This is a copywriting exercise from Internet guru Eben Pagan with an accent on Emotional Intelligence. Weigh the emotional needs of the target market and build a product with information resources that meet those needs.

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1. I am scared to death I will be sued.
2. I am afraid my agents will do something
wrong on the Internet and I will be responsible.
3. I am overwhelmed and don't even know
where to start.
4. I am struggling to create a solid risk
management plan that keeps me safe.
5. I am frightened that one day I will not be able
to catch up on the latest (tech, law, skills) and
fall so far behind I won't be able to stay in
business.
6. I am eager to automate my business and
create more contact without becoming too
mechanical and have more time to be personal.
7. I am confused by all the so called "gurus" and
I don't know who to believe.
8. I am petrified of huge financial costs to defend
a claim against my company in court.
9. My fear is the bond I've built with my clients
may be rattled by outside forces.
10. I am committed to my promise to help my
agents be successful and build a thriving real
estate businesses.