The Football+ Foundation has developed a Manual to initially help the football clubs towards a sustainable CSR policy. This Manual serves as a starter kit and offers inspiration to clubs who wish to start with social action. But it is equally useful for clubs who want to continue to grow their community action. The Manual also makes you familiarise in the way the Football+ Foundation uses the +.

2. 2

3. 3

4. The
stimulates and publicises all social
commitments undertaken by Belgian
football clubs.
The
collaborates with partners in the
community to achieve this aim:
public authorities, organisations and
businesses.
The
provides knowledge and support,
develops projects, communicates
and mobilises.
4

5. In recent years many social initiatives have been set up
by football clubs. For some clubs, social campaigns are
inscribed in their DNA. That’s all well and good but more
could be done.
That is why the Football Foundation was set up. The
aim of this enhanced cooperation between KBVB, Pro
League, National Football League, VFV and ACFF, which
encompasses the entire Belgian football world, is to
stimulate clubs to engage more in visible social projects.
Sporting and social challenges can indeed be taken up
jointly. The Football Foundation aims to facilitate
win-win projects, for example between a club and its local
institutions, organisations and businesses.
Yes, your club too can offer a little extra to the community!
The Football Foundation would like to help you in this
endeavour, and that is exactly why we have created this
Manual. We want to create a social momentum in Belgian
football and give it visibility with the + that is popping up
everywhere.
Want to join us? I hope so, because ‘plus est en vous’!
Jean Claude Van Rode
Chairman
5

6. 6
CORPORATE
SOCIAL
RESPONSIBILITY:
A FOR EVERY CLUB

7. In recent years, the business world has begun to focus
more and more on Corporate Social Responsibility (CSR).
Interest in CSR has also increased within the world of
football. Football is increasingly seen and appreciated
as something that can strengthen society. Football
clubs are discovering the strong bond they can create
with their fans and surroundings – the community – by
getting involved in social initiatives and developing a
strong local network.
More and more clubs, in all divi-
sions, are starting up social initiatives.
A strong CSR profile is, after all, not
just something for the big clubs. The
inspiration and motivation to play a
role within the local community are
crucial factors.
The Football Foundation has a
proven track record when it comes to
assisting clubs in taking up their CSR.
Together with the club, the
Football Foundation takes the
specific character and culture of the
club as a starting point to design a
social profile that will reflect and even
reinforce the club’s identity.
Do you want to start with
CSR in your club? There are
various possible activities
in many different areas
ranging from one-off events
to longrunning programmes.
On pages 10 and 11 you will find a brief
description of all the options.
For information on how to give CSR a
permanent place within the club, turn to
pages 12-13.
One thing is for sure: the Football
Foundation will be there to help you
with the start-up (see pages 14 and 15)
and the communication strategy
(see pages 25 ff).
7

8. A CLUB WITH
A SUSTAINABLE
CSR POLICY
Together with a number of
other football clubs, KAA
Gent is one of the pioneers
in Belgium when it comes
to community engagement.
Its current community
operation Voetbal in de
stad (Football in the city) is
a unique achievement and
an inspiration for other
football clubs and local
councils.
8

9. HOW DID IT ALL BEGIN?
Connecting the appropriate mu-
nicipality departments to the right
people within the football club, KAA
Gent created its community project
in 2007. A dedicated non-profit or-
ganisation was set up – Voetbal in
de stad – and a suitable community
manager was appointed. This person
took charge of the design and man-
agement of the daily functioning of
the operation which was jointly run by
the club and the municipality. The city
functioned primarily as the ‘puller’
while the football club played the role
of facilitator. Gradually a local partner
network was developed by approach-
ing fan clubs, schools, welfare organi-
sations, etc.
WHO DID WHAT?
While the initiative originally came
from the city, with the club lend-
ing its support, KAA Gent was soon
convinced that it should play more
than just a supporting role. This arose
from its ambition to fully integrate
the football club into the city and so
expand its public activities. The com-
munity operation, along with its com-
munity manager, was fully integrated
into the football club and the com-
munity manager was given the job of
designing a policy, taking into account
all target groups and possibilities.
WHAT HAS IT BECOME?
Voetbal in de stad has now become
the pivot of KAA Gent’s social engage-
ment. It was moulded into an auda-
cious policy for 2012-2014 - ‘Kansen
voor de stad’ – ‘Opportunities for the
city’. This includes projects which aim
to build up an even stronger local
network by including the commercial
partners of KAA Gent. But just as im-
portantly, plans were drafted to start
up campaigns to expand operations
into other city quarters and spread
the club’s imprint over more parts of
the city. To date, KAA Gent is involved
in areas such as employment, integra-
tion, health promotion and disease
prevention, education, diversity and
much much more.
HOW IS IT FUNDED?
Like every department within the
football club, the community op-
eration needs its own operational
budget. KAA Gent provides some
of the financial support for Voetbal
in de stad from its own income and
supplements this with contributions
from the municpality and local part-
ners as well as receiving provisional
incentivising subsidies awarded by the
Football Foundation. In addition,
it also sets up fundraising campaigns
involving the club’s commercial part-
ners and other third parties. Its suc-
cess is therefore the result of evenly
balanced funding.
WHAT ABOUT THE FUTURE?
The new football stadium brings
with it new challenges. With the sup-
port of the board and the city and the
efforts of local partners and the fans,
the community manager will try to
increase the social return of Voetbal in
de stad to the benefit of the club and
the community. A club with a sustain-
able CSR policy.
KAA Gent +
the Ghent
municipality join
forces to create
a sustainable
Corporate Social
Responsibility
policy (CSR)
9

10. FOOTBALL CLUBS
MAKE THE
DIFFERENCE IN
VARIOUS SOCIAL
AREAS
10

11. Here we highlight four
areas in which football
clubs can make a
contribution, regardless
of the division they are
playing in. This will give
you a sense of the wide
range of social projects
that are already being
realised right now on
Belgian football fields.
CASE 1: HEALTH CARE
Building up or maintaining your
condition with your favourite club –
you can do it with Club Brugge. This
football club called on fans and neigh-
bourhood residents to come and take
part in ‘Start to Run’, a fitness activity
which simultaneously pays attention
to a healthy diet, physical activity and
a healthy lifestyle. Jogging sessions in
the club colours are organised under
the supervision of medical or sports
experts. Running together for better
health.
CASE 2: EDUCATION
Tutoring with the promise of at-
tending a training session of your
favourite football team – Sporting
Charleroi have made it possible. The
football club uses the aura of its play-
ers and stadium to help children with
learning problems. On Saturdays and
Wednesday afternoons, participating
kids receive tutoring in the Sporting
Charleroi boxes... so far with great
results. This free coaching offer has
helped hundreds of children in recent
years to avoid dropping out of school.
Expert pedagogical supervision, the
close involvement of their parents
and a pat on the back from players
and staff are what it takes to score in
school too.
CASE 3: International
Solidarity
Football clubs are not blind to the
problems in the world and try to
adopt a position of solidarity. Een-
dracht Aalst, for instance, has for
years been providing logistical and
administrative support to the devel-
opment organisation “Hope Flanders”
in South Africa. South African children
from families affected by AIDS have
benefited from this support which
enables them to play football again.
Playing football enables them to for-
get for a moment the harsh reality
of their lives and provides them with
an opportunity to learn various skills
which they need to survive.
CASE 4: INTEGRATION
Full integration means that every-
one should be fully entitled to engage
in sports activities. This includes, for
example, those with mental and/or
physical disabilities. Football club K.
Lierse SK therefore offers ‘G-voetbal’
for children and adults, ranging from
training to participation in the local
football competition and in organised
‘G-events’ for the disabled. In doing
so, Lierse wants to show that the
yellow-and-black family includes all.
Fancy having a go yourself or
are you looking for something
a little more in line with your
club or local council? Our
website is filled to the brim
with inspired ideas:
www.fplusf.be.
11

12. WHO?
The community manager doesn’t
have a single set profile, as each club
has its own identity, culture, mode of
organisation and so on. That’s why the
embedding of the community man-
ager can differ across various clubs.
The important thing is for the club’s
board to recognise the added value of
a community manager. The commu-
nity manager’s job must have its posi-
tion on the organisational chart, just
like the commercial manager, youth
manager, communications manager,
etc.
A community manager builds up a
good network both inside and out-
side the club. Within his own club, he
knows the key figures who can sup-
port him in his function. This includes
not only the general manager and the
coach but also the maintenance team.
He must also be familiar with what is
going on in the community and the
region. He builds up a network of
contacts with the local authorities and
social organisations.
The community manager keeps
an eye on what is happening in the
(football) world. He participates in
meetings that may be relevant to his
activities, performs benchmarking and
is not afraid to collaborate with other
football clubs.
DO IT
YOURSELF
12

13. What?
Many clubs take their first steps
in Corporate Social Responsibility
through one-off projects. This has
also proven to be an ideal stepping
stone to a more organised approach.
The next phase in the social engage-
ment of our clubs is to develop a basic
operation. This needs to include the
following components which provide
the community activities of a football
club with a sustainable character:
• a long-term policy covering several
years
• a well-embedded community
manager
• a local platform with a
coordinating structure
• the use of the club’s
communication channels
• the engagement of players and
infrastructure
• a transparent budget with evenly
balanced funding
• relevant and sustainable social
projects in line with the club’s
policy
An ideal basic operation is aligned
with the club’s vision and its entire
operations. It does not depend on the
sports or financial cycles of the foot-
ball club. It is moreover supported by
campaigns that are forged around
the club’s identity and have a social
added value for the region where the
club is based. These campaigns are
developed in consultation with the lo-
cal stakeholders: municipalities, fans,
businesses, social partners, ...
The Football Foundation is your
ideal partner in setting up such a basic
operation. Following a detailed road-
map, we work together to achieve the
desired result.
How?
As a community manager, you are
responsible for the community opera-
tion in the broad sense of the word.
Cooking costs money to the commu-
nity too. The community operation
can be funded from various sources:
• within the club: funds can be
earmarked in the club’s budget for
the community manager’s salary
and/or to finance the community
projects. This might concern purely
financial means and/or include
contributions in kind (logistics,
equipment, ...)
• the local authorities: the
municipality can cooperate in
supporting the community by
making a contribution towards
personnel expenses and/
or projects. This may be the
municipality as such or one or more
particular departments.
• the community operation: the
community operation itself can
set up fundraising campaigns to
finance its own community: for
example, by selling special limited
edition supporters’ items.
• private sponsors: the club’s regular
business partners, local SMEs,
service clubs, ... may find it useful
to support a project within the
framework of their own CSR policy.
The Football Foundation too will
help you attract financing. For in-
stance, we have our own project calls:
the Football Foundation finds
(public) partners to cooperate with in
achieving joint objectives. These joint
objectives are set out in project calls,
which allow funds to be allocated to
clubs that contribute to the realisa-
tion of these social objectives by sub-
mitting projects.
13

14. The Football
Foundation offers
support in various areas.
Inspiration
This Manual will help you set up
your first social activity. If you’ve
already started, you’re certain to find
inspiration here to further develop
your community operation.
If you’re looking for a suitable pro-
ject based on a specific theme, visit
our website, www.fplusf.be, for more
information on social projects in Bel-
gium and abroad.
If you want to be informed of all
the news about football and the
community in Belgium, you can reg-
ister for our newsletter on the
website too.
ADVICE, COACHING AND
ASSISTANCE
The Football Foundation has a
team of people ready to advise and
assist you on a daily basis. Whether
you are a football club, a municipal
council, a partner or a fan, we can
help you evaluate the options. What
is feasible for your club on the basis
of the available people and resourc-
es, the local context and existing
opportunities. We look at the general
picture and assist you by sharing
and distributing knowledge. We
will moreover get you in touch with
relevant partner organisations, help
you develop a project or offer you a
ready-made project. Finally, we track
down potential channels to help you
raise funds.
Promotion
If you already have up and
running community projects
or are planning to set one
up in the short term, let us
know. We will make sure
you get a place in the
Football Foundation’s
richly filled ‘trophy cabi-
net’ by communicating
your project through our
website and social media
channels.
HOW DOES THE
Football Foundation
SUPPORT YOU?
14

15. Health scores!
Gezond scoort! is a joint train-
ing programme for schools
and football clubs. Pupils get
together with their favourite
professional footballer to learn
about healthy diets, physical ac-
tivities and not smoking. During
kick-off at the club, children can
take part in an obstacle course,
eat a healthy snack and fill out
a lifestyle questionnaire. During
one-on-one meetings, the pupils
sign a contract with a profes-
sional player in which they agree
to do their best during the pro-
gramme. The kick-off is followed
by a school programme.
The following themes are cov-
ered: physical activity, a healthy
diet and the use of addictive
substances. Players or the coach,
doctor or physiotherapist visit
the school and stay in touch
with the pupils to provide extra
motivation. During the finale of
the programme, all the pupils
are awarded a diploma by the
professional football players.
Gezond scoort! convinces vul-
nerable youngsters that doing
sports and eating healthy food
can be fun.
 www.gezondscoort.be
Belgian Homeless Cup
The Belgian Homeless Cup
(BHC) is a social football com-
petition for the homeless. Their
re-integration process is kick-
started by the power of football.
This programme can be of a
social (a stepping stone to social
assistance) or a professional
nature (training). Physical pro-
gress is also made, by working
on fitness or a healthy diet.
The BHC organises tourna-
ments in public places and sup-
ports the local teams. BHC also
has an ongoing communication
campaign which aims to increase
awareness of the issue of home-
lessness. Care providers and
Belgian football clubs cooperate
in order to make all this happen.
The homeless are carried along
on the positive momentum of
football. They work together
as a team to achieve a common
goal, take on responsibilities
and, in doing so, take a first step
towards a new beginning.
 www.belgianhomelesscup.be
Football Kick-Off
The Football Kick-Off is a na-
tional football tournament for
people with disabilities. For a
few years now, those who feel
impeded to take part in regular
football have been able to play
via G-voetbal. The Football Kick-
Off gives all ‘G-teams’ in Belgium
a unique chance to take part in a
special football tournament.
What makes this event unique
is the presence of professional
trainers in the first and second
division who coach the G-teams
during the tournament, with the
teams playing in the real football
outfits of the professional clubs!
- coaching. In addition, the com-
petitions are supervised by ref-
erees from the top division and
players can try getting a penalty
past a professional goalie. The
Football Kick-Off ensures that
participants have an unforget-
table day and closes the gap
between regular football and
G-football.
 www.footballkickoff.be
15

16. KBVB+
The dynamism within Belgian
football is at cruising speed. In
order to achieve our ambitions,
we have to realise that football
and society are intimately inter-
woven.
Belgian football is a major
community player, if only be-
cause of the great number of
members, clubs, competitions
and fans. By doing our work, we
provide a strong social adhesive:
we unite many people around
universal values.
Yet we can do more. We can
harness the power of football to
score off the pitch too and make
people stronger.
The Football Foundation
has chosen for an organization
which aims to assist every club in
its social cooperation with lo-
cal partners. This is a rewarding
offer. Accept it. And let us know
what type of social action you
take. By using the , of course!
Steven Martens, Secretary-general
Pro League+
‘Football can’t change the
world, but it can feed a good
shot.’ For years, the Pro League
has used this positive and re-
alistic attitude to underpin its
social activities. Not only is its
Christmas campaign SOS Kin-
derdorpen in the stadiums a
permanent calendar fixture, it
also organizes an annual aware-
ness campaign on tolerance
in collaboration with the clubs
and the Federal Ministry of the
Interior.
All sixteen Pro League clubs
additionally have a social pro-
gramme adapted to their local
environment. They are con-
vinced of the added value this
offers and of the positive effect
it has on their organisation. Yet
we can do more. The Pro League
aims to develop into an organisa-
tion of sixteen socially responsi-
ble businesses which provide a
basic social operation.
In partnership with the
Football Foundation, the
Pro League wants to create a
social surplus in its sixteen home
bases. Good going for the first
division! Keep it up, but most of
all: show it, use the !
Ludwig Sneyers, Director-general
NATIONAL
FOOTBALL LEAGUE+
The upgrading of the com-
petition in the second division
gives the National Football
League the chance to evolve
further. And they are seizing
the opportunity on the social
level too. The National Football
League is important for the
Football Foundation’s project
to extend its service to clubs in
the lower divisions. Not only as
a link between professional and
amateur football, but also as a
link between football and the
community.
A number of clubs in our
League are engaged in social
projects. The League wants to
build on these good examples
and stimulate its clubs to de-
velop social programmes. These
social activities often illustrate
that cooperation with local ac-
tors, especially local authorities,
leads to good practices. Sup-
ported by good communication,
this cooperation complements
the sports dimension of the
clubs and generates local good-
will. So we send a warm call to
the second division: tell us about
your social engagement, commu-
nicate the !
Jacques Lefèvre, Administrator
16

17. THIS IS
A CALL!Let’s take a different team picture for once.
A team picture with a big .
Let’s think outside the pitch for once.
Expand into the wider community.
Let’s show that the DNA of football has many social
characteristics. Many points.
Embrace the community, take social action, on a large or small
scale. But most of all, spread the word: say ‘ ’!
If we all set up social activities and say ‘ ’, Belgian football will
conquer the hearts and minds of even more people.
So let’s join together to get a great result. Let’s score more than
just goals.
Because, as everyone knows:
• stands for positive. An attractive football club, with an
appealing game, on and off the pitch.
• stands for more. More football club with added value, in
sports and in the community.
• stands for together. Together we can make a difference.
In short: apply for your logo with the Football Foundation and
use the .
17

18. The KBVB sits on the board of the
Football Foundation and as such plays a
crucial role in achieving its objectives.
For example, the KBVB wants its Foundation to extend the
concept of ‘community work’ to the lowest football division. For
that purpose, an inventory has been compiled of the social activi-
ties of football clubs from the third national to the fourth pro-
vincial divisions. These ‘good practices’ can in turn inspire other
clubs and allow the Football Foundation to adapt its service to
the different demands and requirements.
In addition, the Football Foundation will help shape the
KBVB’s thematic campaigns. For example, in the areas of respect
and fair play.
Of course, the standard bearer of our Belgian football remains
the national team. Carried along on the new momentum, the
Red Devils too will play a key role in spreading the objectives and
achievements of the Football Foundation.
Belgian Football
18

19. Marc Wilmots:
“Off the pitch, the Red Devils are often Red
Angels. The most well-known case is probably the
strong performance by my captain Vincent Kompany
for SOS Kinderdorpen (SOS Child Villages). He
goes the extra mile there too. Various other Devils
have also done their social thing, within their club
or on a personal level, often inspired by their own
experiences. So, off the field, they are role models for
the football fans.
The Devils’ community is extensive. And the
interaction between fans and Devils is on the increase.
Yet we can do more. Social activities with and for the
wider population can enlarge our community. Every
fan can use the power of football to score for a good
cause himself or to get his favourite club interested in it.
Everyone will reap the benefits.
And just to make myself absolutely clear:
I challenge you to become !”
19

20. 1895, the year in which the
KBVB was established, is
the name of the umbrella
organisation of Red Devils
fan clubs. It grew out of a
collaboration between the
KBVB and the National
Supporters Federation
(NSF).
‘Voetbal een feest!’ (Football is a party!)
has proven over the years to be not just an
empty slogan. Quite the opposite! More
fans are coming to the stadium again,
in particular more women and children.
1895 aims to stimulate positive fan
behaviour and increase the interaction
between fans and Devils.
Social action with and for the wider
population will also enlarge the 1895
community. Fans, neighbourhood
residents and disadvantaged groups
such as youths with behavioural
problems and the disabled: the ob-
jective is to give them all a place in
the Red Devils’ story.
Every fan can use the power of football to score for a
good cause. 1895 is participating in several concrete
actions:
• During Red Devils’ matches, 1895 will organise a
txt campaign to choose the ‘Man of the match’.
The profits from this campaign will help fund social
(football) projects in Belgium and abroad.
• 1895 offers practical help and tips to Red Devils
fans who want to stop smoking.
• 1895 organises a fans’ tournament during the
Christmas Truces 2014 event with the participation
of the official fan clubs of the participating nations.
20

21. On the initiative of its
women’s team, KVK Ninove
has signed up 200 new blood
donors for the Red Cross,
earning it the honorary
title of ‘Football club with a
Heart’.
SK Berlare is taking part
in traffic safety awareness
campaigns: wearing safety
belts in the car and using
bicycles for short distances.
Tempo Overijse is organising
Dutch lessons for its foreign
youth players to facilitate
their integration in the club
and the community.
KSK Retie has given a chance
to a deaf-mute player in its A
team. With the right support
from fellow players, trainer
and club, a player with an
impairment can function
perfectly well in the normal
circuit.
Young players form the foundation of football. Boys and
girls come along every week to have fun on and off the
pitch. For many parents too, the football club is a place to
socialise. Football is deeply entrenched in the social life of
every village, neighbourhood, town and city quarter.
The VFV and the ACFF are sports federations that are
close to their members and accessible to them. It achieves
this by offering support to its clubs. We interpret the social
and educational role of football in society in an open,
dynamic and innovative way, assisting and supporting young
people so that they can enjoy playing football. Furthermore:
“What is your place in the world?” It’s about solidarity,
solidarity with those who are not there, in the club or in
the community. It’s about being aware that not everyone
gets the same opportunities. An ethical organisation that
demonstrates solidarity is a strong organisation.
Many clubs from the lower divisions have indicated
that they want to set up social activities. Together with
organisations that work in the field of welfare, poverty,
third world, integration, health, education, ...Together with
the Football Foundation we would like to give them our
wholehearted support. So organise something and tell us
about it, and you will receive the much coveted logo!
Benny Mazur, Secretary-general VFV
Gérard Linard, President ACFF
21

22. CREATING CHANCES WITH
KICKZ: WHERE COMMUNITY
WAS INVENTED
Great Britain is a country with a
solid history of community activities
as a part of club operations. Under
the banner ‘Creating Chances’, the
Premier League has developed vari-
ous subprojects. KickZ is one of these;
it was started up in London in 2006.
Clubs work with local partners (e.g.
the Metropolitan Police) to make the
local community safer and stronger.
The subproject consists of two to
three football sessions per week,
while other sessions provide pro-
grammes on drug prevention, health
promotion, volunteer work, career
guidance, …
At the moment, 42 football clubs
are working on 112 projects through-
out England. With a reach of 45,000
children and an output of 5,000
competence certificates for the par-
ticipants, this can only be described as
phenomenal.
 www.premierleague.com
(section ‘creating-chances’)
CSR IN
FOOTBALL – AN
INTERNATIONAL
STORY
FOUR INTERNATIONAL
CSR FOOTBALL CASE STUDIES
The Football Foundation found
a great deal of inspiration for its
community concept in models abroad.
We highlight a few of those here. The
Football+ Foundation knowledge
centre aims to serve as a conduit for
existing and new international good
practices.
22

23. MORE THAN FOOTBALL: GET
STARTED WITH NAC BREDA
The Netherlands has also built up
an impressive reputation in the com-
munity movement. The foundation
‘More than Football’ helps Dutch
clubs to set up a sustainable CSR
policy. NAC Breda is one of those
clubs with a strong community policy.
With their employment project ‘Get
Started’, NAC helps mobilise young
people between the ages of 16 and
27 without qualifications. During
a fourteen-week programme, the
youngsters are offered tailor-made
career guidance in the inspirational
setting of NAC Breda’s Rat Verlegh
Stadium. At the end of the fourteen
weeks, NAC Breda offers them an
apprenticeship with one of the club’s
many business partners. This is the
club’s contribution to a solution for
the high youth unemployment in cer-
tain areas of Breda.
 www.teamplaynac.nl
www.meerdanvoetbal.nl
CELTIC GLASGOW: THE
CLUB’S IDENTITY AS THE
ENGINE
For Celtic Glasgow, the social as-
pects of football are in the blood. This
Scottish club was set up in 1888 by
Brother Walfrid – a Scottish version of
Father Daens – to help meet the ma-
terial and spiritual needs of the poor-
est during the industrial revolution.
Football became synonymous with
emancipation. This identity has not
been diluted and endures to this day.
Celtic Glasgow was one of the first
clubs to have a Corporate Social Mis-
sion. Today the deeply rooted social
engagement of Celtic Glasgow takes
the form of a Charity Fund that funds
social projects, a well-equipped teach-
ing centre where 10,000 children and
young people acquire advanced ICT
skills every year, a health programme
for fans, etc.
 www.celticfc.net/
corporate_socialmission
FONDATION DU FOOTBALL:
LOCAL EFFORTS FOR
CITIZENSHIP
The French Fondation du Football
sets great score by the development
of a sense of citizenship. And that is
not just an empty slogan made up in
posh Paris headquarters. On the con-
trary, this message is conveyed by the
17,753 clubs that constitute the close-
knit network of the Fondation.
In particular, the Fondation makes
great efforts to share ‘good practices’
that the clubs, both small and big,
have developed themselves. They are
centered around five themes: health,
fair play and arbitration, citizenship,
equal opportunities and environment.
The Fondation acts as a hub that pro-
vides the clubs with useful formats to
use in the context of their own social
policy.
 www.fondationdufootball.com
(section ‘outils à disposition’)
23

24. COMMUNICATION
WITH a
24

25. The Football Foundation aims to give enhanced visibility
to the social engagement of the many football clubs in
our country. All clubs are invited to communicate in the
same way about the added value for the community of
their social projects. The Football Foundation provides
a number of tools for the graphic streamlining of this
external communication. Please use these whenever
possible. This will help your club to become a visual part of
the global project.
Consistent use of the logo also offers added value in terms
of making your social activity known to the wider public:
it increases the visibility and distinctiveness of the project
and immediately singles it out.
You can download the logo and slogan in various versions
and formats from the Football Foundation website.
You can use the on various promotion materials and
products: T-shirts, mugs, print work, posters ... In this
manual you will also find a number of examples of what
communication could look like.
25

26. A FEW EXAMPLES:
26

27. The slogan may be used in Dutch, French or
English.
The slogan is always shown in the same way
and should only be used in black or white on
colour.
SLOGAN
Narrow version:
Long version:
27

28. A FOR FOOTBALL AND SOCIETY
A FOR FOOTBALL AND SOCIETY
EEN VOOR VOETBAL EN SAMENLEVING
A FOR FOOTBALL AND SOCIETY
A FOR FOOTBALL AND SOCIETY
A FOR FOOTBALL AND SOCIETY
EEN VOOR VOETBAL EN SAMENLEVING
The slogan may also be used in combination with a club logo.
Here too, the slogan should be used only in black or white.
28
wrong!

29. The banners can be used in print and web
applications. The club can choose to use
elements of the Football Foundation’s
house style or integrate the logo in its
own house style.
Banners integrating the club
colours can also be made.
Below are a few examples.
banners
A
FOR FOOTBALL
A
FOR FOOTBALL
A
FOR FOOTBALL
AND SOCIETY
29

30. 30
TOGETHER

31. 31
Colophon
Publisher
Jean Claude Van Rode
Chairman Football Foundation
Av. Houba de Strooperlaan 145, 1020 Brussels
info@fplusf.be
www.fplusf.be
Follow the Football Foundation on Facebook, Twitter and Instagram
Date of publication
2013, second edition
Editing
Soraya Benyoub, coordination
Peter Craeyeveld
Guido Poppelier
Stijn Van Bever
Lieven Der Kinderen
Translation
www.ncitranslation.com
Concept / Artwork
www.linkinc.be
No part of this publication may be reproduced and/or made public in any
form without prior written authorisation of the Football Foundation.

32. Av. Houba de Strooperlaan 145
1020 Brussels
info@fplusf.be
www.fplusf.be
Follow the Football Foundation on Facebook, Twitter and Instagram.
Use the hashtag #footballplus.