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Social Media for Small Business: Formic Media Seminar Series

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Anvil Media, Inc.
Anvil Media, Inc.

Kent Lewis talks about how small and local businesses can use Facebook, LinkedIn, MySpace, Twitter, YouTube and other social media platforms to grow sales, retain customers and manage your businesses reputation. Sponsored by Formic Media and Bank of the West.

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Social Media Marketing for Small Business Co-Sponsored by: Mike Rasmussen 503-937-1114 | 503-789-2593 Michael.Rasmussen@BankoftheWest.com
Social Media Marketing for Small Business Presented by: Kent Lewis, President & Founder Twitter: @KentLewis | #FormicSS
Formic Media Background Specializing in local SEM for small businesses Search engine optimization (SEO) Pay-per-click (PPC) Social media marketing (consulting & training) Website development Leveraging Anvil Media DNA and resources Proven proprietary SEM services Happy clients and strategic partners Creating Oregon jobs & helping Oregon companies
Social Media Marketing Growth
Benefits of Social Media Marketing Gain industry and constituent insights Provide affordable customer service Create or extend brand awareness Build community & thought leadership Generate measurable top line revenue
Benefits of Social Media Marketing
Social Media Success Factors Relevance Value Commitment Honesty Transparency
Social Media: Categories Networking Blogs Reviews Media Sharing Bookmarking Expert Communities News Wiki Microblogging
Social Media Content Examples Timely news updates Demos, tutorials & how-tos Testimonials & case studies Special contests & promotion Expert content
Social Media Strategy (E) = Engagement & Empowerment (M) = Monitoring & Measurement (C) = Connect, Create, Communicate & Collaborate
Microblogging: Twitter ,[object Object]
Syndicate & measure
Shorten URLs & schedule
Tools: HootSuite, TweetDeck,[object Object]
Monitor & engage
Contests, promotions, surveys
Tools: Wildfire, Sprout,[object Object]
Create, join & engage in Groups
Participate in Questions & Answers,[object Object]
Ability to embed in site/blog
Tools: Tubemogul,[object Object]

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Social Media for Small Business: Formic Media Seminar Series

  • 1. Social Media Marketing for Small Business Co-Sponsored by: Mike Rasmussen 503-937-1114 | 503-789-2593 Michael.Rasmussen@BankoftheWest.com
  • 2. Social Media Marketing for Small Business Presented by: Kent Lewis, President & Founder Twitter: @KentLewis | #FormicSS
  • 3. Formic Media Background Specializing in local SEM for small businesses Search engine optimization (SEO) Pay-per-click (PPC) Social media marketing (consulting & training) Website development Leveraging Anvil Media DNA and resources Proven proprietary SEM services Happy clients and strategic partners Creating Oregon jobs & helping Oregon companies
  • 5. Benefits of Social Media Marketing Gain industry and constituent insights Provide affordable customer service Create or extend brand awareness Build community & thought leadership Generate measurable top line revenue
  • 6. Benefits of Social Media Marketing
  • 7. Social Media Success Factors Relevance Value Commitment Honesty Transparency
  • 8. Social Media: Categories Networking Blogs Reviews Media Sharing Bookmarking Expert Communities News Wiki Microblogging
  • 9. Social Media Content Examples Timely news updates Demos, tutorials & how-tos Testimonials & case studies Special contests & promotion Expert content
  • 10. Social Media Strategy (E) = Engagement & Empowerment (M) = Monitoring & Measurement (C) = Connect, Create, Communicate & Collaborate
  • 11.
  • 13. Shorten URLs & schedule
  • 14.
  • 17.
  • 18. Create, join & engage in Groups
  • 19.
  • 20. Ability to embed in site/blog
  • 21.
  • 24.
  • 25. Monitoring & Measurement Monitoring Google Alerts Yahoo! Pipes (RSS) TweetBeep, TweetDeck SM2 Measurement Google Analytics HootSuite, Twitalyzer, Bit.ly
  • 27. Social Media Tools http://answers.yahoo.com www.bloglines.com www.feedburner.com www.friendfeed.com www.google.com/alerts www.hootsuite.com http://pipes.yahoo.com www.ping.fm http://sm2.techrigy.com www.twitalyzer.com www.tweetbeep.com www.tweetdeck.com www.wordpress.com
  • 28. Formic Seminar Series Update 2nd Wednesday of each month at Formic Future topics (vote!) Local SEO Pay-per-Click fundamentals SEO fundamentals Link development Reputation management Website review clinics Advanced topics/workshops
  • 29. Questions & Answers Kent Lewis Formic Media, Inc. @KentLewis Kent@FormicMedia.com www.FormicMedia.com/Seminars