONS • The office actually has working hours 32 GEEKEND Friday, November 11, 2011
- 85. DEFINE LIMITATIONS • The office actually has working hours • Hold yourself and your clients to them 32 GEEKEND Friday, November 11, 2011
- 86. DEFINE LIMITATIONS • The office actually has working hours • Hold yourself and your clients to them • Turn around times on work / communication 32 GEEKEND Friday, November 11, 2011
- 87. DEFINE LIMITATIONS • The office actually has working hours • Hold yourself and your clients to them • Turn around times on work / communication • Creating a working contract 32 GEEKEND Friday, November 11, 2011
- 88. THE RUNDOWN 33 GEEKEND Friday, November 11, 2011
- 89. THE RUNDOWN • Trust in yourself to make the correct decisions 33 GEEKEND Friday, November 11, 2011
- 90. THE RUNDOWN • Trust in yourself to make the correct decisions • Understanding and growing your value 33 GEEKEND Friday, November 11, 2011
- 91. THE RUNDOWN • Trust in yourself to make the correct decisions • Understanding and growing your value • Protecting interests with a solid contract 33 GEEKEND Friday, November 11, 2011
- 92. THE RUNDOWN • Trust in yourself to make the correct decisions • Understanding and growing your value • Protecting interests with a solid contract • Maintain clear communication 33 GEEKEND Friday, November 11, 2011
- 93. THE RUNDOWN 34 GEEKEND Friday, November 11, 2011
- 94. THE RUNDOWN • Learn to say “no” 34 GEEKEND Friday, November 11, 2011
- 95. THE RUNDOWN • Learn to say “no” • Grow at a manageable pace 34 GEEKEND Friday, November 11, 2011
- 96. THE RUNDOWN • Learn to say “no” • Grow at a manageable pace • Build a powerful & complementary team 34 GEEKEND Friday, November 11, 2011
- 97. THE RUNDOWN • Learn to say “no” • Grow at a manageable pace • Build a powerful & complementary team • Maintain a balance between life and work 34 GEEKEND Friday, November 11, 2011
- 98. ADDED THOUGHTS • Immerse yourself in relevant communities • Share work & experiences with others • Learn from the experiences of others 35 GEEKEND Friday, November 11, 2011
- 99. We never stop learning 36 GEEKEND Friday, November 11, 2011
- 100. GO FORTH & conquer! and follow us on twitter ErikReagan BillSKenney 37 GEEKEND Friday, November 11, 2011