1. Market research can provide a strategic and focused way to communicate and receive insight on
customer thoughts and market trends. However, for market research to produce focused insights it
must be driven by a focused strategy. Here is some advice from FocusVision on how to make educated
marketing research decisions.
TIP # 1: KNOW WHAT YOU’RE LOOKING FOR
Market research provides an answer to a question, but to come up with a complete answer you need to
understand the question. First you should decide whether your question probes qualitative or
quantitative research.
Quantitative Qualitative
Research is Understanding and uncovering
Evaluating a known concept, issue, or idea
used for concepts or ideas
Stage in Early, or if your question is more open Late/End, when your question is precise and
development ended and roughly thought out leads to a specific answer
Results Descriptive words, pictures and videos Numerical values and statistics
Cheaper and less development needed. May
May be more time consuming and
Time & be able to use research that has already
costly because it usually requires focus
Development been conducted and post online. Otherwise
groups and interactive conversation
quick surveys can bring about these results.
High level of engagement and
Results will provide a straight answer backed
interactive produces a detailed
with reliable evidence. Also reaches a larger
Strengths analysis. The interaction between
population and shows results from that
members produces a discussion that
population as a whole
can be lead by the developer.