Add a mobile component to your marketing mix!

1. Title slide
The Next Communication Channel:
Virtual Business Cards and Mobile Listings

2. Smartphones
 64% of 25-35 year olds own
a smartphone
1 in 4 mobile subscribers
over the age of 55
owns a smartphone
The SMS text
messaging market is
expected to grow from
$150 billion in 2009
to $223 billion by
the end of 2014
90minutes
Time it takes the average
person to respond to an email.
Time it takes the
average person
to respond to a
text message:
Source: mannixmarketing.com
Source: CTIA.org
Source: Portio Research
= 90
SECONDS.

3. 91% of all U.S….
Citizens have their mobile
device within reach 24/7
95% of smartphone
users looked up local
information, & of
those, 61% called &
59% visited the
business.
Source: Morgan Stanley
Source: Google IPSOS
Mobile builds databases for
future marketing
&
Creates a two-way
communication channel
The majority of 25-34 year olds now own smartphones (64% and
53% respectively)
Source: Borrell Associates
Source: Nielsen

4. Virtual Business Cards or V-Cards
The V-Card Program
My COI (Circle of Influence) Manager
Here is my card.
(Hope you don’t throw it in the trash)
I use Virtual Business Cards!
We care about the
environment.
Text vRonda to 72727
Every day Realtors connect with
people that are future home buyers
and sellers.
Goals:
• Get the prospects information
• Follow up with emails and calls
• Drive prospects to your website and
pages
When your prospects text in, they are automatically entered
into your mobile database. Then a two-way dialogue can begin.
To: 72727
Msg: vRonda

5. Send Personalized Text Messages To The Mobile
Phones of Your Contacts
Text Messages Have Greater Open and Response Rates

6. Lead Generating Yard Signs
How Does It Work?
Prospect sees
your sign and
either scans or
sends a text
message
Prospect
instantly receives
a message with a
link to all of your
listings, including
photos, videos
and info about
the property
Realtor receives
an instant text
message with the
phone number of
the prospect and
which property
they are engaged
with

7. Virtual Flyers = Lead Generators
Move the Sign to a
New Listing When
Sold
Move the Sign to a
New Listing When
Sold
Enter Photos
& Information
Once
Enter Photos
& Information
Once
Directly
Connected to
the MLS
Directly
Connected to
the MLS
No More
Expensive
Color Printing
No More
Expensive
Color Printing
No More Old QR
Codes Floating
Around
To Confuse
People
No More Old QR
Codes Floating
Around
To Confuse
People
No More
Empty Flyer
Boxes
No More
Empty Flyer
Boxes

8. Mobile Kiosk – Building Databases
Realtors Do Shows
and Live Events to
Meet New
Prospects
Use your pad as a Kiosk
where prospects can fill
out their info and it goes
directly into your back office,
no data entry needed!
Build Your
Database
Build Your
Database
Run
Contests
Run
Contests
Put Your
App
Directly On
Their Phone
Put Your
App
Directly On
Their Phone Before you have
packed up your 1st
message
has gone out!
Before you have
packed up your 1st
message
has gone out!

9. An App For Every Realtor
• Create top of mind
awareness by being seen
on their phone every day
– Listings
– Open
Houses
– Interactive
Maps
– Contact Info
– Photos & videos

10. What’s Your Return On Investment?
Just listed:
3 bed, 2 bath
home w/tons
of upgrades.
See it here
http://bit.ly
reply STOP
2end
Get started
with a $25 per
month mobile
real estate
package
Send 1-2
texts per
month to
your
growing
database
Show
more
often
Close
more
deals!
Honey, let’s go
and take a
look . . .
Honey, let’s go
and take a
look . . .
$25 per month
x
12 months
=
$300 per year
What would your
ROI be if you sold
just one more
listing this year?

11. More Economical Than Business Cards & Flyers
And a Lot More Effective!
Monthly Price* # Texts Included # of Listings
Starter $24.99 250 5
Basic $34.99 500 10
Advanced $79.99 1,500 20
Gold $249.00 5,500 100
Platinum $499.00 12,000 250
All Programs
Include:
All Programs
Include:
Personalized
Mobile Site
With Listings
Personalized
Mobile Site
With Listings
*One-Time, non-commissionable set-up fee applies which covers printing and delivery of yard signage
Ask About
Revenue Streams
For Your
Organization
Ask About
Revenue Streams
For Your
Organization
Virtual
Business
Card
Virtual
Business
Card
Realtor
App
Realtor
App
Mobile
Kiosk
Mobile
Kiosk

12. Text
To: 72727
Message: ronda
P. 423.521.0565
www.fortunemkt.com or info@fortunemkt.com