A short (15') presentation I gave at the LVI OpenCoffee at the Benaki Museum. I talked about Skroutz launching abroad in Turkey under the Alve (alve.com) brand name. The market, the challenges we faced, the launch and how we are going to move forward. Also mentioned the "Brain Drain" problem, Greece is facing and how Skroutz helps in reversing it by actively participating in the local community.

1. SKROUTZ
GOING ABROAD
The why and the how
Open Co!ee LVI, Benaki Museum, 31st May 2013

2. THE STORY SO FAR…
• Skroutz went live in 2005
• Pro"table / cash !ow positive very early (!)
• Simple idea - executed well
• Now 46 people

3. • 2M+ unique users / month
• 53M page views / month
• Every 2 years doubles
visits / content / people
FAST STATS

4. BACK TO THE FUTURE

5. BACK TO THE FUTURE

6. BACK TO THE FUTURE
www.alve.com

7. Little did they know...

8. • Emerging market - one of the fastest growing
• Population: 73M
• Online revenues: 36M TL in 2012 ($ 20M)

9. • Internet Users: 35M in 2012
• Yearly growth: 17% YoY
• #15 worldwide
• Penetration: 47%

12. • Launched 25th April
• Same experience -
Di!erent country
• Sti! competition
• Good recipe

15. • Tried and tested business model
• Startup mentality - iterate fast
• G-local (Globally localized)
• In 2 months 30 merchants
• 350K products listed

17. Accessible
Fast
User friendly
Mobile

18. Brain
drain
62% (!) youth
unemployment

19. Agile
Design
Passionate Relaxed
Thinkers
Tinkers
Doers

20. The amazing European Ruby Conference
is coming to Athens!
Gaia Sponsor

21. Ευχαριστώ
!"#$‫('&ا‬
Thank you
非常感謝
Danke
ありがとうMerci
Grazie
Teşekkürler
‫רבה‬ ‫תודה‬
ध"यवाद
www.alve.com mybill.skroutz.gr www.skroutzstore.gr www.soby.gr