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PORTFOLIO:
    Information & Marketing Architecture
Information & Marketing Architecture ePortfolio




                                       March, 2011




           www.fourtheconomy.com
ABOUT OUR SERVICES
     For both private companies and public
     organizations, it is a crowded, noisy marketplace.
     Customers and stakeholders are bombarded
     with messages, images and impressions. Without
     an organized marketing and communications
     strategy, brands become diluted and marketing
     messages become unclear and inefficient. Fourth
     Economy examines the big picture surrounding our
     clients marketing and communications needs by
     placing ourselves in the most important position
     relative to your organization… your customer. We
     stay on the cutting edge of emerging marketing
     techniques, new and social media and creative
     information design practices to offer a fresh
     outlook to your business. We are not a marketing
     firm. We are strategists considering the big picture
     of your organization.

     Many public organizations fail to recognize
     that, although they have differing missions, their
     business progression should be very similar to
     that of private industry. Fourth Economy takes
     into consideration each client’s growth stage
     and creates a customized plan using the services
     below for optimal marketing results. Each of
     the services listed below can be applied in any
     growth stage, however, generally are weighted
     differently for each stage and depend on desired
     needs/results.
Brand Development & Management
SERVICES

           We assist in developing key concepts necessary to build a strong brand from the ground up. This
           service includes creative design and ongoing management of image assets to build a consistent
           identity across multiple channels.

           Message & Content Development
           Massaging a message for distribution and the medium used to communicate play important roles in
           desired effect. Understanding both ends of this spectrum, Fourth Economy remains on the cutting-
           edge of marketing and communication trends to create innovative strategies for implementation,
           analyze existing plans and/or manage campaigns to ensure information falls on attentive ears.

           Customer Service Analysis
           We work to understand our clients’ approach to customers and provide a detailed analysis of
           complete customer experiences, noting areas of improvement against industry best practices. We
           help our public sector clients develop clean messages that articulate the value of the services
           being provided in both qualitative and quantitative ways.

           Competitor Strategy
           The reality of the economic recovery is that the strong have survived and the competition
           going forward will be intense. While we cannot eliminate the competition, we can gain a better
           understanding of how your competitors operate and provide solutions to strengthen market
           position.

           Relationship Building
           The cost to retain a customer is significantly cheaper and more valuable than finding new clients.
           Fourth Economy analyzes clients’ existing climate and recommends customer retention strategies
           to reinforce your credibility. Similarly the cost to maintain a primary funder of an organization
           is equally important. The message may be slightly deeper but the methods and frequency of
           communication should be the same for an organization-funder relationship as it is for a business-
           customer relationship.

           Product Innovation Strategy
           Stale bread can either be thrown out, or you can use it to make croutons. Products and ideas
           are the same way. We provide a quality analysis of client products and ideas and recommend
           innovation strategies and techniques to decommission an old idea, breathe life into a stale idea or
           launch a new idea.

           Unbiased Advice
           At our core, the Fourth Economy team is an economic strategy firm and we offer Information &
           Marketing Architecture services because our clients need the assistance. We are not a big design
           firm or a print, video or web development firm, so we are not focused on recommending those
           types of services to our clients. Instead, we work with clients to tailor the best communications
           and messaging tools and identify the resources needed to execute on those plans.
Stylesheet
                                                                                                                                                                                                                 For additional information on the Mylan Classic identity, please contact:
                                                                                                                                                                                                                                                    Chase McClain, Tournament Director
                                                                                                                                                                                                                                                                         (724) 746-3535
                                                                                                                                                                                                                                                           cmcclain@mylanclassic.com




                             Name & Logos                                                                                                                                                                                          Colors
                             In text format, the “Mylan Classic presented by CONSOL Energy” should always be represented as shown. In graphic format, any of the images below are appropriate, with preference given in            The following colors should be used to
                             the order shown. The Consol Energy mark should be used in all instances, unless directed/approved by Tournament Director. Reversed and single color marks should be used when necessary               represent the Mylan Classic, where appropriate.
                             based on dictated design. Spacing around all aspects of the logo should be greater than or equal to the thickest portion of one of the swooshes.
                                                                                                                                                                                                                                   PRIMARY COLORS
                                                                                                                                                                                                                                                   Red - Pink
                                                                                                                                                                                                                                                   PAN.               193 C
                                                                                                                                                                                                                                                   HEX.               #c72044
                                                                                                                                                                                                                                                   RGB.               199 . 32 . 68
                                                                                                                                                                                                                                                   CMYK.              16 . 100 . 72 . 4
                                                                                                                                                                                                                                                   Aqua
                                                                                                                                                                                                                                                   PAN.               298 C
                                                                                                                                                                                                                                                   HEX.               #00b5e6
                                                                                                                                                                                                                                                   RGB.               0 . 181 . 230
                                                                                                                                                                                                                                                   CMYK.              70 . 6 . 2 . 0
                                                                                                                                                                                                                                                   Gold
                                                                                                                                                                                                                                                   PAN.               457 C
                                                                                                                                                                                                                                                   HEX.               #c6a62e
                                                                                                                                                                                                                                                   RGB.               198 . 166 . 46
                                                                                                                                                                                                                                                   CMYK.              24 . 31 . 100 . 1

                                                                                                                                                                                                                                   SECONDARY COLORS

                                                                                                                                                                                                                                                   Light Blue
                                                                                                                                                                                                                                                   PAN.               5493 C
                                                                                                                                                                                                                                                   HEX.               #8cabb0
                                                                                                                                                                                                                                                   RGB.               140 . 171 . 176
                                                                                                                                                                                                                                                   CMYK.              47 . 23 . 28 . 0
                                                                                                                                                                                                                                                   Dark Aqua
                                                                                                                                                                                                                                                   PAN.               5473 C
                                                                                                                                                                                                                                                   HEX.               #106470
BRANDING & IDENTITY




                                                                                                                                                                                                                                                   RGB.               16 . 100 . 112
                                                                                                                                                                                                                                                   CMYK.              89 . 47 . 46 . 18
                                                                                                                                                                                                                                                   Neutral
                                                                                                                                                                                                                                                   PAN.               482 C
                                                                                                                                                                                                                                                   HEX.               #ddcfb8
                                                                                                                                                                                                                                                   RGB.               221 . 207 . 184
                                                                                                                                                                                                                                                   CMYK.              13 . 15 . 27 . 0



                             Fonts
                             The Mylan Classic logo is designed using the standard Mylan logo identity and Phoenix Script FLF with standard tracking.

                             Phoenix Script FLF


                      Mylan Classic Event Identity
                      Logo development, color palette, font treatment
TechBelt Stylesheet
       Name & Logos                                                                                   Colors
       In text format, TechBelt should be referenced as one word with                                                    Belt Aqua
       capitalization as shown. In graphic format, any of the images below                                               PAN.     627 C
       are appropriate, with preference given in the order shown. Vertical                                               HEX.     #023334




                                                                                                      Primary
       and reversed marks should be used when necessary based on dictated                                                RGB.     2 . 51 . 52
       design.                                                                                                           CMYK. 91 . 58 . 64 . 59

                                                                                                                         Tech Green
                                                                                                                         PAN.    371 C
                                                                                                                         HEX.    #5C6C2F
                                                                                                                         RGB.    92 . 108 . 47
                                                                                                                         CMYK. 63 . 39 . 100 . 25

                                                                                                                         Steel Gray
                                                                                                                         PAN.     446 C
                                                                                                                         HEX.     #444444
                                                                                                                         RGB.     68 . 68 . 68
                                                                                                                         CMYK. 67 . 60 . 59 . 44




                                                                                                      Secondary
                                                                                                                         Cleveland Blue
                                                                                                                         PAN.    433 C
                                                                                                                         HEX.    #112220
                                                                                                                         RGB.    17 . 34 . 32
                                                                                                                         CMYK. 81 . 62 . 67 . 74

                                                                                                                         Akron Blue
                                                                                                                         PAN.     5477 C
                                                                                                                         HEX.     #4E696A
                                                                                                                         RGB.     78 . 105 . 106
                                                                                                                         CMYK. 71 . 46 . 51 . 20

                                                                                                                         Pittsburgh Gold
                                                                                                      Accent Only

                                                                                                                         PAN.      143 C
                                                                                                                         HEX.      #EAB024
                                                                                                                         RGB.      234 . 176 . 36
                                                                                                                         CMYK. 8 . 32 . 98 . 0

                                                                                                                         Youngstown Gray
                                                                                                                         PAN.    424 C
                                                                                                                         HEX.    #727272
                                                                                                                         RGB.    114 . 114 . 114
       For sizing, space should be                                                                                       CMYK. 56 . 48 . 47 . 14
       maintained of at least 1/2
       of the orb width completely
       surrounding the entire mark.
       In the example to the right,                                                                   Fonts
       no text or portions of any
       other mark should appear                                                                       The TechBelt logo is designed with Walkway
       within the box shown.                                                                          Black using tracking of 50 and Walkway Semi
                                                                                                      Bold. The suite of Walkway fonts is suitable for use




                                                                                                                                                                    BRANDING & IDENTITY
                                                                                                      in materials. For those without the Walkway suite,
                                                                                                      or, for cross-functional use, Century Gothic and
       Elements                                                                                       Trebuchet are adequate functional fonts when
                                                                                                      used alongside the TechBelt logo and identity.
       The three bars seen below and at the top of this page may be used as an
       additonal identity element. Only the three colors represented here (Belt
       Aqua, Tech Green, Steel Gray) can be used, however it does not matter
       the order in which they appear. The bars must always appear horizontal
       and maintain a horizontal bleed off either the page or an object. They
                                                                                                      Walkway Black
       can be any size, but they must be in equal thirds (1:1:1 ratio). The area of
       this bar element (all three colors together) should be less than 1/10 of the                   Walkway Semi Bold
       object from which they bleed.
                                                                                                      Century Gothic
                                                                                                      Trebuchet

       For questions regarding the TechBelt identity, or appropriate design usage, please contact GSP Consulting Corp. at 412-765-1180 or info@gspconsulting.com.




TechBelt Project Identity
Logo development, color palette, font treatment, element design
CORPORATE COLLATERAL




                       My-Registrar Software Collateral
                       Graphic design, layout, brand development, copy writing, photo assets
capture
                                                 t
                                         Green Economy Solutions:
                                         Building the Green Future of Businesses, Nonprofits and Communities
                                         First-movers and early adopters always capture a larger share of new and emerging markets.
                                         GSP Consulting believes that there are significant opportunities for businesses, nonprofits and
                                         governments in the green economy. However, the benefits will only be awarded to those who
                                         understand the green marketplace, what funding sources are available and where their niche or
                                         competitive advantage exists. GSP’s multi-disciplinary approach and unique public and private
                                         sector perspective allows us to help our clients successfully navigate this emerging and ever-
                                         changing environment.

                                         The GSP team works with a range of clients including: companies, nonprofits, associations,
                                         universities and governments every day to navigate the green marketplace. GSP designs
                                         sustainable development strategies, creates ground-breaking public policy and seeks sources
                                         of non-dilutive funding from federal, state and local governments to support clients. GSP
                                         professionals are entrepreneurs by nature and bring creativity and passion to work with your
                                         organization.

                                         GSP helps clients by:

                                          Funding acquisition for green initiatives and innovations
                                            Securing federal and state discretionary draw-downs
                                            Writing strategic federal and state grants
                                            Facilitating incentive development and negotiation
                                            Building partners and aligning assets

                                          Planning place-based, green economic development strategies
                                            Analyzing how industries and strategies fit into a regional green economy
                                            Incorporating sustainable best practices as part of comprehensive strategic plans
                                            Creating public-private partnerships to support green economic development




                                                                                                                                          CORPORATE COLLATERAL
                                          Public policy development and implementation
                                            Designing policy and leveraging political relationships
                                            Building relationships between traditional businesses and green economy leaders
                                            Spearheading grassroots lobbying to elevate clients’ issues

                                         GSP is a trusted advisor having worked in a variety of
                                         green economy sectors including:

                                          Advanced Manufacturing
                                          Clean and Alternative Energy
       GSP Consulting Corp.               Economic Development Collaboratives
       100 West Station Square Drive      Higher Education
       Landmarks Building, Suite 500      Nonprofit Organizations
       Pittsburgh, PA 15219
                                          Real Estate Development
       Main: (412) 765-1180               State and Local Governments
       Fax: (412) 765-1480


       www.gspconsulting.com
                                                                                                       Grow Your Enterprise

GSP Corporate Service Collateral
Graphic design, layout, brand development, copy editing, photo assets
WHITE PAPER
                     GSP Consulting Corp. 1-877-GSP-CORP www.gspconsulting.com




                                                                                                      12 Tips for Submitting
                                                                                                           Grant Proposals:
                                                                                 The American Recovery and Reinvestment Act
                                                                                                By Tim Hindes, Grants Manager & Creative Director           100 West Station Square Drive
                                                                                                                                                             Landmarks Building, Suite 500
                                                                                                                  GSP Consulting, November 2009                  Pittsburgh, PA 15219

                                                                                                                                                                   1-877-GSP-CORP
                                                                                                                                                                  www.gspconsulting.com
WHITE PAPERS




               ARRA Grant Writing White Paper
               Graphic design, layout, copy writing, photo assets
WHITE PAPERS




Parks & Recreation White Paper
Graphic design, layout, photo assets
COMPLEX INFORMATION DESIGN




                             Economic Architecture Graphics
                             Concept sketches, illustration, illustration manipulation, graphic design, logo development
Green Product Labels & Certifications
                                                                                                                                                                                                                                                               To download this latest version of this chart, visit us online at www.pa-greenbuildingproducts.org.

                                                          CERTIFICATION INFORMATION                                                                                                                                                                                                                        CERTIFICATION PROCESS
                                                                                                                                                                  OUTSIDE                                                                                      NUMBER OF          COST TO                                                                                           COMPLIANCE WITH STANDARDS
                                                          GENERAL INFORMATION                                                                                     AUDIT   GENERAL PRODUCT CATEGORY                                       CREATED BY            PRODUCTS CERTIFIED MANUFACTURER             GENERAL                                                  ANSI          ASTM CHPS ISO       LEED NSF                              Other*

                                                                              Cool Roof Rating Council                                                                     Roong                                                        Cool Roof Rating      1,300+                $1,000 to $6,000       Third-Party Certication




                                                                                                                                                                                                                                                                                                                                                                                  E903, & E1918
                                                                                                                                                                                                                                                                                                                                                                                  C1371, C1549,
                                                                              Attribute: Roof Coolness                                                                                                                                   Council                                                            Public Access to Method
                                                                                                                                                                                                                                                                                                            Public Comment                                                                                                 SS
                                     ROOFING




                                                                              System:    Rating
                                                                              Acronym: CRRC                                                                                                                                                                                                                   Multiple Levels:
                                                                                                                                                                                                                                                                                                              Score from 0 to 1
                                                                              www.coolroofs.org


                                                                              Energy Star                                                                                  Appliances, Building products, Commercial food                U.S. Environmental    44,000+               No cost                Third-Party Certication
                                                                              Attribute: Energy                                                                            products, Home electronics, Ofce equipment, & Other          Protection Agency                                                  Public Access to Method
                                                                                                                                                                           commercial products                                                                                                                                                                                                                            SS &
                                                                              System:    Label                                                                                                                                                                                                              Public Comment                                                                                               EA
                                     ENERGY




                                                                                                                                                                                                                                                                                                              Multiple Levels:
                                                                                                                                                                                                                                                                                                              None
                                                                              www.energystar.gov


                                                                              FloorScore®                                                                                  Ceramic ooring, Laminate ooring, Linoleum, Rubber           Resilient Floor       44+                   Not available          Third-Party Certication
                                                                              Attribute: Indoor Air Quality                                                                ooring, Vinyl, Wall base, & Wood ooring                     Covering Institute                                                 Public Access to Method
                                                                                                                                                                                                                                                                                                                                                                                                                           IEQ      140 &
                                                                              System:    Label                                                                                                                                                                                                             Public Comment                                                                                                         332
                                                                                                                                                                                                                                                                                                              Multiple Levels:
                                                                                                                                                                                                                                                                                                              None
                                                                              www.scscertied.com/gbc/oorscore.php


                                                                              GREENGUARD®                                                                                  Bedding, Building products, Cleaning & maintenance            GREENGUARD            200,000+              $10,000 to             Third-Party Certication
                                                                                                                                                                           products & systems, Electronic equipment, Furniture,          Environmental                               $40,000                Public Access to Method




                                                                                                                                                                                                                                                                                                                                                                                                         Children &
                                                                              Attribute: Indoor Air Quality




                                                                                                                                                                                                                                                                                                                                                                                                          Schools
                                                                                                                                                                           Ofce equipment, & Visual display products                    Institute                                                                                                                                                                         IEQ
                                                                              System:    Label                                                                                                                                                                                                             Public Comment                                                                        
                                                                                                                                                                                                                                                                                                              Multiple Levels:
                                                                                                                                                                                                                                                                                                              Children & Schools; Indoor Air Quality
                                                                              www.greenguard.org


                                                                              Green Label                                                                                  Carpet                                                        Carpet and Rug        Not available         Not available          Third-Party Certication
                                                                              Attribute: Indoor Air Quality                                                                                                                              Institute                                                          Public Access to Method
                                                                                                                                                                                                                                                                                                                                                                                                                           IEQ
                                                                              System:    Label                                                                                                                                                                                                              Public Comment                                                                                 
                                                                                                                                                                                                                                                                                                              Multiple Levels:
                                                                       ®                                                                                                                                                                                                                                      Label & Label Plus
                                                                              www.carpet-rug.org


                                                                              Indoor Advantage™                                                                            Furniture & seating systems & components                      Scientic             290+                  Not available          Third-Party Certication




                                                                                                                                                                                                                                                                                                                                                                     BIFMA X7.1
                                                                              Attribute: Indoor Air Quality                                                                                                                              Certication                                                       Public Access to Method
                                                                                                                                                                                                                                         Systems                                                                                                                                                                           IEQ
                                                                              System:    Label                                                                                                                                                                                                              Public Comment
                                                                                                                                                                                                                                                                                                              Multiple Levels:
                                     INDOOR AIR QUALITY




                                                                                                                                                                                                                                                                                                              None
                                                                              www.scscertied.com/gbc/indooradvantage.php


                                                                              Indoor Advantage™ Gold                                                                       Adhesives & sealants, Composite wood & agri-ber              Scientic             490+                  Not available          Third-Party Certication
                                                                              Attribute: Indoor Air Quality                                                                products, Doors, Flooring underlayment, Furniture &           Certication                                                       Public Access to Method
                                                                              System:    Label                                                                             seating, Paints & coatings, Textiles & ber, & Windows        Systems                                                            Public Comment                                                                                               IEQ
                                                                                                                                                                                                                                                                                                              Multiple Levels:
                                                                                                                                                                                                                                                                                                              None
                                                                              www.scscertied.com/gbc/indooradvgold.php


                                                                              Recycled Material Content                                                                    Building products                                             Scientic             350+                  Not available          Third-Party Certication
                                                                              Attribute: Recycled Content                                                                                                                                Certication                                                       Public Access to Method
                                     RECYCLED




                                                                                                                                                                                                                                         Systems                                                                                                                                                                           MR
                                                                              System:    Label                                                                                                                                                                                                              Public Comment
                                                                                                                                                                                                                                                                                                              Multiple Levels:
                                                                                                                                                                                                                                                                                                              Percentage
    SINGLE ATTRIBUTE CONSIDERED




                                                                              www.scscertied.com/gbc/material_content.php


                                                                              WaterSense            ®                                                                      Residential & commercial plumbing products                    U.S. Environmental    1,000+                Determined by EPA      Third-Party Certication
                                                                              Attribute: Water                                                                                                                                           Protection Agency                           licensed certifying    Public Access to Method
                                     CONTENT




                                                                                                                                                                                                                                                                                     bodies                                                                                                               IEC              WE
                                                                              System:    Label                                                                                                                                                                                                             Public Comment                                           
                                     WATER




                                                                                                                                                                                                                                                                                                                                                                                                         Guide
                                                                                                                                                                                                                                                                                                              Multiple Levels:
                                                                                                                                                                                                                                                                                                              None                                                                                         65
                                                                              www.epa.gov/watersense


                                                                              Sustainable Attributes Verication and Evaluation™                                           All products                                                  International Code    2+                    $5,000                 Third-Party Certication
                                                                              Attribute: Varies                                                                                                                                          Council                                                            Public Access to Method                                                                                      Varies
                                                                              System:    Claim Verication                                                                                                                                                                                                  Public Comment
                                     VARIES




                                                                              Acronym: SAVE                                                                                                                                                                                                                   Multiple Levels:
                                                                                                                                                                                                                                                                                                              None
                                                                              www.saveprogram.icc-es.org/


                                                                              Sustainable Choice™                                                                          Carpet                                                        Scientic             110+                  $15,000 to             Third-Party Certication
                                                                              Attributes: Multiple                                                                                                                                       Certication                                $25,000                Public Access to Method
                                                                              System:     Certication                                                                                                                                   Systems                                                            Public Comment                                                                                                         140
                                     CARPET




                                                                                                                                                                                                                                                                                                              Multiple Levels:
                                                                                                                                                                                                                                                                                                              Silver, Gold & Platinum
                                                                              www.scscertied.com/gbc/sustainable_choice.php


                                                                              Electronic Product Environmental Assessment Tool                                             Desktop & laptop computers, Integrated systems, &             Green Electronics     1,000+                $1,500 to              Third-Party Certication
                                     ELECTRONICS




                                                                              Attributes: Multiple                                                                         Monitors                                                      Council                                     $90,000                Public Access to Method
                                                                              System:     Certication                                                                                                                                                                              Annually               Public Comment
                                                                              Acronym: EPEAT                                                                                                                                                                                                                  Multiple Levels:
                                                                                                                                                                                                                                                                                                              Bronze, Silver & Gold
                                                                              www.epeat.net


                                                                              Forest Stewardship Council Certication©                                                     Wood, Paper, & Other wood products                            Forest Stewardship    13,000+               $2,000 to $4,000       Third-Party Certication




                                                                                                                                                                                                                                                                                                                                                                                                                                                     COMPLEX INFORMATION DESIGN
                                                                              Attributes: Multiple                                                                                                                                       Council               certicate holders    per location per       Public Access to Method                                                                                       MR
                                                                              System:     Certication                                                                                                                                                                              year                   Public Comment
                                                                              Acronym: FSC                                                                                                                                                                                                                    Multiple Levels:
                                                                                                                                                                                                                                                                                                              Forest Management, Chain of Custody, &
                                                                              www.fscus.org                                                                                                                                                                                                                   Controlled Wood

                                                                              Sustainable Forestry Initiative                                                              Wood, Paper, & Other wood products                            Sustainable           700+                  Not available          Third-Party Certication
                                                                              Attributes: Multiple                                                                                                                                       Forestry Initiative   certied locations                           Public Access to Method
                                                                              System:     Certication                                                                                                                                                                                                     Public Comment
                                                                              Acronym: SFI                                                                                                                                                                                                                    Multiple Levels:
                                                                                                                                                                                                                                                                                                              Forest Certication, Chain of Custody, & Fiber
                                                                              www.sprogram.org                                                                                                                                                                                                               Sourcing

                                                                              CSA Sustainable Forest Management                                                            Wood                                                          Canadian              79.3 million          Not available          Third-Party Certication
                                                                              Attributes: Multiple                                                                                                                                       Standards             hectares                                     Public Access to Method
                                                                              System:     Certication                                                                                                                                   Association (CSA)     (out of 134.1                                Public Comment
                                     WOOD




                                                                              Acronym: CSA/FSM                                                                                                                                           International         million hectares of                            Multiple Levels:
                                                                                                                                                                                                                                                               Canadian forest)                               Chain of Custody
                                                                              www.csa-international.org/product_areas/forest_products_marking


                                                                              California Gold                                                                              Carpet                                                        California            18+                   Not available          Third-Party Certication
                                                                              Attributes: Multiple                                                                                                                                       Department of                                                      Public Access to Method
                                                                                                                                                                                                                                         General Services                                                                                                                                                                   ID      140
                                                                              System:     Certication                                                                                                                                                                                                     Public Comment
                                                                                                                                                                                                                                                                                                              Multiple Levels:
                                                                                                                                                                                                                                                                                                              Gold & Platinum
                                                                              www.green.ca.gov/EPP/standards.htm


                                                                              Cradle to CradleSM                                                                           Building products                                             McDonough             250+                  $5,000+                Third-Party Certication
                                                                                                                                                                                                                                                                                                                                                                                     D5116 & D6670




                                                                              Attributes: Multiple                                                                                                                                       Braungart Design                                                   Public Access to Method
                                                                              System:     Certication                                                                                                                                   Chemistry                                                          Public Comment                                                                                                 ID

                                                                              Acronym: C2C                                                                                                                                                                                                                    Multiple Levels:
                                                                                                                                                                                                                                                                                                              Approved Ingredients, Basic, Silver, Gold, &
                                                                              www.mbdc.com/c2c                                                                                                                                                                                                                Platinum

                                                                              EcoLogo         M                                                                            Covers product sectors: Automotive, Building &                TerraChoice           7,000+                $1,500 to $5,000       Third-Party Certication
                                                                              Attributes: Multiple                                                                         construction, Cleaning & janitorial, Consumer,                Environmental                                                      Public Access to Method
                                                                                                                                                                                                                                                                                                                                                                                                           14024




                                                                              System:     Certication                                                                    electricity, fuels & lubricants, Ofce furniture, Business,   Marketing Inc.                                                     Public Comment
                                                                                                                                                                           packaging & containers, & Paper; & Services in the                                                                                 Multiple Levels:
                                                                                                                                                                           Automotive and Printing sectors                                                                                                    None
                                                                              www.ecologo.org/en


                                                                              Eco Options                                                                                  Commercial & residential building & home products             Home Depot            3,700+                $1,500                 Third-Party Certication
                                                                              Attributes: Multiple                                                                                                                                                                                                          Public Access to Method
                                                                              System:     Label                                                                                                                                                                                                            Public Comment
                                                                                                                                                                                                                                                                                                              Multiple Levels:
                                                                                                                                                                                                                                                                                                              None
                                                                              www.scscertied.com/programs/Home_Depot


                                                                              Environmentally Preferable Products                                                          Adhesives & sealants, Cabinetry & casework, Carpet,           Scientic             16+                   Not available          Third-Party Certication
                                                                                                                                                                                                                                                                                                                                                                                                          14024 & 14044




                                                                              Attributes: Multiple                                                                         Composite panel products, Doors, Electric power               Certication                                                       Public Access to Method
                                                                              System:     Certication                                                                     generation, Flooring, Furniture, Paints, Renewable            Systems                                                            Public Comment
                                                            ENVIRONMENTALLY
                                                              PREFERABLE
                                                                              Acronym: EPP                                                                                 energy, Wall coverings, & Wood treatment                                                                                           Multiple Levels:
                                                                                                                                                                           technologies                                                                                                                       Yes. Inherent to LCA basis, EPP considers a variety
                                                                              www.scscertied.com/lcs/epp_products.php                                                                                                                                                                                        of impacts.

                                                                              Green Seal®                                                                                  Building products, Cleaners, Fleet vehicle maintenance,       Green Seal            2,500+                $3,000 to              Third-Party Certication
                                                                                                                                                                                                                                                                                                                                                                                                          14020 & 14024




                                                                              Attributes: Multiple                                                                         Lodging properties, & Paper & products                                                                    $10,000                Public Access to Method
                                                                                                                                                                                                                                                                                                                                                                                                                           IEQ
                                                                              System:     Certication                                                                                                                                                                                                      Public Comment                                                           
    MULTIPLE ATTRIBUTES CONSIDERED




                                                                                                                                                                                                                                                                                                              Multiple Levels:
                                                                                                                                                                                                                                                                                                              None
                                                                              www.greenseal.org


                                                                              National Sanitation Foundation                                                               Carpet, Furniture, & Resilient Flooring                       National Sanitation   220+                  Not available          Third-Party Certication
                                                                                                                                                                                                                                         Foundation                                                         Public Access to Method                                                                                        ID
                                                                                                                                                                                                                                                                                                                                                                    BIFMA e3




                                                                              Attributes: Multiple                                                                                                                                                                                                                                                                                                                                  140 &
                                                                              System:     Certication                                                                                                                                                                                                      Public Comment                                                                                                (for
                                                                                                                                                                                                                                                                                                                                                                                                                                     332
                                                                              Acronym: NSF                                                                                                                                                                                                                    Multiple Levels:                                                                                            Carpet)
                                                                                                                                                                                                                                                                                                              Conformant, Silver, Gold, & Platinum
                                                                              www.nsf.com


                                                                              SMaRT© Consensus Sustainable Product Standards                                               All products except airplanes & vehicles                      The Institute         16+                   $7,500 to              Third-Party Certication
                                                                              Attributes: Multiple                                                                                                                                       for Market                                  $10,000                Public Access to Method
                                                                                                                                                                                                                                                                                                                                                                                                          14040




                                                                                                                                                                                                                                         Transformation to                                                                                                                                                                  ID
                                                                              System:     Certication                                                                                                                                                                                                     Public Comment                                                                         
                                                                              Acronym: SMaRT                                                                                                                                             Sustainability                                                       Multiple Levels:
                                                                                                                                                                                                                                                                                                              Sustainable, Silver, Gold, & Platinum
                                                                              mts.sustainableproducts.com/SMaRT_product_standard.html




                                                                                                                                                                                                                                                                                                                                                                                  Printed with vegetable-based ink on recycled paper.
                                                          LEGEND:                  Yes                           No                            Can Comply with Third-Party Certification, But Not Required                    Partial Via Standards                    *Others Listed Here                                                                                             Copyright 2009 © Green Building Alliance




Green Building Alliance Labels & Certifications
Concept sketches, table development, image assets, information architecture, graphic design
A Proposal to:
                             THE MARYLAND-NATIONAL CAPITAL PARK AND PLANNING COMMISSION
                                               To Provide Consulting Services for the Prince George’s County
                                                         Planning Department Countywide Visioning Initiative
                                                      Envision Prince George’s Request for Proposal 29-166




                                                                               GSP Consulting Corporation
                                                                                  Corporate Headquarters
                                                                             100 West Station Square Drive
                                                                             Landmarks Building - Suite 500
                                                                                      Pittsburgh, PA 15219
                                                                                             (412) 765-1180
                                                                                   www.gspconsulting.com

                                                                                    Washington, D.C Office
                                                                                   209 Pennsylvania Ave SE
                                                                                   Washington, DC 20003
                                                                                           (202) 454-5278

                                                                                         Richard Overmoyer
                                                                                                   Principal
                                                                                      rich@gspconsulting.com




                                                                                        Key Experience


                                                                                 The GSP Consulting team consists of GSP Consulting, Gannett            GSP Consulting
                                                                                 Fleming, the University of Pittsburgh Center for Social and Urban
                                                                                 Research (UCSUR), Clear View Strategies and Liquid Interactive         GSP Consulting will serve as the lead consultant on this project
                                                                                 Media.                                                                 and coordinate the efforts of the consulting team. GSP enables
                                                                                                                                                        the growth of organizations, companies, communities, and
                                                                                 GSP Team members have worked extensively with regions that             economies through a suite of innovative government and economic
                                                                                 present both urban and rural economic and social dynamics. We          development consulting services. Founded in 2001, GSP relies on
                                                                                 understand the complexities this can present and have effectively      a revolutionary business model to provide world-class support and
                                                                                 worked to guide and develop asset based strategies designed to         value at a responsible price. GSP’s Economic Architecture practice
                                                                                 avoid and overcome inherent conflicts.                                 is unique in that it is embedded within a government affairs firm,
                                                                                                                                                        not a planning or architecture firm. We focus on guiding policy and
                                                                                 We are confident that the depth of experience featured on this         action from day one.
                                                                                 Team in the areas of comprehensive planning, research, economic
                                                                                 development, survey design and analysis and information systems        Headquartered in Pittsburgh, Pennsylvania, GSP has grown to
                                                                                 is ideally suited to conduct the countywide visioning initiative for   include several office locations around the country with offices
                                                                                 Prince George’s County.                                                in four states and 30 employees. GSP Economic Architecture
                                                                                                                                                        experts approach projects with an extensive background
                                                                                                                                                        in economic development, non-profit management, industry
                                                                                                                                                        attraction, and site selection. GSP’s experience in growth strategy
                                                                                                                                                        formulation, research, and public/private funding programs,
                                                                                                                                                        encompasses local, state and federal levels.

                                                                                                                                                        Extensive market research is the starting point for GSP’s economic
                                                                                                                                                        development strategies, so that they can provide a strong and
PROPOSALS




                                                                                                                                                        tailored Strategy and Business Plan that is customer driven. GSP
                                                                                                                                                        Economic Architecture not only specializes in designing, building,
                                                                                                                                                        and implementing economic development initiatives, but also in
                                                                                                                                                        securing funds to support them. Their diverse team has served
                                                                                                                                                        on the front lines of economic development and has pioneered
                                                                                                                                                        groundbreaking initiatives.




                                                                                 14   Envision Prince George’s | March 2009




            GSP Proposal to Maryland-National Capital Park & Planning Commission
            Graphic design, layout, complex concept design, photo assets
 




                                                            Presented to
                                        [Name or Logo of Proposed Client]
                                                                     For
                                       [RFP Name or Subject of Proposal]
                                                                1.7.2010




                                                                            PROPOSALS




GSP Proposal Templates
Graphic design, template-building, photo assets
GRANT MATERIAL




                 TechBelt E-RIC Grant Proposal
                 Photo manipulation, map design, complex concept design, graphic design
Since 2001, Matt Light has been working with at-risk children in distinct regions across the United States through The Light
                    Foundation, a non-profit organization dedicated to enhancing America’s youth through education, character-building and work
                   ethic. The Light Foundation works with students in rural Ohio, urban Rhode Island and native american Montana, bringing
                  together adolescents from all three cultural spans.

                  Together, these early-teenagers, identified by teachers as having significant potential but at-risk due to gang involvement,
                  drug abuse or violence, are hosted at a two-week long summer camp on a 600-acre facility in Greenville, Ohio. The Foundation
                 makes a commitment to follow these youth for a four year period. Counselors and instructors are on-hand to teach the very
                 basics- teamwork, unity, trust- while also cultivating these kids on more complex issues- cultural divides, socioeconomic gaps
                  and personal goal-setting. These principals serve as the foundation for the camp, and the teens are required to work together
                  on life-skill lessons, outdoor experiences and problem-solving in a very hands-on, tangible style. The youths then continue to be
                   monitored throughout the year by Foundation representatives to prevent the youth from simply falling back into prior habits.

                  The approach is one that has been highly lauded by both school administrators and parents, as this hands-on method has
                   proven to be effective in post-camp attitudes, grades and personality-development. The camp participants are equipped with
                    decision-making logic, an understanding of true work ethic and insight into cross-cultural lifestyles. The overwhelming
                      demand for this program is both encouraging and telling, as more and more middle-aged students fall prey to at-risk behavior.

                         Currently, the camp facility is primitive, at best. Renovations to the site are needed to accommodate the growing
                          number of camp participants and to facilitate those students with physical disabilities. Building renovations are
                            needed to provide safe and reliable sleeping and bathroom amenities.

                                    The Light Foundation has proven to be both effective and instrumental in changing the paths of kids of
                                       varying backgrounds, socioeconomic statuses and cultural origins, creating a stronger and better-
                                                                                                                                                      GRANT MATERIAL
                                             educated youth for a stronger and better-educated future.



                                                                                                               The Light Foundation
                                                                                                                          PO Box 749
                                                                                                               Greenville, OH 45331
                                                                                                                      (781) 635-4448
                                                                                                          www.mattlightfoundation.org



Matt Light Foundation Pepsi Grant Overview
Illustration manipulation, graphic design, layout





                        
RESEARCH REPORTS




                   Altoona Area Public Library Report
                   Graphic design, layout, complex concept design, photo assets, photo manipulation
Information & Marketing Architecture Portfolio
Information & Marketing Architecture Portfolio
Information & Marketing Architecture Portfolio
Information & Marketing Architecture Portfolio
Information & Marketing Architecture Portfolio
Information & Marketing Architecture Portfolio
Information & Marketing Architecture Portfolio
Information & Marketing Architecture Portfolio
Information & Marketing Architecture Portfolio
Information & Marketing Architecture Portfolio
Information & Marketing Architecture Portfolio
Information & Marketing Architecture Portfolio

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Information & Marketing Architecture Portfolio

  • 1. PORTFOLIO: Information & Marketing Architecture Information & Marketing Architecture ePortfolio March, 2011 www.fourtheconomy.com
  • 2. ABOUT OUR SERVICES For both private companies and public organizations, it is a crowded, noisy marketplace. Customers and stakeholders are bombarded with messages, images and impressions. Without an organized marketing and communications strategy, brands become diluted and marketing messages become unclear and inefficient. Fourth Economy examines the big picture surrounding our clients marketing and communications needs by placing ourselves in the most important position relative to your organization… your customer. We stay on the cutting edge of emerging marketing techniques, new and social media and creative information design practices to offer a fresh outlook to your business. We are not a marketing firm. We are strategists considering the big picture of your organization. Many public organizations fail to recognize that, although they have differing missions, their business progression should be very similar to that of private industry. Fourth Economy takes into consideration each client’s growth stage and creates a customized plan using the services below for optimal marketing results. Each of the services listed below can be applied in any growth stage, however, generally are weighted differently for each stage and depend on desired needs/results.
  • 3. Brand Development & Management SERVICES We assist in developing key concepts necessary to build a strong brand from the ground up. This service includes creative design and ongoing management of image assets to build a consistent identity across multiple channels. Message & Content Development Massaging a message for distribution and the medium used to communicate play important roles in desired effect. Understanding both ends of this spectrum, Fourth Economy remains on the cutting- edge of marketing and communication trends to create innovative strategies for implementation, analyze existing plans and/or manage campaigns to ensure information falls on attentive ears. Customer Service Analysis We work to understand our clients’ approach to customers and provide a detailed analysis of complete customer experiences, noting areas of improvement against industry best practices. We help our public sector clients develop clean messages that articulate the value of the services being provided in both qualitative and quantitative ways. Competitor Strategy The reality of the economic recovery is that the strong have survived and the competition going forward will be intense. While we cannot eliminate the competition, we can gain a better understanding of how your competitors operate and provide solutions to strengthen market position. Relationship Building The cost to retain a customer is significantly cheaper and more valuable than finding new clients. Fourth Economy analyzes clients’ existing climate and recommends customer retention strategies to reinforce your credibility. Similarly the cost to maintain a primary funder of an organization is equally important. The message may be slightly deeper but the methods and frequency of communication should be the same for an organization-funder relationship as it is for a business- customer relationship. Product Innovation Strategy Stale bread can either be thrown out, or you can use it to make croutons. Products and ideas are the same way. We provide a quality analysis of client products and ideas and recommend innovation strategies and techniques to decommission an old idea, breathe life into a stale idea or launch a new idea. Unbiased Advice At our core, the Fourth Economy team is an economic strategy firm and we offer Information & Marketing Architecture services because our clients need the assistance. We are not a big design firm or a print, video or web development firm, so we are not focused on recommending those types of services to our clients. Instead, we work with clients to tailor the best communications and messaging tools and identify the resources needed to execute on those plans.
  • 4. Stylesheet For additional information on the Mylan Classic identity, please contact: Chase McClain, Tournament Director (724) 746-3535 cmcclain@mylanclassic.com Name & Logos Colors In text format, the “Mylan Classic presented by CONSOL Energy” should always be represented as shown. In graphic format, any of the images below are appropriate, with preference given in The following colors should be used to the order shown. The Consol Energy mark should be used in all instances, unless directed/approved by Tournament Director. Reversed and single color marks should be used when necessary represent the Mylan Classic, where appropriate. based on dictated design. Spacing around all aspects of the logo should be greater than or equal to the thickest portion of one of the swooshes. PRIMARY COLORS Red - Pink PAN. 193 C HEX. #c72044 RGB. 199 . 32 . 68 CMYK. 16 . 100 . 72 . 4 Aqua PAN. 298 C HEX. #00b5e6 RGB. 0 . 181 . 230 CMYK. 70 . 6 . 2 . 0 Gold PAN. 457 C HEX. #c6a62e RGB. 198 . 166 . 46 CMYK. 24 . 31 . 100 . 1 SECONDARY COLORS Light Blue PAN. 5493 C HEX. #8cabb0 RGB. 140 . 171 . 176 CMYK. 47 . 23 . 28 . 0 Dark Aqua PAN. 5473 C HEX. #106470 BRANDING & IDENTITY RGB. 16 . 100 . 112 CMYK. 89 . 47 . 46 . 18 Neutral PAN. 482 C HEX. #ddcfb8 RGB. 221 . 207 . 184 CMYK. 13 . 15 . 27 . 0 Fonts The Mylan Classic logo is designed using the standard Mylan logo identity and Phoenix Script FLF with standard tracking. Phoenix Script FLF Mylan Classic Event Identity Logo development, color palette, font treatment
  • 5. TechBelt Stylesheet Name & Logos Colors In text format, TechBelt should be referenced as one word with Belt Aqua capitalization as shown. In graphic format, any of the images below PAN. 627 C are appropriate, with preference given in the order shown. Vertical HEX. #023334 Primary and reversed marks should be used when necessary based on dictated RGB. 2 . 51 . 52 design. CMYK. 91 . 58 . 64 . 59 Tech Green PAN. 371 C HEX. #5C6C2F RGB. 92 . 108 . 47 CMYK. 63 . 39 . 100 . 25 Steel Gray PAN. 446 C HEX. #444444 RGB. 68 . 68 . 68 CMYK. 67 . 60 . 59 . 44 Secondary Cleveland Blue PAN. 433 C HEX. #112220 RGB. 17 . 34 . 32 CMYK. 81 . 62 . 67 . 74 Akron Blue PAN. 5477 C HEX. #4E696A RGB. 78 . 105 . 106 CMYK. 71 . 46 . 51 . 20 Pittsburgh Gold Accent Only PAN. 143 C HEX. #EAB024 RGB. 234 . 176 . 36 CMYK. 8 . 32 . 98 . 0 Youngstown Gray PAN. 424 C HEX. #727272 RGB. 114 . 114 . 114 For sizing, space should be CMYK. 56 . 48 . 47 . 14 maintained of at least 1/2 of the orb width completely surrounding the entire mark. In the example to the right, Fonts no text or portions of any other mark should appear The TechBelt logo is designed with Walkway within the box shown. Black using tracking of 50 and Walkway Semi Bold. The suite of Walkway fonts is suitable for use BRANDING & IDENTITY in materials. For those without the Walkway suite, or, for cross-functional use, Century Gothic and Elements Trebuchet are adequate functional fonts when used alongside the TechBelt logo and identity. The three bars seen below and at the top of this page may be used as an additonal identity element. Only the three colors represented here (Belt Aqua, Tech Green, Steel Gray) can be used, however it does not matter the order in which they appear. The bars must always appear horizontal and maintain a horizontal bleed off either the page or an object. They Walkway Black can be any size, but they must be in equal thirds (1:1:1 ratio). The area of this bar element (all three colors together) should be less than 1/10 of the Walkway Semi Bold object from which they bleed. Century Gothic Trebuchet For questions regarding the TechBelt identity, or appropriate design usage, please contact GSP Consulting Corp. at 412-765-1180 or info@gspconsulting.com. TechBelt Project Identity Logo development, color palette, font treatment, element design
  • 6. CORPORATE COLLATERAL My-Registrar Software Collateral Graphic design, layout, brand development, copy writing, photo assets
  • 7. capture t Green Economy Solutions: Building the Green Future of Businesses, Nonprofits and Communities First-movers and early adopters always capture a larger share of new and emerging markets. GSP Consulting believes that there are significant opportunities for businesses, nonprofits and governments in the green economy. However, the benefits will only be awarded to those who understand the green marketplace, what funding sources are available and where their niche or competitive advantage exists. GSP’s multi-disciplinary approach and unique public and private sector perspective allows us to help our clients successfully navigate this emerging and ever- changing environment. The GSP team works with a range of clients including: companies, nonprofits, associations, universities and governments every day to navigate the green marketplace. GSP designs sustainable development strategies, creates ground-breaking public policy and seeks sources of non-dilutive funding from federal, state and local governments to support clients. GSP professionals are entrepreneurs by nature and bring creativity and passion to work with your organization. GSP helps clients by:  Funding acquisition for green initiatives and innovations  Securing federal and state discretionary draw-downs  Writing strategic federal and state grants  Facilitating incentive development and negotiation  Building partners and aligning assets  Planning place-based, green economic development strategies  Analyzing how industries and strategies fit into a regional green economy  Incorporating sustainable best practices as part of comprehensive strategic plans  Creating public-private partnerships to support green economic development CORPORATE COLLATERAL  Public policy development and implementation  Designing policy and leveraging political relationships  Building relationships between traditional businesses and green economy leaders  Spearheading grassroots lobbying to elevate clients’ issues GSP is a trusted advisor having worked in a variety of green economy sectors including:  Advanced Manufacturing  Clean and Alternative Energy GSP Consulting Corp.  Economic Development Collaboratives 100 West Station Square Drive  Higher Education Landmarks Building, Suite 500  Nonprofit Organizations Pittsburgh, PA 15219  Real Estate Development Main: (412) 765-1180  State and Local Governments Fax: (412) 765-1480 www.gspconsulting.com Grow Your Enterprise GSP Corporate Service Collateral Graphic design, layout, brand development, copy editing, photo assets
  • 8. WHITE PAPER GSP Consulting Corp. 1-877-GSP-CORP www.gspconsulting.com 12 Tips for Submitting Grant Proposals: The American Recovery and Reinvestment Act By Tim Hindes, Grants Manager & Creative Director 100 West Station Square Drive Landmarks Building, Suite 500 GSP Consulting, November 2009 Pittsburgh, PA 15219 1-877-GSP-CORP www.gspconsulting.com WHITE PAPERS ARRA Grant Writing White Paper Graphic design, layout, copy writing, photo assets
  • 9. WHITE PAPERS Parks & Recreation White Paper Graphic design, layout, photo assets
  • 10. COMPLEX INFORMATION DESIGN Economic Architecture Graphics Concept sketches, illustration, illustration manipulation, graphic design, logo development
  • 11. Green Product Labels & Certifications To download this latest version of this chart, visit us online at www.pa-greenbuildingproducts.org. CERTIFICATION INFORMATION CERTIFICATION PROCESS OUTSIDE NUMBER OF COST TO COMPLIANCE WITH STANDARDS GENERAL INFORMATION AUDIT GENERAL PRODUCT CATEGORY CREATED BY PRODUCTS CERTIFIED MANUFACTURER GENERAL ANSI ASTM CHPS ISO LEED NSF Other* Cool Roof Rating Council Roong Cool Roof Rating 1,300+ $1,000 to $6,000  Third-Party Certication E903, & E1918 C1371, C1549, Attribute: Roof Coolness Council  Public Access to Method  Public Comment SS ROOFING System: Rating Acronym: CRRC Multiple Levels: Score from 0 to 1 www.coolroofs.org Energy Star Appliances, Building products, Commercial food U.S. Environmental 44,000+ No cost  Third-Party Certication Attribute: Energy products, Home electronics, Ofce equipment, & Other Protection Agency  Public Access to Method commercial products SS & System: Label  Public Comment  EA ENERGY Multiple Levels: None www.energystar.gov FloorScore® Ceramic ooring, Laminate ooring, Linoleum, Rubber Resilient Floor 44+ Not available  Third-Party Certication Attribute: Indoor Air Quality ooring, Vinyl, Wall base, & Wood ooring Covering Institute  Public Access to Method IEQ 140 & System: Label   Public Comment  332 Multiple Levels: None www.scscertied.com/gbc/oorscore.php GREENGUARD® Bedding, Building products, Cleaning & maintenance GREENGUARD 200,000+ $10,000 to  Third-Party Certication products & systems, Electronic equipment, Furniture, Environmental $40,000  Public Access to Method Children & Attribute: Indoor Air Quality Schools Ofce equipment, & Visual display products Institute IEQ System: Label   Public Comment    Multiple Levels: Children & Schools; Indoor Air Quality www.greenguard.org Green Label Carpet Carpet and Rug Not available Not available  Third-Party Certication Attribute: Indoor Air Quality Institute  Public Access to Method IEQ System: Label  Public Comment  Multiple Levels: ® Label & Label Plus www.carpet-rug.org Indoor Advantage™ Furniture & seating systems & components Scientic 290+ Not available  Third-Party Certication BIFMA X7.1 Attribute: Indoor Air Quality Certication  Public Access to Method Systems IEQ System: Label  Public Comment Multiple Levels: INDOOR AIR QUALITY None www.scscertied.com/gbc/indooradvantage.php Indoor Advantage™ Gold Adhesives & sealants, Composite wood & agri-ber Scientic 490+ Not available  Third-Party Certication Attribute: Indoor Air Quality products, Doors, Flooring underlayment, Furniture & Certication  Public Access to Method System: Label seating, Paints & coatings, Textiles & ber, & Windows Systems  Public Comment  IEQ Multiple Levels: None www.scscertied.com/gbc/indooradvgold.php Recycled Material Content Building products Scientic 350+ Not available  Third-Party Certication Attribute: Recycled Content Certication  Public Access to Method RECYCLED Systems MR System: Label  Public Comment Multiple Levels: Percentage SINGLE ATTRIBUTE CONSIDERED www.scscertied.com/gbc/material_content.php WaterSense ® Residential & commercial plumbing products U.S. Environmental 1,000+ Determined by EPA  Third-Party Certication Attribute: Water Protection Agency licensed certifying  Public Access to Method CONTENT bodies IEC WE System: Label   Public Comment  WATER Guide Multiple Levels: None 65 www.epa.gov/watersense Sustainable Attributes Verication and Evaluation™ All products International Code 2+ $5,000  Third-Party Certication Attribute: Varies Council  Public Access to Method Varies System: Claim Verication  Public Comment VARIES Acronym: SAVE Multiple Levels: None www.saveprogram.icc-es.org/ Sustainable Choice™ Carpet Scientic 110+ $15,000 to  Third-Party Certication Attributes: Multiple Certication $25,000  Public Access to Method System: Certication Systems  Public Comment 140 CARPET Multiple Levels: Silver, Gold & Platinum www.scscertied.com/gbc/sustainable_choice.php Electronic Product Environmental Assessment Tool Desktop & laptop computers, Integrated systems, & Green Electronics 1,000+ $1,500 to  Third-Party Certication ELECTRONICS Attributes: Multiple Monitors Council $90,000  Public Access to Method System: Certication  Annually  Public Comment Acronym: EPEAT Multiple Levels: Bronze, Silver & Gold www.epeat.net Forest Stewardship Council Certication© Wood, Paper, & Other wood products Forest Stewardship 13,000+ $2,000 to $4,000  Third-Party Certication COMPLEX INFORMATION DESIGN Attributes: Multiple Council certicate holders per location per  Public Access to Method MR System: Certication  year  Public Comment Acronym: FSC Multiple Levels: Forest Management, Chain of Custody, & www.fscus.org Controlled Wood Sustainable Forestry Initiative Wood, Paper, & Other wood products Sustainable 700+ Not available  Third-Party Certication Attributes: Multiple Forestry Initiative certied locations  Public Access to Method System: Certication   Public Comment Acronym: SFI Multiple Levels: Forest Certication, Chain of Custody, & Fiber www.sprogram.org Sourcing CSA Sustainable Forest Management Wood Canadian 79.3 million Not available  Third-Party Certication Attributes: Multiple Standards hectares  Public Access to Method System: Certication Association (CSA) (out of 134.1  Public Comment WOOD Acronym: CSA/FSM International million hectares of Multiple Levels: Canadian forest) Chain of Custody www.csa-international.org/product_areas/forest_products_marking California Gold Carpet California 18+ Not available  Third-Party Certication Attributes: Multiple Department of  Public Access to Method General Services ID 140 System: Certication   Public Comment Multiple Levels: Gold & Platinum www.green.ca.gov/EPP/standards.htm Cradle to CradleSM Building products McDonough 250+ $5,000+  Third-Party Certication D5116 & D6670 Attributes: Multiple Braungart Design  Public Access to Method System: Certication Chemistry  Public Comment ID Acronym: C2C Multiple Levels: Approved Ingredients, Basic, Silver, Gold, & www.mbdc.com/c2c Platinum EcoLogo M Covers product sectors: Automotive, Building & TerraChoice 7,000+ $1,500 to $5,000  Third-Party Certication Attributes: Multiple construction, Cleaning & janitorial, Consumer, Environmental  Public Access to Method 14024 System: Certication  electricity, fuels & lubricants, Ofce furniture, Business, Marketing Inc.  Public Comment packaging & containers, & Paper; & Services in the Multiple Levels: Automotive and Printing sectors None www.ecologo.org/en Eco Options Commercial & residential building & home products Home Depot 3,700+ $1,500  Third-Party Certication Attributes: Multiple  Public Access to Method System: Label   Public Comment Multiple Levels: None www.scscertied.com/programs/Home_Depot Environmentally Preferable Products Adhesives & sealants, Cabinetry & casework, Carpet, Scientic 16+ Not available  Third-Party Certication 14024 & 14044 Attributes: Multiple Composite panel products, Doors, Electric power Certication  Public Access to Method System: Certication generation, Flooring, Furniture, Paints, Renewable Systems  Public Comment ENVIRONMENTALLY PREFERABLE Acronym: EPP energy, Wall coverings, & Wood treatment Multiple Levels: technologies Yes. Inherent to LCA basis, EPP considers a variety www.scscertied.com/lcs/epp_products.php of impacts. Green Seal® Building products, Cleaners, Fleet vehicle maintenance, Green Seal 2,500+ $3,000 to  Third-Party Certication 14020 & 14024 Attributes: Multiple Lodging properties, & Paper & products $10,000  Public Access to Method IEQ System: Certication  Public Comment  MULTIPLE ATTRIBUTES CONSIDERED Multiple Levels: None www.greenseal.org National Sanitation Foundation Carpet, Furniture, & Resilient Flooring National Sanitation 220+ Not available  Third-Party Certication Foundation  Public Access to Method ID BIFMA e3 Attributes: Multiple 140 & System: Certication  Public Comment (for 332 Acronym: NSF Multiple Levels: Carpet) Conformant, Silver, Gold, & Platinum www.nsf.com SMaRT© Consensus Sustainable Product Standards All products except airplanes & vehicles The Institute 16+ $7,500 to  Third-Party Certication Attributes: Multiple for Market $10,000  Public Access to Method 14040 Transformation to ID System: Certication   Public Comment   Acronym: SMaRT Sustainability Multiple Levels: Sustainable, Silver, Gold, & Platinum mts.sustainableproducts.com/SMaRT_product_standard.html Printed with vegetable-based ink on recycled paper. LEGEND:  Yes  No  Can Comply with Third-Party Certification, But Not Required  Partial Via Standards *Others Listed Here Copyright 2009 © Green Building Alliance Green Building Alliance Labels & Certifications Concept sketches, table development, image assets, information architecture, graphic design
  • 12. A Proposal to: THE MARYLAND-NATIONAL CAPITAL PARK AND PLANNING COMMISSION To Provide Consulting Services for the Prince George’s County Planning Department Countywide Visioning Initiative Envision Prince George’s Request for Proposal 29-166 GSP Consulting Corporation Corporate Headquarters 100 West Station Square Drive Landmarks Building - Suite 500 Pittsburgh, PA 15219 (412) 765-1180 www.gspconsulting.com Washington, D.C Office 209 Pennsylvania Ave SE Washington, DC 20003 (202) 454-5278 Richard Overmoyer Principal rich@gspconsulting.com Key Experience The GSP Consulting team consists of GSP Consulting, Gannett GSP Consulting Fleming, the University of Pittsburgh Center for Social and Urban Research (UCSUR), Clear View Strategies and Liquid Interactive GSP Consulting will serve as the lead consultant on this project Media. and coordinate the efforts of the consulting team. GSP enables the growth of organizations, companies, communities, and GSP Team members have worked extensively with regions that economies through a suite of innovative government and economic present both urban and rural economic and social dynamics. We development consulting services. Founded in 2001, GSP relies on understand the complexities this can present and have effectively a revolutionary business model to provide world-class support and worked to guide and develop asset based strategies designed to value at a responsible price. GSP’s Economic Architecture practice avoid and overcome inherent conflicts. is unique in that it is embedded within a government affairs firm, not a planning or architecture firm. We focus on guiding policy and We are confident that the depth of experience featured on this action from day one. Team in the areas of comprehensive planning, research, economic development, survey design and analysis and information systems Headquartered in Pittsburgh, Pennsylvania, GSP has grown to is ideally suited to conduct the countywide visioning initiative for include several office locations around the country with offices Prince George’s County. in four states and 30 employees. GSP Economic Architecture experts approach projects with an extensive background in economic development, non-profit management, industry attraction, and site selection. GSP’s experience in growth strategy formulation, research, and public/private funding programs, encompasses local, state and federal levels. Extensive market research is the starting point for GSP’s economic development strategies, so that they can provide a strong and PROPOSALS tailored Strategy and Business Plan that is customer driven. GSP Economic Architecture not only specializes in designing, building, and implementing economic development initiatives, but also in securing funds to support them. Their diverse team has served on the front lines of economic development and has pioneered groundbreaking initiatives. 14 Envision Prince George’s | March 2009 GSP Proposal to Maryland-National Capital Park & Planning Commission Graphic design, layout, complex concept design, photo assets
  • 13.   Presented to [Name or Logo of Proposed Client] For [RFP Name or Subject of Proposal] 1.7.2010 PROPOSALS GSP Proposal Templates Graphic design, template-building, photo assets
  • 14. GRANT MATERIAL TechBelt E-RIC Grant Proposal Photo manipulation, map design, complex concept design, graphic design
  • 15. Since 2001, Matt Light has been working with at-risk children in distinct regions across the United States through The Light Foundation, a non-profit organization dedicated to enhancing America’s youth through education, character-building and work ethic. The Light Foundation works with students in rural Ohio, urban Rhode Island and native american Montana, bringing together adolescents from all three cultural spans. Together, these early-teenagers, identified by teachers as having significant potential but at-risk due to gang involvement, drug abuse or violence, are hosted at a two-week long summer camp on a 600-acre facility in Greenville, Ohio. The Foundation makes a commitment to follow these youth for a four year period. Counselors and instructors are on-hand to teach the very basics- teamwork, unity, trust- while also cultivating these kids on more complex issues- cultural divides, socioeconomic gaps and personal goal-setting. These principals serve as the foundation for the camp, and the teens are required to work together on life-skill lessons, outdoor experiences and problem-solving in a very hands-on, tangible style. The youths then continue to be monitored throughout the year by Foundation representatives to prevent the youth from simply falling back into prior habits. The approach is one that has been highly lauded by both school administrators and parents, as this hands-on method has proven to be effective in post-camp attitudes, grades and personality-development. The camp participants are equipped with decision-making logic, an understanding of true work ethic and insight into cross-cultural lifestyles. The overwhelming demand for this program is both encouraging and telling, as more and more middle-aged students fall prey to at-risk behavior. Currently, the camp facility is primitive, at best. Renovations to the site are needed to accommodate the growing number of camp participants and to facilitate those students with physical disabilities. Building renovations are needed to provide safe and reliable sleeping and bathroom amenities. The Light Foundation has proven to be both effective and instrumental in changing the paths of kids of varying backgrounds, socioeconomic statuses and cultural origins, creating a stronger and better- GRANT MATERIAL educated youth for a stronger and better-educated future. The Light Foundation PO Box 749 Greenville, OH 45331 (781) 635-4448 www.mattlightfoundation.org Matt Light Foundation Pepsi Grant Overview Illustration manipulation, graphic design, layout
  • 16.   RESEARCH REPORTS Altoona Area Public Library Report Graphic design, layout, complex concept design, photo assets, photo manipulation