WordPress is one of the most widely used open-source content management systems for blogs and websites. The reason for this is due to its out of the box simplicity, usability and variety of plugins that can make a webmaster's life a whole lot easier. Need to enhance your SEO presence, try using the "All in One SEO Pack" plugin. Are you looking to add an ecommerce shopping cart to your site? There's a plugin for that too. The Formic team will walk you through the WordPress interface to show off its value and appeal, recommend specific plugins, review how to install it, and of course go over what you can actually do within it, plus much more.

1. Wordpress 101
Presenter: John Hutchison
Date: January11, 2012
Location: Formic Media

2. Wordpress 101 Open Source Awesomeness
• Launched in 2008 to service small business &
partners
• Specializes in search, social and website
development
• 100% of Account Team Google AdWords &
Google Analytics Certified
• 7 employees & 45+ clients
• Strategic partnerships
(SEMA, AlphaGraphics, etc.)
• Focus on education via monthly Seminar Series
January 11, 2012 Formic Media Seminars: Wordpress 101

3. Wordpress 101 Open Source Awesomeness
• WordPress is an Open Source Content
Management System (CMS).
• It is a framework that is built in php and utilizes
a mysql database.
• It is used by over 12% of the 1,000,000 most
trafficked websites.
• WordPress has grown to be the largest self-
hosted blogging tool in the world.
• There is a difference between Wordpress.com
and Wordpress.org
January 11, 2012 Formic Media Seminars: Wordpress 101

4. Wordpress 101 Open Source Awesomeness
• 2 ways to do it:
• Through your Hosting provider, if they
provide it
• Manually with a mysql database and ftp
access
Click Here for Install Step by Step
January 11, 2012 Formic Media Seminars: Wordpress 101

5. Wordpress.org Open Source Awesomeness
January 11, 2012 Formic Media Seminars: Wordpress 101

6. Wordpress.com Open Source Awesomeness
January 11, 2012 Formic Media Seminars: Wordpress 101

7. Why Use Wordpress Open Source Awesomeness
Uses Include:
• Blogging
• Business/Corporate Website
• Personal Website
• SEO Friendly
• Plugins
January 11, 2012 Formic Media Seminars: Wordpress 101

8. Version Control Open Source Awesomeness
January 11, 2012 Formic Media Seminars: Wordpress 101

9. Layout Open Source Awesomeness
header.php
index.php, page.php, etc. sidebar.php
footer.php
January 11, 2012 Formic Media Seminars: Wordpress 101

10. Themes Open Source Awesomeness
• Change the design and layout of a site
• Are great for specifying functionality of your
site.(ie. Photo, video themes)
• Give you a base to work off
• Template multiple sites
January 11, 2012 Formic Media Seminars: Wordpress 101

11. Themes Open Source Awesomeness
January 11, 2012 Formic Media Seminars: Wordpress 101

12. Themes Open Source Awesomeness
• Free themes at wordpress.org and all over the net.
• Smashing Magazine
• Premium Themes (you generally get tech support
with premium themes, as well as more out of box
functionality then a free one)
• Rocket Themes
• Theme Forest
January 11, 2012 Formic Media Seminars: Wordpress 101

13. Interface Open Source Awesomeness
• http://www.YOURSITEDOMAIN.com/wp-admin
• Leads you to your login
January 11, 2012 Formic Media Seminars: Wordpress 101

14. Interface Open Source Awesomeness
January 11, 2012 Formic Media Seminars: Wordpress 101

15. Interface Open Source Awesomeness
January 11, 2012 Formic Media Seminars: Wordpress 101

16. Interface Open Source Awesomeness
• Pages are very useful for more static like
information on your WordPress site:
• About Us
• Resume or Portfolio
• Services
• Pages can be made with a hierarchy:
• First make the “parent” page,
• Then create the sub pages, and
• Choose that parent category.
January 11, 2012 Formic Media Seminars: Wordpress 101

17. Interface Open Source Awesomeness
January 11, 2012 Formic Media Seminars: Wordpress 101

18. Interface Open Source Awesomeness
• Both post and pages can be written and scheduled
to post in advanced:
• Remember to include tags and categories on each
post, which can help with usability and makes
content SEO friendly.
January 11, 2012 Formic Media Seminars: Wordpress 101

19. Interface Open Source Awesomeness
• Use the tool bar to change text
formats, highlight, add links and media like
photos, videos, etc.
January 11, 2012 Formic Media Seminars: Wordpress 101

20. Interface Open Source Awesomeness
• Where all photos, videos, etc that are inserted into
pages or posts are stored.
• You can also add new media here first before you
insert them into a post.
January 11, 2012 Formic Media Seminars: Wordpress 101

21. Interface Open Source Awesomeness
• WordPress gives you the option of controlling
comments on your blog:
• Within the settings, you can allow all comments to
be automatically published or,
• You can control comment –
approving, replying, editing, or deleting each
comment.
January 11, 2012 Formic Media Seminars: Wordpress 101

22. Plugins Open Source Awesomeness
• What is a plugin?
• Tools to help make your life easier by helping to
automate and reduce the amount of time spent on
programming/development
• There are over 12,000 plugins specific to
WordPress
• Utilize the WordPress Plugin Directory
January 11, 2012 Formic Media Seminars: Wordpress 101

23. Plugins Open Source Awesomeness
• Plugin Examples
January 11, 2012 Formic Media Seminars: Wordpress 101

24. Plugins Open Source Awesomeness
• Plugin Examples
January 11, 2012 Formic Media Seminars: Wordpress 101

25. Plugins Open Source Awesomeness
• Plugin Examples
January 11, 2012 Formic Media Seminars: Wordpress 101

26. Plugins Open Source Awesomeness
• Plugin Examples
January 11, 2012 Formic Media Seminars: Wordpress 101

27. Plugins Open Source Awesomeness
• Plugin Examples
January 11, 2012 Formic Media Seminars: Wordpress 101

28. Mobile Open Source Awesomeness
• If you are creating a lot of content on your
WordPress blog, you can utilize the power of
smartphones and control your blog on the go.
January 11, 2012 Formic Media Seminars: Wordpress 101

29. Wordpress 101 Open Source Awesomeness
• Additional Resources
• Formic Media’s Youtube Channel – Step by
Step instructions for many Wordpress
functions
• Wordpress Forums
• Wordpress Glossary
January 11, 2012 Formic Media Seminars: Wordpress 101

30. What We Do Local SEM Company for Small Business
Services
SEARCH ENGINE OPTIMIZATION PAY PER CLICK
Formic Media's search engine optimization (SEO) Formic Media's pay-per-click (PPC) advertising
services help small and local businesses to services provide small and local businesses
generate visibility within "organic" or “natural" guaranteed visibility within targeted search
search engine listings. results, via paid "sponsored listings".
SOCIAL MEDIA MARKETING WEB DESIGN
Formic Media's social media marketing (SMM) Formic Media's SEO-friendly website design and
services enable small and local businesses to development services provide small businesses
leverage free/ low-cost networks to gain with an affordable, functional and highly visible
increased brand awareness. Web presence.
FREE SEMINARS PARTNERSHIPS
Attend Formic Media's free monthly search We have created the appropriate processes, tools
engine marketing seminars. Learn the latest and and methodologies needed to be efficient and cost
greatest in the search engine marketing industry. effective for your team and your clients.
January 11, 2012 Formic Media Seminars: Wordpress 101

31. Wordpress 101 Open Source Awesomeness
Thank you!
Contact John McPhee for more information
johnm@formicmedia.com
503.517.9059 x122
January 11, 2012 Formic Media Seminars: Wordpress 101