As Google debuts Google+ for brands, we look at how brands can use Google+ and also provide some key insights on Facebook vs Google+

2. • Google+ exploits the basic social media functions
of sharing thoughts, pictures, links etc.
• A key feature is the instant video chat
functionality supporting up to 9 users at once
• Google+ uses the ‘circles’ function as a USP. It
helps you segregate people into various sects like
friends, family, colleagues etc. These can then be
further segregated into concentrated circles.
• Google+ currently boasts of 40 million users
• To stumble onto an official brand page, users
have to insert a ‘+’ before the name on search.

3. Customizable
Share Options
Profile Picture
Posts Are
Customizable Viewable To
Tabs All Users
User Count

4. Customizable Stationary
Profile Picture Customizable
Grid
Share
Options
Users Can Be Classified Content Sharing Can Be
Into Circles Limited To Circles

5. Google Circles Facebook Friends
• Enables a page to segregate • A user cannot be split into
followers groups
• Content shared can be limited to • Content shared is visible to all
desired circles viewers
• The follower must add the brand • Privacy settings restrict the
page for the brand to reciprocate brand in interacting with
• Creating circles and users
communicating is simple

6. Google+ Hangouts Facebook Video Chat
• Enables up to 10 users to • A brand page cannot conduct a
video chat simultaneously video chat with followers
• For a brand to conduct a video • From an email id, simultaneous
chat, the followers need to have chats are not permitted
the brand in the circle and vice
versa
• Group discussions can be
carried out
Facebook Chats
Permits chat only on website. Mobile devices not
supported. Group chats permitted on creating of groups.
Google+ Huddles
Permits android based devices to conduct group
chats on the go

7. Google+

8. Account registered to Brand ID
Email ID

9. Followers need to add a brand to their circle
before the brand can add them to theirs

10. Target Content
Male- 69% Female- 31%
Search shows users are aged between 18-34 years
32+ users have income > $100k*
*Stat from ComScore

11. Exploit +1
Stamp of
SEO Rankings SEO Rankings
approval

12. Exploit +1
Helps followers give their stamp of approval to posts
Friends of followers can find content with a +1 given by the
user

13. Exploit +1
Google+ pages with a +1 from a follower rank in accordance to the number
of +1 on the search engine
When a brand name is googled, the search engine displays the number of
+1s it has earned

14. Exploit +1
Google+ boasts of a tab on a users profile which capsulates content
When a friend of the user clicks on the tab, he can view content +1d. This
helps viral content from a brand page